Author: support

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Olha V. Boiko
PhD student
Borys Grinchenko Kyiv Metropolitan University,
Kyiv, Ukraine
e-mail: o.boiko.asp@kubg.edu.ua
ORCID ID: https://orcid.org/0000-0002-6830-6634

DOI: https://doi.org/10.24195/2616-5317-2025-40.6

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SUMMARY

The article is devoted to the analysis of the influence of the cognitive evolution of human consciousness on consumer goods advertising texts appeals. This article explores the levels of development of human consciousness and their reflection in modern multimodal consumer goods texts. The aim of the article is to explore advertising discourse as a cognitive activity in English-language advertising discourse, as well as to outline the main cognitive techniques and linguistic means in the formation of English-language advertising messages. The main focus is on how cognitive evolution affects advertising strategies. The article analyses seven key stages: functional communication, emotional involvement, rational persuasion, social relations, creativity, axiological and ideological influences. Each stage is illustrated by real-life advertising campaigns that demonstrate how brands align their messages with the minds of consumers. The research shows that effective advertising uses cognitive and emotional triggers to increase persuasion, brand loyalty and consumer engagement. The main objectives are to review the work of Ukrainian and foreign researchers on the issue, to identify and describe the levels of cognitive evolution and linguistic means of English-language advertising texts, and to trace the reflection of these levels in interaction with the audience and the reproduction of cultural concepts through advertising communication. This article is largely based on O. Kolesnyk's table of evolutionary typology of human consciousness development. The article shows how advertisers use the language code and other elements of multimodal texts to create persuasive campaigns that have cultural resonance and correspond to different levels of human consciousness. The relevance of the study is to understand how advertising expands our understanding of communication processes, as well as how modern multimodal advertising texts contribute to effective and ethical advertising communication in the context of global transformations and changes in the ways of interacting with the audience through linguistic and cognitive strategies.

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Key words: advertising discourse, multimodal advertising text, cognitive evolution, language code, visual metaphor.

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REFERENCES

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Boiko O. V. (2021). Modern English advertisements of toothpaste: Rhetoric perspective. Studia Philologica, № 2 (17), pp. 15–20.
Don't buy this jacket (2022), black friday and the new york times. Patagonia. URL: https://eu.patagonia.com/dk/en/stories/dont-buy-this-jacket-black-fridayand-the-new-york-times/story-18615.html.
Farlex Dictionary of Idioms (2015). URL: https://idioms.thefreedictionary.com/brainfood. Retrieved March 24, 2025.
Foaming hand wash ads (2022), dispenser bottle with transparent bubbles and glitter bokeh background in 3d illustration | Minh họa 3d, Bokeh, Etsy. URL: https://pin.it/1jpEJbI.
Kolesnyk O. S. (2011). Mifolohichnyi prostir kriz pryzmu movy ta kultury [Mythological space through the prism of language and culture]: monohrafiia. Chernigiv : RVV ChNPU imeni T. H. Shevchenka [Editorial and Publishing Department of T. H. Shevchenko Chernihiv National Pedagogical University] [in Ukrainian].

