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Natalya Zhmayeva
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Candidate of Philology, Associate Professor at the Department of Translation and Theoretical and Applied Linguistics, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: zhmaeva@gmail.com
ORCID ID: https://orcid.org/0000–0003–3382–0155

DOI: https://doi.org/10.24195/2616-5317-2020-31-10

Iaroslav Petrunenko

Master Student in Philology, State Institution “South Ukrainian National Pedagogical
University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: petrunenko@yahoo.com
ORCID ID: https://orcid.org/0000–0002–1186–730Х


Key words: literary translation, readdressing translation strategy, translation tactics, operations, source text, target text.


Modern translation studies which are of descriptive nature mainly presuppose the opportunity of altering the function of the source text in translation, reconstruction of sense and structure in correspondence with the aim of translation. The investigation has been carried out in the framework of the communicativefunctional approach to translation which accounts for the entire spectrum of linguistic and extra linguistic factors influencing translation in the broad sense. This
fact proves the relevance of the article. The translations of both narrations intended for the children’s audience exclusively conform to the ideology of the children’s fiction aimed at socialization and attraction of young addressees. It results in the loss of the worldview reflection
by the originals and focusing on reproducing their fairy–tale plots. The applied readdressing translation strategy has been implemented by the following tactics: the tactic of relevant information rendering, the tactic of pragmatic adaptation of the source text, the tactic of stylistic features rendering, the tactic of the source text formal and structural features rendering.
Common operations for the applied tactics have proved to be as following: search for a variant equivalent, omission, restructuring and compensation. The compensation technique has turned out to be the most universal operation within the applied translation tactics. This fact can be explained by the complex nature of transformations the source text is subjected to, the need to omit, rearrange amounts of information and to preserve the chosen genre along with its daptation
for the potential addressee.


REFERENCES

Beloglazova, E. V. (2014). Vozrast adresata kak faktor formirovanija diskursivnoj struktury hudozhestvennogo proizvedenija [Addressee’s age as the factor of fiction’s discursive structure formation]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Ser. 2, Jazykoznanie, 5 (24), 112–120. [in Russian]
Galinskaja, I. (2004). Filosofskoe soderzhanie «Skazki bochki» i «Puteshestvij Gullivera» Dzhonatana Svifta [Philosophical essence of J. Swift’s “A Tale of a Tub” and “Gulliver’s Travels”]. Kul’turologija: dajdzhest, 4, 33–37. [in Russian]
Zhmayeva, N. S., Korolova, T. M. (2018). Stratehii, taktyky ta operatsii perekladu [Translation Strategies, Tactics and Operations]. Proceedings of XX International scientific conference «Practical Applications of Research Findings 2018». Morrisville: Lulu Press, 60–63. [in Ukrainian]
Zhmayeva, N. S., & Yukhymets, S. Yu. (2019). Do pytannia vyznachennia kryteriiv otsiniuvannia adekvatnosti perekladu [On the issue of translation adequacy assessment criteria]. PNPU imeni K. D. Ushynskoho: zb. nauk. prats (linhvistychni nauky), 29, 104–119 [in Ukrainian].
Prunch, E. (2015). Puti razvitiia zapadnogo perevodovedeniia. Ot iazykovoi asimmetrii k politicheskoi [Ways of Development of Western Translation Studies. From Language Asymmetry to the Political One]. Moscow: Valent [in Russian].
Slobodnjuk, E. S. (2012). Biblejskie motivy v hudozhestvennom bytii “Knig Dzhunglej”
D. R. Kiplinga [Biblical Motives in the Esthetical World of D. R. Kipling’s “The Jungle
Book”]. Nauchno-tehnicheskie vedomosti SPbGPU, Gumanitarnye i obshhestvennye nauki,1’, 284–287 [in Russian].

 

Ilona Derik
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Candidate of Philology, Associate Professor of the Department of Translation and Theoretical and Applied Linguistics, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: ilonaderik@gmail.com
ORCID ID: https://orcid.org/0000–0003–1476–2391

DOI: https://doi.org/10.24195/2616-5317-2020-31-9

Kateryna Chebanenko

Master Student in Philology, State Institution “South Ukrainian National Pedagogical
University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: tchebanenkokaterina@yahoo.com
ORCID ID: https://orcid.org/0000–0002–8283–8354


Key words: nonverbal communication, business discourse, speech etiquette, speech communication, proxemics, chronemics, kinesics, trasnlation strategies, tactics, devices.


