Skip to content

Category: Issue's 2025

pdfKateryna M. Pylypiuk
Candidate of Philology, Assistant Professor
at the Department of «Philology»
Odessa National Maritime University,
Odessa, Ukraine
e-mail: ka.pylypyk@gmail.com
ORCID ID: https://orcid.org/0000-0003-0883-351X

DOI: https://doi.org/10.24195/2616-5317-2025-40.10

SUMMARY

The article substantiates the relevance of the problem of the study devoted to the coverage of the issues of phraseology and standardization of speech, in particular the description of structural, semantic and functional characteristics of phraseological units used in the Englishlanguage technical communication. The main types of phraseological constructions, including clichés, metaphorical units and established phrases, as well as methods of their rendering in technical discourse, are characterized. The object of the research is defined as phraseological units in the aspect of their functioning in English scientific and technical texts, while the subject is termed as strategies, tactics and operations of rendering the English phraseological units under investigation into Ukrainian. The scientific novelty lies in a comprehensive study of phraseological units regarding their functional load, frequency of use and translation difficulties. The study emphasizes the importance of the correct use of established expressions to achieve accuracy and effectiveness of professional communication. Technical texts are characterized by a high level of standardization, which leads to the widespread use of phraseological units such as "verbal pattern". The use of such constructions facilitates the translation, but requires the translator to pay attention to the context, stylistic norms and functional equivalence. The main task of a translator of technical literature is to maintain terminological accuracy and a formal-neutral style.

Key words: phraseological units, technical text, terminology, translation, standardization, language norm, translation approaches, professional communication.

REFERENCES

Ang L. H. (2019). A Corpus Analysis of Phraseological Sequences in Academic Writing. The European Proceedings of Social & Behavioural Sciences, pp. 413–418. URL: https://doi.org/10.15405/epsbs.2019.09.46.
Chintalapalli V., Ali Baig M. M. (2016). ‘Speakers are free, but only within constraints’: A Corpus-based Study of Academic Phraseologisms in Science and Technology. 180. URL: https://mjals.org/attach/4.‘Speakersarefree,b_65b396.pdf.
Kayumova A. (2024). Complex modifications of phraseological units and the ways of their translation. URL: https://www.academia.edu/68040881/Complex_modifications_of_phraseological_units_and_the_ways_of_their_translation.
Maksymova A. (2023). Phraseologisms Of American English In The World’s Language Space. Scientific Journal of Polonia University. 61(6), pp. 76–81. URL: https://doi.org/10.23856/6109.
Shamsiddinovna A. N. (2023). Consistent Patterns of Semantic Variation of English Phraseologisms in Context. International Journal Of Advanced Research. 8(5), pp. 940–945. URL: https://doi.org/10.21474/IJAR01/11002.
Stezhko Y. (2022). Phraseological units in English for special purposes and general English: comparative analysis. Advanced Linguistics. № 9, pp. 23–28. URL: https://doi.org/10.20535/2617-5339.2022.9.252730.
Zaitseva D., Ryabchuk I. (2020). Phraseological Units in English Scientific and Technical Texts on the Exploitation of Sea Transport. Sea Transport. № 2(30), pp. 71–78. URL: https://doi.org/10.33298/2226-8553/2020.2.30.08.

pdfAlexander V. Ivanenko
PhD in Philology, Research Associate
at the Department of History of Ukrainian Language and Onomastics
Institute of Ukrainian Language
of the National Academy of Sciences of Ukraine,
Kyiv, Ukraine
e-mail: skifetym@gmail.com
ORCID ID: https://orcid.org/0000-0001-6553-4909

DOI: https://doi.org/10.24195/2616-5317-2025-40.9

SUMMARY

The article examines the origin and semantic and typological connections of three names of one of the ancient settlements of the Tauride Peninsula – Fun(n)a, Demerdzhi, Luchistoye (the current name of the village). The historical and cultural realities against which the oikonyms emerged and functioned are also briefly described. Based on the analysis of one of the Crimean legends, the semantic spectrum of the Greek Latinism φοῦρνος, which was used in the Crimea, is expanded.