Kolesnyk O. S. (2020). Systemni osnovy movnoho modeliuvannia [Systemic premises of lingual modeling]. Hermanska filolohiia. Naukovyi visnyk Chernivetskoho universytetu [Germanic Philology. Journal of Yuriy Fedkovych Chernivtsi National University], № 823, pp. 112–117 [in Ukrainian].
Kolesnyk O. S. (2024). Semantychne pole «KATASTROFA» u kartynakh alternatyvnykh svitiv: kvantytatyvnyi vymir [The semantic field ‘CATASTROPHE’ in the paintings of alternative worlds: quantitative dimension]. Studia Philologica, № 1 (22), pp. 96–116 [in Ukrainian].
LEGO (2022) brings fantastical moments to life in latest advertising campaigns | Lego print, Lego poster, Creative advertising. URL: https://pin.it/2nLmxQ1.
Make Hearts Fly (2022) | Tiffany engagement ring, Tiffany engagement, Jewelry rings engagement. 2022. URL: https://pin.it/2STnQlD.
Makiedonova O. D. (2017). Linhvostylistychna orhanizatsiia ta prahmatychne funktsionuvannia anhliiskomovnoho reklamnoho dyskursu [Linguostylistic Organization and Pragmatic Functioning of the English Advertising Discourse]. Zaporizhzhia : Zaporizkyi natsionalnyi universytet [Zaporizhzhia National University] [in Ukrainian].
Marketing Design (2022) – Everything about Marketing Graphic Design | Creatividad publicitaria, Nike publicidad, Publicidad inteligente. URL: https://pin.it/20onrxy.
Merriam-Webster (2022). America's Most Trusted Dictionary. URL: https://www.merriam-webster.com/dictionary (date of access: 25.01.2024).
Ohiienko I. S. (2012). Dyskurs ta pidkhody do yoho analizu: Pohliady na problemu suchasnykh anhlomovnykh doslidnykiv [Discourse and approaches to its analysis: Views on the problem of modern English-speaking researchers]. Naukovi zapysky. Seriia «Filolohichna» [Scientific notes. Series ‘Philological’], № 23, pp. 98–102 [in Ukrainian].
Paliienko A. M. (2013). Semiotychnyi analiz mediatekstu: teoretychni osnovy. Visnyk Chernihivskoho natsionalnoho pedahohichnoho universytetu. Seriia: Pedahohichni nauky [Bulletin of Chernihiv National Pedagogical University. Series: Pedagogical Sciences], № 111, pp. 225–228 [in Ukrainian].
Pure 🧠 Food 😋 l LEGO (2022) | Lego food, Lego, Ads creative. URL: https://pin.it/6KzAovZ.
Slovnyk ukrainskoi movy (2024). [Dictionary of the Ukrainian language]. Tlumachni slovnyky ukrainskoi movy [Tlumachni Dictionaries of the Ukrainian language]. URL: https://sum.in.ua.
Spalding (2022) | Sports advertising, Print advertising, Creative advertising. URL: https://pin.it/5MhfLRd.
Watch Jürgen Klopp's Hangry Moment in Snickers' Ad Campaign (2022). Digital Tripathi. URL: https://www.digitaltripathi.com/ad-library/snickers-ad-with-jurgen-klopp/.

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Natalia I. Boichuk
Lecturer at the Department of Philology and Translation,
Ivano-Frankivsk National Technical University of Oil and Gas,
Ivano-Frankivsk, Ukraine
e-mail: natalabojcuk119@gmail.com

DOI: https://doi.org/10.24195/2616-5317-2025-40.5

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SUMMARY

The article is devoted to the study of the impact of artificial intelligence tools on English language learning in Ukrainian universities. In the context of the modern educational process, AI is becoming an important tool that changes traditional approaches to teaching, particularly in the field of foreign language learning. The paper analyzes the use of such tools as language models, automatic text checking systems (Grammarly, ProWritingAid), online translators (DeepL, Google Translate), and language learning platforms (Duolingo, Babbel). The article focuses on the opportunities provided by AI for developing student motivation, increasing their autonomy in learning, and developing language skills, which are important aspects in the context of university education. AI has been shown to have a positive impact on creating personalized learning environments that allow each student to work at their own pace and receive real-time feedback. AI systems can adapt to the needs of students, providing individualized recommendations to improve language skills, stimulate interest in language learning, and reduce the level of stress associated with traditional teaching methods. The article highlights numerous risks and problems that arise in the process of using AI in education. The issue of decreased independence and critical thinking of students is discussed, as they may rely on technology instead of developing their language skills. Particular attention is paid to ethical issues, in particular, the problems of privacy and security of personal data collected when using AI systems. The conclusions emphasize that for the effective use of AI in education, it is necessary to develop new pedagogical strategies that would consider both the benefits and potential risks of this technology. The importance of a critical attitude to the use of AI, adherence to the principles of academic integrity and the development of students' digital literacy to maximize the effect of the use of artificial intelligence in the educational process is emphasized.