The article is dedicated to the study of the non-verbal communicative means in the aspect of translation, in particular strategies, tactics and devices of rendering non-verbal elements of speech ethiquette while translating business discourse. The theoretical grounding for the article was formed by the works by Ukrainian and foreign scholars in the field of intercultural communication. In the course of the research there have been investigated the peculiarities of the structure, semantics and functioning of the non-verbal elements of speech ethiquette. It has been proved that the incorrect interpretation of gestures, poses, look, clothes by the representatives of
different cultures may result not only in the cultural and communicative barrier but also in the total failure. The research has been carried out on the basis of the scripts of business talks and conferences in English and their Ukrainian translations. It has been revealed that the dominant strategy in rendering non-verbal communicative means in translating English business discourse into Ukrainian is the strategy of re-addressing, relying on which the translator chooses translation
tactics and devices.The choice of the strategy is connected with the relevance of the achievement of the communicative goal of the audience’s persuasion in this type of discourse. The leading role among the tactics is given to the tactic of rendering relevant information, tactic of liguistic and cukltureal adaptation and tactic of correct information presentation. The most recurrent translation devices are descriptive translation and contextual replacement. The perspective is seen in the more detailed analysis of each variety of non-verbal communicative means in the aspect of their rendering in translation into other languages.


REFERENCES

Arutyunova, N. D. (1976). Predlozhenie i ego smysl: logiko-semanticheskie problemy. [Sentence and its meaning: logical-semantic problems]. Moskow. [in Russian].
Gorelov, I. N. (1980). Neverbal’nyye komponenty kommunikatsii. [Non-verbal
components of communication]. Moskow.[in Russian].
Knapp, M. L. (1978). Neverbal’nyye kommunikatsii. [Non-verbal communications].
Moskow. [in Russian].
Leont’yev, A. A. (1999). Psikhologiya obshcheniya. [Psychology of communication].
Moskow. [in Russian].
Orlova, T. A. (2007). Informativnyye resursy nedialogovoy chasti angloyazychnogo
dramaticheskogo teksta (na materiale p’yes amerikanskikh avtorov XX veka). [Informative resources of the non-dialogue part of an English-language dramatic text (based on plays by American authors of the twentieth century)]. Saransk. [in Russian].
Rans’yer, ZH. (2013). Nesoglasiye: Politika i filosofiya. [Disagreement: Politics and
Philosophy.] St. Petersburg. [in Russian].
Sadokhin, A. P. (2004). Mezhkul’turnaya kommunikatsiya: uchebnoye posobiye.
[Intercultural communication: a tutorial]. Moskow. [in Russian].
Sobolev, V. I., Abrosimova Ye.B. (2013). O delovom etikete, i ne tol’ko... [About business etiquette, and not only...]. Nizhny Novgorod. [in Russian].

 

Alona Hutsol
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Master Student in Philology, State Institution «South Ukrainian National Pedagogical University named after K. D. Ushynsky»,
Odesa, Ukraine
e-mail: g.a.evgenievna@gmail.com
ORCID ID: https://orcid.org/0000–0002–4688–1355

DOI: https://doi.org/10.24195/2616-5317-2020-31-8

Anastasiia Yumrukuz

Candidate of Philology, Associate Professor, Head of the Department of Western and Eastern Languages and Methods of their Teaching, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: yumrukuz.aa@pdpu.edu.ua
ORCID: https://orcid.org/0000–0001–8644–8655


Key words. Folklore, fairy tale, Ukrainian folklore tale, translation, translation possibilities, reproduction of fairy tales, folklore elements, folklore genre.


Recently, more and more urgently we can note the increased interest in the problems and features of the translation of folklore text. The authors of works associated with each year appear, explore the features and certain difficulties of translating folklore genres and folk tales, in particular, the difficulties associated with reproducing the national cultural background in translation, the difficulties associated with maintaining a special form of existence, difficulties associated with the display folklore thinking, the difficulties associated with symbolic translation of a folklore text into the language of the text of the host tradition. Authors-translators of folklore most often face the problem of conveying words that can denote concepts inherent only in the original culture, traditions of the language. These words include words-dialectisms, words-archaisms, and, first of all, realities. All these units have a national and cultural background. The author-translator must take into account the genre and style features of the translated text, preserve not only the content, but also the emotional-style, colored background and make it accessible for the process of understanding native speakers, the text is translated. An adequate translation of folklore elements and realities of Ukrainian folk tales is of particular importance when working with a folk tale. The purpose of the article is to establish the peculiarities of the translation of Ukrainian realities and the revealed universal characteristics of the fairytale text, which can be used as a reserve of translation matches when reproducing the folklore elements of Ukrainian folk tales into English. The research used the following methods: analysis of special, network and methodological literature, synthesis and structuring of data obtained in theoretical analysis. The article examines the well-known realities of the Ukrainian folk tale and analyzes their English translation correspondences. In the course of the research, it was found that the fabulous color is one of the key features of the Ukrainian folk tale. Manifestations of a fabulous color are variability in the translation of national traditions.