Key words: etymology, reconstruction, prototype, oikonym, oronym.

REFERENCES

Balg G. H. (1887–1889). A comparative glossary of the Gothic language. With special reference to English and German. Wisconsin ; N. Y. ; London, England ; Halle, Germany : Max Niemeyer.
Bushakov V. A. (2003). Lexichnyi sklad istoricheskoi toponymii Krymu [Vocabulary of the historical toponymy of Crimea]. Kyiv : [b. v.] [in Ukrainian].
IMS Krym (1974). Istoriya mist i sil Ukrainskoi RSR. Krymska oblast [History of Cities and Villages of the Ukrainian SSR. Crimean Region]. Кyiv : URE AN URSR [in Ukrainian].
Lashkov F. (1897). Sbornik dokumentov po istorii krymsko-tatarskogo zemlevladeniya (Okonchanie) [Collection of documents on the history of Crimean Tatar land ownership (Ending)]. ITUAK. № 26, pp. 24–154.
Lehmann W. P. (1986). A Gothic Etymological Dictionary. Leiden : Brill.
Liddel H. G., Scott R. (1996). A Greek-English Lexicon compiled by Henry George Liddel and Robert Scott, revised and augmented throughout by Sir Henry Stuart Jones with the assistance of Roderick McKenzie and with the cooperation of many scholars. With a revised Supplement. Oxford : The Clarendon Press.
Monier Williams M. (1899). A Sanskrit-English dictionary: Etymologically and philologically arranged with special reference to Cognate Indo-European languages. Oxford : The Clarendon Press. (2008 revision).
Orel V. (2003). A Handbook of Germanic Etymology. Leiden ; Boston : Brill.
Uhlenbeck C. C. (1900). Kurzgefasstes etymologisches Wörterbuch der gotischen Sprache. Zweite verbesserte Auflage. Amsterdam : Johannes Müller.

pdfNataliia Yu. Ishchuk
PhD in Education, Associate Professor,
Associate Professor at the Department of Foreign Languages for Specific Purposes
Vasyl’ Stus Donetsk National University,
Vinnytsia, Ukraine
e-mail: ischuk.n@donnu.edu.ua
ORCID ID http://orcid.org/0000-0002-4726-9432

DOI: https://doi.org/10.24195/2616-5317-2025-40.8

SUMMARY

In modern linguistics, machine translation (MT) occupies an important and increasingly prominent place, as the development of computer technology and artificial intelligence has significantly changed approaches to processing linguistic information. Due to modern MT systems, translating texts between languages has become more accurate, stylistically balanced, and contextually adequate, which was previously unattainable for traditional rules and dictionary methods. The study aims to identify the strengths and weaknesses of modern machine translation from a philological point of view, in particular in the aspects of preserving meaning, cultural context, stylistic accuracy, and to determine the role of the translator in the technological era of linguistic communication. Machine translation is the process of automatically converting texts or speech fragments from one language to another using computer programs or systems that use natural language processing algorithms. The study highlights philological challenges in machine translation: ensuring the accuracy and semantic adequacy of translation, the problem of context and ambiguity, as well as stylistics, genre features, and emotional coloring. Cultural aspects of MT remain one of the most difficult challenges for modern language technologies, because the transmission of realities, idioms, and national-cultural elements requires not only linguistic accuracy but also deep cultural understanding. Typical mistakes associated with incorrect translation of culturally specific terms and expressions in MT are lexical ambiguity, incorrect transmission of grammatical structures, in particular syntactic relations between words; loss or addition of information, stylistic flatness of translations. However, MT also has positive aspects – the speed of processing requests, the availability of a wide range of languages, and cost-effectiveness. Thanks to the use of MT tools, translators can generate the text faster and transform it. Philological expertise should become a key element in ensuring the quality of translation. The prospect of further research is to study new tools for post-editing machine translation.

Key words: machine translation, accuracy, context, culture, philology, TranslateGoogle, DeepL, ChatGPT.