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Key words: artificial intelligence, English language learning, academic integrity, autonomous learning, ethics in education, technology in education. 

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REFERENCES

Zhukevych I., Spirycheva O. (2024). Transformatsiia vyvchennia inozemnoi movy: shtuchnyi intelekt yak instrument rozvytku movlennievykh navychok studentiv [Transformation of foreign language learning: artificial intelligence as a tool for developing students' speaking skills]. International Science Journal of Education & Linguistics. Vol. 3, No 3, pp. 45–55 [in Ukrainian].
Zadorozhna O., Sulym V. (2023). Shtuchnyi intelekt yak odyn iz zasobiv vyvchennia inozemnoi movy [Artificial intelligence as a tool for learning a foreign language]. Hraal nauky. № 34, pp. 333–335 [in Ukrainian].
Zubenko O. (2023). Shtuchnyi intelekt i vyvchennia inozemnoi movy [Artificial intelligence and foreign language learning]. Zakarpatski filolohichni studii [Transcarpathian Philological Studies]. Vol. 27, chapt. 2, pp. 80–85 [in Ukrainian].
Leleka T. (2023). ChatGPT yak instrument vykladannia anhliskoi movy u vyshchii shkoli [ChatGPT as a tool for teaching English in higher education]. Naukovi zapysky. Seriia: Pedahohichni nauky [Scientific Notes. Series: Pedagogical Sciences]. Vyp. 211, pp. 168–172 [in Ukrainian].
Panasiuk T. (2023). Heimifikatsiia yak instrument pidvyshchennia motyvatsii do vyvchennia anhliiskoi movy [Gamification as a tool to increase motivation to learn English]. Naukovi zapysky Nizhynskoho universytetu. Seriia: Psykholoho-pedahohichni nauky [Scientific Notes of Nizhyn University. Series: Psychological and Pedagogical Sciences]. № 5, pp. 123–127 [in Ukrainian].

Romanyshyn I., Chukhno T., Fyisa N. (2023). Transformatsiia metodiv navchannia y vykladannia anhliiskoi movy u vyshchii shkoli: vykorystannia shtuchnoho intelektu, analiz vplyvu, perspektyvy [Transformation of English Language Learning and Teaching Methods in Higher Education: Use of Artificial Intelligence, Impact Analysis, and Prospects]. Akademichni vizii. Vol. 24. https://academy-vision.org/index.php/av/article/view/645/583 [in Ukrainian].
Savytska L., Kovalova K., Bezuhla I. (2024). Vplyv tekhnolohii shtuchnoho intelektu na yakist navchannia vymovy inozemnykh mov u zdobuvachiv vyshchoi osvity [The Impact of Artificial Intelligence Technologies on the Quality of Teaching Foreign Language Pronunciation to Higher Education Students]. Pedahohichna Akademiia: naukovi zapysky [Pedagogical Academy: Scientific Notes]. № 9, pp. 1–20 [in Ukrainian].

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Evelina V. Boeva
Candidate of Philology, Assosiate Professor at the Department
of Ukrainian and Foreign Literature
State Institution «South Ukrainian National Pedagogical University
named after K. D. Ushinsky»,
Odessa, Ukraine
e-mail: evelinaboeva4@gmail.com
ORCID ID: https://orcid.org/0000-0001-5966-0538

Iryna A. Zhaboryuk
Candidate of Philological Sciences, Associate Professor at the Department
of Germanic Philology and Methods of Teaching Foreign Languages
State Institution «South Ukrainian National Pedagogical University
Named after K. D. Ushynsky»,
Odessa, Ukraine
e-mail: irinazhaboruke@gmail.com
ORCID ID: https://orcid.org/0000-0002-9479-4029