REFERENCES

Alekseeva I. S. (2004). Vvedenie v perevodovedenie [Introduction in translation studies.] Moscow : Izdatel’skiy tsentr “Akademiya” [in Russian].
Kondratenko T. L. (2011). Perevodcheskiy aspekt anglijskoy skazki: problemy sohraneniya i peredachi nacional’noy samobytnosti. [The translation aspect of the English fairy tale: problems of preserving and transmitting national identity.] YAzyk. Kul’tura. Obshchenie: Mezhdunarodnaya nauchno-prakticheskaya konferenciya “Mezhdu-narodnyj festival’yazykov”, Minsk : April [in Russian].
Meletinskiy Ye.M. (2001). Problemy strukturnogo opisaniya volshebnoy skazki [The problems of structural description of a fairy tale.] Struktura volshebnoy skazki [The structure of a fairy tale.] Moscow : Russian State humanitarian University Publ [in Russian].
Neklyudov S. Yu. (2012). Dialektnost — regionalnost — universalnost v folklore. [The
dialectility — regionality — versatility in folklore.] Universalii literatury. Voronezh : Nauchnaya kniga Pp. 8–38. Retrieved from http://www.ruthenia.ru/folklore/neckludov70.pdf [in Russian].
Novikova T. B. (2016). Soziokulturnaya i lingvokulturnaya kompetenziya perevodchika: razvitie I sovershenstvovanie. [Sociocultural and linguocultural competence of a translator: development and improvement.] Perevodchik XXI veka — agent diskursa. Moscow : FLINTA : Nauka. 255—260 [in Russian].
Petrova A. A. (2011). Folklornaya rifma kak priem: sintaktika, semantika, pragmatika.
[Folk rhyme as a technique: syntactica, semantics, pragmatics.] Frankfurt : LAP LAMBERT Academic Publishing [in Russian].
Zhirmunskiy V. M. (2004). Sravnitelno-istoricheskoe izuchenie folklora. [A comparative historical study of folklore.] Folklor Zapada i Vostoka. [Folklore of West and East.] Moscow : UHP, 464 p. [in Russian].

 

Svitlana Hrushko
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Candidate of Philology, Associate Professor at the Department of Translation and Theoretical and Applied Linguistics, State Institution «South Ukrainian National Pedagogical University
named after K. D. Ushinsky»,
Odesa, Ukraine
e-mail: svetagrushko64@gmail.com
ORCID ID: https://orcid.org/0000–0001–9940–7780

DOI: https://doi.org/10.24195/2616-5317-2020-31-7


Key words: author, language code, communication, recipient, scientific and technical text


The article discusses the features of the activities of an author and recipient at different stages of the communication process in the perception of a scientific text. Studies of the peculiar influence of the language code on the perception of information in the context of the communicative act of the author of the message and the recipient in the modern information society are among the most relevant nowadays.

Creation of a scientific and technical message and its publication are aimed at effective perception of information and achieving a certain linguistic influence of the author of the message on the consciousness of the recipient through the display of the peculiarities of the author's way of thinking.

The beginning of scientific communication is the need for certain information of recipients. The response to this need is the proposal of necessary information by the author. The information needs of the recipients form the subject matter and content of scientific and technical communication. The author of the scientific message chooses the most convenient way and channel for the transfer of information to the recipient, and the recipient searches for the necessary information in the most optimal way and channel.

The coding of the message usually corresponds to the coding of the informational need of the recipient. The context of the informational message for the author includes the main purpose of creating the message, and for the recipient, the satisfaction of the informational need. For the author, the text is a way of transmitting the message, and for the recipient, it is a source of
information.

The linguistic activity of the author is focused on the effective satisfaction of consumers’ information needs and on achieving a certain influence on the consciousness of the recipient. The main means of communication is the language of the message of scientific and technical orientation, which expresses its main content, semantic content, logical structure of the information component, which facilitates the process of decoding and assimilation of the message.

The structure of a scientific and technical text depends on the genre and target audience. The genre can be viewed as a way of influencing the recipient's consciousness.