DOI: https://doi.org/10.24195/2616-5317-2025-40.4

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SUMMARY

The article highlights the semantic and stylistic features of modern oral advertising discourse based on authentic texts of television and radio advertising. The relevance of the research is associated with the insufficient study of advertising discourse as one of the types of institutional speech communication and the importance of understanding the lexical and syntactic organization of sound advertising. The presented research aims to identify the semantic and syntactic features of English-language advertising discourse, which is characterized by social rules and “ritualized” frameworks of functioning. It has been proved that the structural organization of the advertising text is focused on optimizing the speech impact of advertising on the consumer. Particular attention is paid to thematic and keyword elements that construct the advertising image and communicate the core message of the text. It has been determined that keywords in advertising discourse are means of objectification of concepts – multi-dimensional formations that have value. As a result of the study, it has been revealed that the frequent concepts in modern English-language advertising discourse are individuality, pleasure, comfort, benefit, common sense, and success. It has been found that such means of expressiveness as allusion, metaphor, comparison, parallelism, various types of repetition, onomatopoeia, concentration of imperative verb forms, and connotative adjectives are widely represented in the analyzed advertising texts. Attributive word combinations and syntactic structures involving enumeration also play a crucial role in shaping the syntagmatic pattern of advertising discourse. The study proves that using various linguistic and stylistic means in advertising discourse creates expressiveness, which acts as its main stylistic feature. Poetic advertising, which is widely represented in English-language television and radio discourse, puts forward its requirements both to the material and the subject of advertising. The research findings allow us to identify the main linguistic trends, which are a direct reflection of the maximally directed pragmatics of the advertising text.

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Key words: advertising discourse, English-language television and radio advertising, keywords, semantic and syntactic features, poetic advertising, linguistic and stylistic devices.

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REFERENCES

Kovalevska T. Yu. (2001). Komunikatyvni aspekty neirolinhvistychnoho prohramuvannia [Communicative aspects of neurolinguistic programming]. Odesa : Astroprint [in Ukrainian].
Kokhtev N. N. (1997). Reklama: iskusstvo slova. Rekomendatsyy dlia sostavytelei reklamnykh tekstov [Advertising: the art of the word. Recommendations for the compilers of advertising texts]. Moscow.
Sokolova I. V. (2000). Povtor yak zasib aktualizatsii informatyvnoi ta reklamnoi funktsii tekstu-anonsu [Repetition as a means of actualizing the informative and advertising functions of the text-announcement]. Humanitarian Bulletin. Series «Foreign Philology». Cherkasy. № 4, pp. 278–283 [in Ukrainian].
Geis M. L. (1982). The Language of Television Advertising. New York : Academic Press.
Goddard A. (2002). The Language of Advertising. London : Psychology Press.

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Natalia G. Arefieva
Doctor of Philological Sciences, Professor at the Chair of Social Sciences,
Odessa National Medical University;
Professor at the Chair of Applied Linguistics,
Odessa I. I. Mechnikov National University,
Odessa, Ukraine
e-mail: n.arefieva@onu.edu.ua
ORCID ID: https://orcid.org/0000-0002-4974-9157

DOI: https://doi.org/10.24195/2616-5317-2025-40.3

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SUMMARY

The article examines some Slavic phraseological units denoting rain in the sun. Against the broad cultural background, the author defines the internal form of some phraseological units and describes the cultural symbolism of such lexical components, as a bear, a fox, a hair, a hedgehog etc. The research uses methods of structuralsemantic modeling and ethnolinguistic-cultural analysis.

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Key words: Slavic phraseology, internal form, mythological background, cultural symbol, Slavic cultural tradition.

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REFERENCES

Ankova-Nicheva K. (1993). Nov frazeologichen rechnik na b'lgarskiya ezik [New Phraseological Dictionary of Bulgarian Languge]. Sofiya : UI «Sv. Kliment Ohridski» [in Bulgarian].
Aref’eva N. G. (2020). Frazeologіchnii slovnik rosіiskikh govіrok Odeshchini [Phraseological Dictionary of Russian dialects of Odessa region]. Odesa : «Odeskii natsіonalnii unіversitet іmenі І. І. Mechnikova».
Aref’eva N. G. (2021). Frazeolohiia rosiiskykh pereselenskykh hovirok Pivdnia Ukrainy: linhvokulturolohichnyi ta leksykohrafichnyi aspekty [Phraseology of Russiam Migrant Dialects of the South of Ukraine: Linguocultural and Lexicographic aspects] : dys. … d-ra filol. nauk : 10.02.02. Dnipro [in Ukrainian].
Aref’eva N. G. (2015). Shlyub ta rodina u slov’yanskij frazeologichnij kartini svitu [Marriage and Family in Slavic Phraseological Picture of the world]. Slov’yanskij zbirnik [Slavonic Collection]. Odesa–Chernivci : Bukrek. Vol. 19, pp. 137–151.
Georgieva I. (1993). Bъlharska narodna mytolohyia [Bulgarian Folk Mythology]. Sofia : Nauka i izkustvo [in Bulgarian].
Kolev N. (2005). Kritichni situacii, svetogled i povedenie na blgarite [Critical situations anf folk ideology of the Bulgarians]. V. Trnovo : Faber [in Bulgarian].
Ukrayinska mova : enciklopediya (2004) / [redkol.: Rusanivskij V. M. (spivgolova), Taranenko O. O. (spivgolova), M. P. Zyablyuk ta in.]: 2-ge vid., vipr. i dop. [The Ukrainian Language : Encyclopedia]. Kiyiv : Vyd-vo «Ukrayinska enciklopediya» im. M. P. Bazhana [in Ukrainian].
Frazeologichen rechnik na bъlgarskiya yezik (1974–1975). [Phraseological Dictionary of Bulgarian Languge]. Sofia : BAN. T. 1–2 [in Bulgarian].
Russian Phraseology (2005). Historical and Etymological Dictionary / [Birikh A. K., Mokienko V. M. (ed.), Stepanova L. I.]. Edition 3. URL: https://b.eruditor.link/file/2207142/
Gura А. V. (2012). Marriage and Wedding in Slavic folk culture: Semantics and Symbolism. URL: https://www.academia.edu/30507271
Gura А. V. (1997). Animal Symbolism in Slavic folk tradition (Тraditional spiritual culture of the Slavs / Modern researches) URL: https://www.academia.edu/30507146/
Kovshova M. L. (2016). Linguocultural Method in Phraseology: Codes of Culture. Edition 3. URL: http://www.tnu.in.ua/study/books/entry-1418345.html.
Mokienko V. M., Nikitina T. G. (2007). Great Dictionary of Russian Sayings. URL: https://www.lesjeunesrussisants.fr/dictionnaires/documents/DICTIONNAIRE_RUSSE_DES_LOCUTIONS-MAKIENKO.pdf
Mokienko V. M., Nikitina T. G., Nikolayeva Ye. K. (2010). Great Dictionary of Russian Proverbs. URL: https://www.lesjeunesrussisants.fr/dictionnaires/documents/DICTIONNAIRE_RUSSE_DES_LOCUTIONS-MAKIENKO.pdf

Phraseological Dictionary of Russian Language (2007). Tikhonov A. N. (head of the team of authors). Edition 3. URL: https://www.twirpx.com/file/3008082/
Podyukov I. А. (1990). Folk Phraseology in the mirror of Folk Culture: textbook. URL: https://books.google.com.ua/books/about/%D0%9D%D0%B0%D1%80%D0%BE%D0%B4%D0%BD%D0%B0%D1%8F_%D1%84%D1%80%D0%B0%D0%B7%D0%B5%D0%BE%D0%BB%D0%BE%D0%B3%D0%B8% D1%8F.html?id=yFLH0AEACAAJ&redir_esc=y
Slavonic Antiquities (1999–2004). Ethnolinguistic dictionary: in 5 volumes / [(ed.) N. I. Тоlstoy]. Vol. 2–3. URL: http://flibusta.site/b/580410
Vinogradova L. N. (2016). Why rain in the sun is called blind rain?
Vinogradova L. N. Mythodological aspect of Slavic folk tradition / [Editor-in-Chief S. М. Толстаya], pp. 351–359. URL: https://www.academia.edu/35081367/