ЛІТЕРАТУРА

Жинкин Н. И. Речь как проводник информации. Москва: Наука, 1982. 159 с.
Почепцов Г. Г. Паблик рилейшинз, или Как успешно управлять общественным
мнением. Москва: Центр, 2004. 336 с.
Семиног О. М. Читання і компресія наукового тексту у професійній діяльності педагогічних працівників. Науковий вісник Мелітопольського державного педагогічного університету.

URL: http://www.nbuv.gov.ua/portal/Soc_Gum/Nvmdpu/texts/2010_4/14_04. pdf (дата звернення 30.07.2020).
Феллер М. Д. Составление текстовых производственных документов. Москва: Издательство стандартов, 1990. 144 с.

 

Veronika Horoshko
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Master Student in Philology, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: horoshko.veronika@icloud.com
ORCID ID: https://orcid.org/0000–0001–7724–5995

DOI: https://doi.org/10.24195/2616-5317-2020-31-6

Тetiana Korolova

Doctor of Philology, Professor, Head of the Department of Translation, Theoretical
and Applied Linguistics, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: kortami863@gmail.com
ORCID ID: https://orcid.org/0000—0003—3441—196X


Key words: english proper names, tell-tale names, pun names, character names, untranslatables, translation neoplasms.


The relevance of our research is based on the growing popularity of the fantasy comedy genre. Since modern readers are more and more interested in foreign literature, translators are faced with the task of creating an adequate translation that will accurately reproduce the personal style and all the elements of a separate universe created by an author, as well as convey the meaning that the author puts in his works to his readers. Since the main feature of Terry Pratchett’s personal style is the use of pun and tell-tale names in his works, thus arises the question of proper translation of this particular vocabulary.

This work is devoted to the study of the culture of English proper names, mostly pun and tell-tale names; and analysis of translation choices for such vocabulary in the works of Russian translators. The dominance of the semantic translation method is determined by extensive use of occasionalism in Pratchett’s works. As for transcription/transliteration or their mixing — the translator uses them if he doesn’t see any meaning behind a particular character name. In some cases, it is possible to talk about the creative component of the translated text, about bringing a translator’s personality to the novel. This individuality does not distort Pratchett’s personal style and his original solutions, which appear in translation.

The purpose of this work is to analyze the linguistic and stylistic specificsof proper names translation techniques in a series of fantasy comedy «Discoworld» from English into Russian.

The paper presents an analysis of the specifics of the interpretation of pun names taking into account difficulties and cases where the translation does not match the original.

The results of the study will help to avoid possible difficulties in the future and find new ways to solve them. This will help to optimize the quality oftranslation, which in turn will lead to an improvement of the quality of the final product.


REFERENCES

Barhudarov, L. S. (1975). Yazyk i perevod (Voprosy obshej i chastnoj teorii perevoda) [Language and translation (Issues of general and special theory of translation)]. Moscow: Mezhdunarodnye otnosheniya [in Russian].
Sdobnikov V. V., & Petrova O. V. (2008). Teoriya perevoda. [Theory of Translation]. Moskow: AST: Vostok-Zapad. Vladimir: VKT, 448 p. [in Russian].
Vlahov, S., & Florin, S. (1980). Neperevodimoe v perevode [Untranslatable in translation].
Moscow: Mezhdunarodnye otnosheniya [in Russian].
Fiennes, J. (2015). Origins of English Surnames. London: Robert Hale Ltd.
Hanks, P. (2016). A Dictionary of First Names. Oxford: OUP.
Pun names. (n.d.). tvtropes.org. Retrieved from https://tvtropes.org/pmwiki/pmwiki.
php/Main/UnfortunateNames.

Daria Hnatenko
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Master Student in Philology, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: gnatenko.98@ukr.net
ORCID ID: https://orcid.org/0000–0002–9626–3432

DOI: https://doi.org/10.24195/2616-5317-2020-31-5

Yuliia Venher

Master Student in Philology, State Institution “South Ukrainian National Pedagogical
University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: kira.wengerskih@gmail.com
ORCID ID: https://orcid.org/0000–0001–5658–8358

Tetyana Druzhyna

Candidate of Philology, Senior Lecturer at the Department of Translation and Theoretical
and Applied Linguistics, State Institution “South Ukrainian National Pedagogical University
named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: t.a.druzhyna@gmail.com
ORCID ID: https://orcid.org/0000–0002–2679–713X


Key words: non-equivalent lexis, computer video game, translation, Internet-discourse.