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Maryna V. Arapaki
PhD, Lecturer at the Department of Language Training
Odessa State University of Internal Affairs,
Odessa, Ukraine
email: amv22od@gmail.com
ORCID ID: https://orcid.org/0000-0001-9437-0421

DOI: https://doi.org/10.24195/2616-5317-2025-40.2

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SUMMARY

Теорія мови, комунікативна компетенція, функціональний підхід до використання мови, дискурс-аналіз і соціолінгвістичні міркування в основному складають теоретичні засади комунікативного підходу до викладання мови. Серед основних принципів слід назвати фокус на комунікації, прагнення уникати постійного виправлення помилок та відведення граматиці належного місця. У статті представлено комплексний аналіз комунікативного підходу до викладання англійської мови з фокусом на інтерактивній і комунікативній компетенції. Проаналізовано пріоритетність змістовного спілкування, діяльність, орієнтовану на учня, використання мови в реальному житті, різні стратегії викладання англійської мови, такі як навчання на основі завдань та групові дискусії, з акцентом на їхній ефективності в покращенні навичок говоріння, аудіювання, читання та письма.

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Key words:навчання, методи викладання, комунікація, лінгвістика, юридичні документи, викладання англійської мови, засвоєння мови.

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REFERENCES

Baibakova O. O. (2019). On the problem of teaching professional foreign language communication to future physicists-researchers. Scientific Bulletin of UzhNU. Series: Pedagogy. Social work. Issue 26. Uzhhorod : UzhNU, pp. 17–20.
Hors’ka M. O. (2016). Features of professional training of police officers in modern conditions. Features of Police Training in the Context of Reforming the System of the Ministry of Internal Affairs of Ukraine. Collection of Materials of the First International Scientific and Practical Conference (Kharkiv, 20 May 2016. Ministry of Internal Affairs of Ukraine, Department of Patrol Service. 2016. Ministry of Internal Affairs of Ukraine, Patrol Department. Police of Ukraine, Kharkiv National University of Internal Affairs, Department of Specialised Physical Training). Kharkiv : KHN, pp. 116–120.
Nikolaieva Zh. V. (2017). Teaching foreign languages at universities in the context of the Common European Framework of Reference for Languages. Scientific works. Pedagogical sciences. No. 29, pp. 127–130.
Northcott J. (2021). Language education for lawyers. URL: https://www.academia.edu/1146523/Language_education_for_ law_professionals.
On approval of the Concept of Education Reform in the Ministry of Internal Affairs of Ukraine (2021). Order of the Ministry of Internal Affairs of Ukraine of 25 November 2021. No. 1252.
Pritha Roy Chowdhury (2021). How important is English for a career in law? URL: https://news.careers360.com/how-important-english-for-career-in-law.
Shramko H. (2020). On the Importance of English for Lawyers. URL: https://pravokator.club/news/pro-vazhlyvist-anglijskoyi-movy-dlya-yurystiv/

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Alexander I. Iliadi
Doctor of Philological Sciences, Full Professor at the Chair
of Translation, Theoretical and Applied Linguistics
State Institution «South Ukrainian National Pedagogical University
named after K. D. Ushynsky»,
Odessa, Ukraine
e-mail: alexandr.iliadi@gmail.com
ORCID ID: https://orcid.org/0000-0001-5078-8316