The non-equivalent lexis is one of the most common problems arising while translating multimedia video games. The relevance of this study is due to the great popularity of computer video games among contemporaries of different ages and social context. This leads to the need to introduce high-quality and faithful professional translation into Ukrainian, as well as the study, analysis and further development of possible effective models for solving problems in the field of translation and localization of video games. The purpose of the study is to analyze the problems of Ukrainian translation and localization of English-language computer games for the further implementation of universal translation solutions in theoretical and applied aspects at the present stage of development of translation studies.

The analysis of the computer multimedia video games translation aimed at distinguishing the prominent translation tactics has allowed to draw the following conclusions. The most common there has proved to be the tactic of the foreign language coloring preservation, realized chiefly by means of the operation of transliteration, employed to render most terms. Loan translation is most uncommon in Ukrainian translations of computer video games. The chief advantage of the translations under analysis there should be considered their lexical, grammatical and stylistic accuracy with the full rendering of the content. The most common translation strategy there turned out to be the strategy of communicative-equal translation.

The result of the research will allow avoiding possible difficulties in the future and finding out the ways of their solution. This will result in the optimization of the translation quality which in its turn will cause improvement of the final product’s quality and further popularization of computer video games.


REFERENCES

Bugulov, I. N., & Shevchenko O. F. (1985). Osobennosti peredachi slov-realii v perevodakh angloiazychnoi literatury razvivaiushchikhsia stran [Features of words-realias rendering in the translations of the English language literature of developing countries]. Teoria i praktika perevoda — Theory and Practice of Translation, 12, 106–109 [in Russian].
Vereshchagin, E. M. (1973). Iazyk i kultura. Lingvostranovedenie v prepodavanii russkogo iazyka kak inostrannogo [Language and culture. Country Studies Through Language in the teaching of the Russian language as a foreign language]. Moscow: MGU [in Russian].
Galichkina, E. N. (2001). Spetsifika kompiuternogo diskursa na angliiskom i russkom iazikakh [Specifics of the computer discourse in English and Russian]. Astrakhan: Astrakhanskii gosudarstvennyi pedagogicheskii universitet [in Russian].
Karasik, V. I. (2002). Iazykovoi krug: lichnost, kontsepty, diskurs [Language circle: personality, concepts, discourse]. Volgograd: Peremena [in Russian].
Neliubin, L. L. (2003). Tolkovyi perevodovedcheskii slovar [Explanatory Dictionary on
Translation Studies]. Moscow: Flinta: Nauka [in Russian].
Palii, N. V., & Statsenko, T. V. (2015). Linhvokulturolohichni osnovy vyvchennia bezekvivalentnoi leksyky [Linguo-cultural bases of studying non-equivalent lexis]. Dydaktyka.
Naukovi zapysky Vinnytskoho derzhavnoho pedahohichnogo universytetu imeni Mykhaila Kotsiubynskoho — Didactics. Scientific notes of Vinnytsia State Pedagogical University named after Mykhailo Kotsiubynsky,44, 77–80 [in Ukrainian].
Reiss, K. (1978). Klassifikatsiia tekstov i metody perevoda [Classification of texts and methods of translation]. Voprosy teorii perevoda v zarubezhnoi lingvistike – Issues of the theory of translation in foreign linguistics. (pp. 202–228). Moscow: Mezhdunarodnyie otnosheniia [in Russian].
Raspopina, E. Iu. (2012). Strategicheskii aspekt informatsionnogo zhanra internet-diskursa [Strategic aspect of the information genre of the Internet discourse]. Extended abstract of candidate’s thesis. Irkutsk [in Russian].
Tupytsia O. Yu., & Zimakova L. V. (2012). Bezekvivalentna leksyka: problemy vyznachennia [Non-equivalent lexis: problems of definition]. Ridne slovo v etnokulturnomu vymiri — Native word in ethnocultural dimension. (pp. 251–258). Drohobych: Posvit. Retrieved from http://dspu.edu.ua/native_word/wp-content/uploads/2016/04/2012–34.pdf [in Ukrainian].
Shliakbytraf. Lokalizatsiina spilka. [Shliakbytraf. Localization union]. sbt.localization.
com.ua. Retrieved from https://sbt.localization.com.ua/[in Ukrainian].