Ilona M. Derik
PhD in Philology, Associate Professor, Head of the Chair
of Translation, Theoretical and Applied Linguistics
State Institution «South Ukrainian National Pedagogical University
named after K. D. Ushynsky»,
Odessa, Ukraine
e-mail: ilonaderik@gmail.com
ORCID ID: https://orcid.org/0000-0002-8979-4745

Tetiana V. Stoianova
PhD in Philology, Lecturer at the Chair
of Translation, Theoretical and Applied Linguistics
State Institution «South Ukrainian National Pedagogical University
named after K. D. Ushynsky»,
Odessa, Ukraine
e-mail: t.v.stoianova@gmail.com
ORCID ID: https://orcid.org/0000-0002-0424-6783

DOI: https://doi.org/10.24195/2616-5317-2025-40.1

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SUMMARY

The objective of this paper is to outline phraseological units in Chinese, English and the Slavonic languages apt to be employed as equivalents proper in the aspect of translation. The results of the study were obtained according to the procedure comprising the following stages. 1. The detection of phrasemes with close or identical cultural semantics. 2. The determination of the unity/similarity of the prototypical situation behind the multi-lingual phrasemes compared. 3. The comparison of the lexical composition of phrasemes for the coincidence of the semantics of the vocabularies forming them in all the languages under analysis during the literal interpretation of the phrasemes. 4. The determination of the similarity/identity of the syntactic construction of phrasemes in the languages compared. 5. The modeling of common building patterns for phraseological units with a certain cultural and ideological load relevant for the cultures represented by Chinese, English and the Slavonic languages.

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Key words:literary translation, phraseme, structure, lexical semantics, prototypical situation, concept, discourse, native picture of the world.

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REFERENCES

Ankova-Ničeva K. (1993). Nov frazeologičen rečnik na bъlgarskija ezik [New Phraseological Dictionary of the Bulgarian Language]. Sofia : St. Clement of Ohrid [in Bulgarian].
Ermola V. I. (2011). The Kashubian-Russian Phraseological Dictionary. WP.
Gilferding A. (1868). Starinnyj sbornik serbskikh poslovits [The Old Collection of Serbian Proverbs]. Saint Petersburg : Tipografija Majkova.
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Ničeva K., Spasova-Mikhajlova S., Čolakova Kr. (1974–1975). Frazeologičen rečnik na bъlgarskija ezik [Phraseological Dictionary of the Bulgarian Language]. Т. 1–2. Sofia : BAN [in Bulgarian].
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Vyrhan I. O., Pylynsʼka M. M. (2000). Rosijsʼko-ukrajinsʼkyj slovnyk stalykh vyraziv [Russian-Ukrainian Dictionary of Set Phrases]. Kharkiv : Prapor [in Ukrainian].
YuFeng Niu (2018). Phraseological Units of the Chinese Language, Characterizing Events in Human Life and Activities. Research Results. Theoretical and Applied Linguistics. Vol. 4, № 4, pp. 81–89.
中国成语大辞典/ 王剑引。–上海：上海辞书出版社 (1994).

 

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Phraseological equivalents and literary translation: Chinese, English and the Slavonic languages

Alexander I. Iliadi, Ilona M. Derik, Tetiana V. Stoianova

DOI: https://doi.org/10.24195/2616-5317-2025-40.1

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Theoretical foundations of teaching communication strategies in English

Maryna V. Arapaki

DOI: https://doi.org/10.24195/2616-5317-2025-40.2

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Rain in the sun in Slavic phraseology

Natalia G. Arefieva

DOI: https://doi.org/10.24195/2616-5317-2025-40.3

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Semantic-syntaxical organization of English advertising discourse

Tvelina V. Boeva, Iryna A. Zhaboryuk

DOI: https://doi.org/10.24195/2616-5317-2025-40.4

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The impact of artificial intelligence tools on learning english in Ukraine

Natalia I. Boichuk

DOI: https://doi.org/10.24195/2616-5317-2025-40.5