Olena Hlushchenko
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Candidate of Philology, Associate Professor at Philology Department,
Odesa National Maritime University,
Odesa, Ukraine
e-mail: gluschenko2828@gmail.com
ORCID ID: https://orcid.org/0000–0003–3317–5539

DOI: https://doi.org/10.24195/2616-5317-2020-31-4


Kew words: media discourse, sports commentary, phatic function, instrumentality, dialogicity


New media technologies and social media have further added to and exacerbated the powerful cultural configuration that sport (and) media comprise. Sport should be understood as a complex site with many intersecting and interrelated levels and elements that are mutually self-constituting. Modern research in the field of sports discourse, in particular the problem of analyzing sports commentary as a genre of discourse of sport still remains unresolved. The aim of the study is to establish the constitutive characteristics of tennis commentary as a genre of sports discourse. Live tennis commentary is shown to be an internally complex form of media communication that combines elements of live spoken informal conversation. The typology of sports commentary as a genre of sports discourse is determined by the following constitutive characteristics: phatic function, which includes cognitive and axiological competence, descriptiveness and presentation of utterance, semantic sufficiency and control of semantic redundancy, understanding of the context and speech continuum; instrumentality: communicative influence (suggestion), evaluation and dialogicity: appeal to TV viewers. The communicative behavior of the tennis commentator is characterized by a number of specific functions — moderation, the presence of cognitive and axiological competence, descriptiveness and presentation, manifested in the evaluation / figures of speech.


REFERENCES

Barnett, S. (1990) Games and Sets: the Changing Face of Sport on Television. London: BFI
Billings, A. C., Butterworth, M. L., & Turman, P. D. (2017). Communication and Sport:
Surveying the Field (3rd ed.). SAGE Publications, Inc.
Callies, M., Levin, M., Mahlberg, M., & Teubert, W. (2019). Corpus Approaches to the
Language of Sports: Texts, Media, Modalities (Corpus and Discourse). Bloomsbury Academic.
Dimter, M. (1985). On Text classification. In T. A. van Dijk (Ed.), Discourse and literature. Amsterdam: John Benjamins.
Gee, J. P., & Handford, M. (2013). The Routledge Handbook of Discourse Analysis (Routledge Handbooks in Applied Linguistics) (1st ed.). Routledge.
Goodwin, C. (1981). Conversational organization: Interaction between speakers and
hearers. New York: Academic Press.
Havryliuk O. O. (2010). Internet-skrypt yak novitnii riznovyd sportyvnoho reportazhu
[Internet-script as a new type of sport report]// Linhvistyka ХХІ stolittia: novi doslidzhennia i
perspektyvy. URL:http://dspace.nbuv.gov.ua/bitstream/handle/123456789/37820/07-Gavriluk.
pdf?sequence=1 [in Ukrainian]
Karasik V. I. (2002).Yazykovoj krug: lichnost, koncepty, diskurs. [The notion of Language : Identity, Concepts, Discourse]. Volgograd : Peremena. [in Russian]
Kislitsina N. N., Novikova E. A. (2017). Sports discourse in the system of institutional
types of discourse. Aktual’nye problemy filologii i pedagogiceskoj lingvistiki, 2017, 2, рр. 28–35 [in Russian]
Olyanich A. V. (2004). Prezentacionnaya teoriya diskursa. [Presentational discourse theory]. Volgograd : Paradigma. [in Russian]
Pedersen, P. M., Laucella, P., Kian, E., & Geurin, A. (2020). Strategic Sport Communication (Third ed.). Human Kinetics, Inc.
Raunsbjerg, P., Sand, H. (1998) TV Sport and Rhetoric (The Mediated Event)
Ross, A. S., & Rivers, D. J. (2020). Sport in the new media landscape: Community, participation and discourse. Discourse, Context & Media, 35, 100378. https://doi.org/10.1016/j.dcm.2020.100378
Scollon, R. (2014). Mediated Discourse as Social Interaction. Taylor & Francis.
Shevchenko, I. S. (2006) Dyskurs i kognityvno-komunikatyvna paradygma linhvistyky
[Discourse and Cognitive communicative linguistic paradigm]. Mova. Liudyna. Svit. Do 70-richchia prof. M. Kocherhana : zb. nauk. statei : KNLU Publ., pp. 148–156 (in Ukrainian)
Van Dijk, T. A., & Kintsch, W. (1983). Strategies of discourse comprehension. New York: Academic Press.
Whannel, G. (1992). Fields in Vision: Television Sport and Cultural Transformation (Communication and Society) (1st ed.). Routledge.

Natalia Gavrilyuk
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Lecturer-trainee of the Department of Translation and Theoretical and Applied Linguistics of the State Institution "South Ukrainian National Pedagogical University named after K. D. Ushynsky»
Odesa, Ukraine
e-mail: faynacentre@gmail.com

DOI: https://doi.org/10.24195/2616-5317-2020-31-3


Key words: meteorological vocabulary, linguistic picture of the world, linguistic and cultural features, grammatical features, concept.


Within the anthropocentric paradigm of modern linguistics there is a steady interest in the human factor in language, which, among other things, is realized through the close attention of researchers to the theory of linguistic pictures of the world, which fully reflects the uniqueness of peoples

Human life and activity are inseparable from nature. Nature is one, but manifests itself in various forms. In the process of learning about nature, man tries to realize both its unity and diversity. A special place in the perception of the world by man is occupied by climatic and weather phenomena that affect human behavior in the world, various aspects of his life, including economic, as well as well-being. In the IV century. BC became aware of the impact of fluctuations in weather conditions on human health. For example, Hippocrates established a close link between human disease and the weather conditions in which he lives. Over the centuries, people have gathered a variety of knowledge about nature: from misunderstanding of natural phenomena, fear of them, inherent in ancient people, to today’s scientific knowledge of nature, from the first folk signs of weather to the formation of modern science — meteorology. Nature as a source of everything necessary for man has an impact on both the material and spiritual culture of society. Therefore, knowledge of meteorological phenomena occupies an important place in the awareness of reality.

The article considers the peculiarities of meteorological vocabulary in Chinese and Ukrainian languages, as well as the peculiarities of meteorological vocabulary translation in two languages.


REFERENCES

Bilodid, K. (Eds.). (1980). Slovnyk Ukrainskoi Movy [Dictionary of the Ukrainian language]. (Vols. 1–11). Kyiv: Naukova dumka [in Ukrainian].
Demidova, K. I. (2007). Dialektnaja jazykovaja kartina mira i aspekty ee izuchenija [Dialectal language picture of the world and aspects of its study]. Ekaterinburg [in Russian].

Karasik, V. I. (2004). Jazykovoj krug : lichnost, koncepty, diskurs [Language circle: personality, concepts, discourse]. Moskva : Gnozis [in Russian].
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Selivanova, O. (2006). Suchasna lingvistyka : (terminologichna encyklopediya) [Modern linguistics: (terminological encyclopedia)]. Poltava : Dovkillya [in Ukrainian].
Stepanov, Ju. S. (2006). Konstanty : Slovar russkoj kultury [Constants: Dictionary of Russian Culture]. Moskva : Akademicheskij Proekt [in Russian].
Xiandai hanyu cidian [Modern Chinese dictionary]. (2012). Beijing: shangwuyingshuguan [in Chinese].

Veronika Bialik
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Master Student in Philology, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: veronikabyalik@icloud.com
ORCID ID: https://orcid.org/0000–0002–4688–1355

DOI: https://doi.org/10.24195/2616-5317-2020-31-2

Ilona Derik

Candidate of Philology, Associate Professor of the Department of Translation and Theoretical and Applied Linguistics, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: ilonaderik@gmail.com
ORCID ID: https://orcid.org/0000–0003–1476–2391


Key words: translation of fiction, poetry, tropes.


Translation of fiction, and in particular — translation of poetic works plays an extremely important role in modern translation studies. In the process of global more and more people are learning foreign languages and showing a deep interest in the cultural heritage of other countries, including literature. This explains the increased interest of readers in the poetry of foreign authors. The complexity of literary translation is due to the fact that the translator must not only have the basic translation skills, but also must have the creative abilities and background knowledge to fully reproduce all the artistic means that are found in the original text.

The objective of the article is to analyze the reproduction of tropes in translation of the poetic work of E. A. Poe “Dreams” from English into Chinese to identify tactics, techniques and transformations allowing to reproduce artistic means in translation. According to the results of the study, it was found out that in the poetic work “Dreams” the following artistic means were employed: epithet, metaphor,personification, comparison and rhetorical question.

Despite the difference in the mentalities of the English and Chinese people, the translator used the tactic of national coloring preservation while rendering in translation all the above-mentioned artistic means. This tactic made it possible to fully implement the desired emotional impact on the target audience and convey the mood and attitude of the original author. In the five cases out of the twelve, the translator resorted to the transformation of the addition to deepen the emotional impact on the recipient. It may be concluded that the translator hasn’t only achieved the goal but also managed to preserve the main function of the work of art — an aesthetic impact on the reader, and besides successfully re-created eleven of the twelve artistic means at work.


REFERENCES

Abramovich, G. A. (1994). Vvedeniye v literaturovedeniye. [Introduction to literary studies]. M.: Prosveshcheniye [in Russian].
Alekseyeva, I. S. (2008) Professional’nyy trening perevodchika. Uchebnoye posobiye poustnomu i pis’mennomu perevodu dlya perevodchikov i prepodavateley. [Professional training of a translator, a textbook on interpretation and translation for translators and teachers], SPb: Soyuz. [in Russian].
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Veselovskiy, A. N. (1989) Iz istorii epiteta.Veselovskiy poetika. [Epithet history]. M.: Vysshaya shkola [in Russian].
Kovalev, V. Y. (1989) Istoriya vsemirnoy literatury. [History of the world literature]. M.: Nauka [in Russian].
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terms], Nizhniy Novgorod: Brat’ya slavyane [in Russian].
Poe, E. Filosofiya tvorchestva. (2002) //Estetika amerikanskogo romantizma.[Edgar
Poe’s philosophy of creativity. Aesthetics of American romanticism]. M.: «Izdatel’stvo AST» [in Russian].
Tomashevskiy, B. V.(1931) Teoriya literatury. [Theory of literature]. M.: «GIS» [in Russian].

Vladyslava Akkurt
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Candidate of Philology, Senior Lecturer at the Department of Translation and Theoretical and Applied Linguistics, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”
Odesa, Ukraine
e-mail: Akkurt.VY@pdpu.edu.ua
ORCID ID https://orcid.org/0000–0003–3542–3428

DOI: https://doi.org/10.24195/2616-5317-2020-31-1

Alexander Procopenco

Master Student in Philology, State Institution “South Ukrainian National Pedagogical
University named after K. D. Ushynsky”
Odesa, Ukraine
e-mail: Procopenco.AI@pdpu.edu.ua
ORCID ID: https://orcid.org/0000–0003–4230–1699

Rymma Pastyr

Master Student in Philology, State Institution “South Ukrainian National Pedagogical
University named after K. D. Ushynsky”
Odesa, Ukraine
e-mail: pastir0910@gmail.com
ORCID ID: https://orcid.org/0000–0001–5053–3639


Key words: song translation, translation difficulties, linguistic adaptation, rhyme, rhythm, form, linguistic realities.


The article deals with features and problems of translating texts of English-language songs and ways of translating them into Ukrainian by the blogger UkrTrashDub. With the advent of American culture and its influence on Ukrainian youth, research is becoming increasingly relevant in our time. In the course of a comparative analysis of the original, it was revealed that linguistic realities and reproduction of the form of the original text are the main difficulties in the
perception and translation of songs.

Despite a deep understanding of the ideological and thematic orientation of the original text, the translator must be able to find adequate verbal means and the specifics of the author’s language.

In addition, when translating is a poetic text, it is very important to preserve its rhythmic organization and rhyme system, which, however, is not always possible. Speaking about the ways of translating lyrics, the authors dwell on the rhymed method of translation, focusing on achieving the maximum possible adequacy of the translation. Particular attention is paid to the social factor that motivates the existence of this type of translation. As part of the study, the main
features, problems and means of translating English-language songs into Ukrainian were identified. The main features include: unstable poetic meter; the hugeinfluence of the culture of native speakers of the original text; a large number of the realities of the culture of the native speakers of the original language depicted in the lyrics. The problems of translating lyrics are: preservation of the original form; adaptation and/or transmission of foreign language realities and the difference in languages, which forms the approach to writing poetry. It can be concluded that the main features of the translation of English songs are related to the preservation of the original form.


REFERENCES

Kazakova, T. A. (2002). Khudozhestvennyi perevod [Literary translation]. Saint Petersburg: Sankt-Peterburgskii institut vneshneekonomicheskikh sviazei, ekonomiki i prava [in Russian].
Komissarov, V. N. (2000). Obshchaia teoriia perevoda [General theory of translation]. Moscow: Vysshaia shkola [in Russian].
Sdobnikov, V. V. (2007). Teoriia perevoda: uchebnik dlia studentov lingvisticheskikh vuzov  i fakultetov inostrannykh iazykov [Translation theory: a textbook for students of linguistic universities and faculties of foreign languages]. Moscow: ACT: Vostok—Zapad [in Russin].
Gorillaz — Корпорація «Задоволення» (Feel Good Inc. Ukrainian Cover) Home
[UkrTrashDub]. Retrieved from https://www.youtube.com/watch?v=m7L RSCF38sA
Gorillaz — Feel Good Inc lyrics. Retrieved from URL: https://genius.com/Gorillaz-feelgood-inc-lyrics.