REFERENCES

Brai A. Yu. (2024) Adekvatnist mashynnoho perekladu usnykh ta pysmovykh anhlomovnykh tekstiv [Adequacy of machine translation of oral and written English texts]. Kyiv : Kyivskyi politekhnichnyi instytut imeni Ihoria Sikorskoho [in Ukrainian].
Danylov H., Balakirieva V., Vasylenko K. (2021). Mashynnyi pereklad, systemy mashynnoho perekladu ta yikh spetsyfika [Machine translation, machine translation systems and their specifics]. Naukovyi visnyk PNPU im. K. D. Ushynskoho [Scientific Research Issues of South Ukrainian National Pedagogical University Named after K. D. Ushynsky: Linguistic Sciences], Vol. 33, pp. 293–310 [in Ukrainian].
Devlin J., Chang M., Lee K., Toutanova K. (2023). BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding. Computer Science. URL: https://arxiv.org/abs/1810.04805.
Diachuk N. (2023). Do pytan adekvatnosti perekladu tekhnichnykhinstruktsii [On the issues of the adequacy of the translation of technical instructions]. Suchasni doslidzhennia z inozemnoi filolohii [Modern Studies on Foreign Philology], № 23, pp. 34–42 [in Ukrainian].
Jiao W., Wang W., Huang J, Wang X., Shi S., Tu Z. (2023). Is ChatGPT A Good Translator? Yes With GPT-4 As The Engine. Computer Science. URL: https://arxiv.org/abs/2301.08745.
Junczys-Dowmunt M., Grundkiewicz R., Dwojak T., Hoang H., Heafield K., Neckermann, T., Seide F., Germann U., Aji A. F., Bogoychev N., Martins A. F. T., Birch A. (2018). Marian: Fast Neural Machine Translation in C++. Computer Science. URL: https://arxiv.org/abs/1804.00344.
Khomenko V., Kuhai K. (2024). Language peculiarities and cultural backgrounds: machine translation. Innovatsiini tendentsii pidhotovky fakhivtsiv v umovakh polikulturnoho ta multylinhvalnoho hlobalizovanoho svitu, pp. 352–354. URL: https://er.knutd.edu.ua/handle/123456789/27983.
Klein G., Kim Y., Deng Y., Crego J., Senellart J., Rush A. M. (2017). OpenNMT: Open-source Toolkit for Neural Machine Translation. Computer Science. URL: https://arxiv.org/abs/1709.03815.
Liubymova S. A. (2024). Problemy avtomatyzovanoho perekladu (konspekt lektsii) [Problems of automated translation (lecture notes)]. Odesa [in Ukrainian].
Moisieieva N., Dzykovych O., Shtanko A. (2023). Mashynnyi pereklad: porivniannia rezultativ ta analiz pomylok DeepL ta Google Translate [Machine translation: comparison of results and error analysis of DeepL and Google Translate]. Advanced Linguistics, № 11, pp. 78–82 [in Ukrainian].
Tupytsia O. Yu. (2024). Linhvokulturni aspekty perekladu bezekvivalentnoi leksyky [Linguistic and cultural aspects of the translation of non- equivalent vocabulary]. Naukovyi visnyk Mizhnarodnoho humanitarnoho universytetu [Scientific Bulletin of International Humanitarian University], Vol. 69 (2), pp. 38–41 [in Ukrainian].
Vanmassenhove E., Shterionov D., Way A. (2019). Lost in Translation: Loss and Decay of Linguistic Richness in Machine Translation. Computer Science. URL: https://arxiv.org/abs/1906.12068.
Vaswani A., Bengio S., Brevdo E., Chollet F., Gomez A. N., Gouws S., Jones L., Kaiser Ł., Kalchbrenner N., Parmar N., Sepassi R., Shazeer N., Uszkoreit J. (2018) Tensor2Tensor for Neural Machine Translation. Computer Science. URL: https://arxiv.org/abs/1803.07416.
Vasylenko N. V. (2024) Kros-kulturnyi aspekt perekladu dokumentiv mizhnarodnykh proiektiv: analiz vplyvu kulturnykh vidminnostei na yakist perekladu ta rekomendatsii dlia zabezpechennia tochnosti i kontekstualnoi adaptatsii [Cross- cultural aspect of translation of documents of international projects: analysis of the influence of cultural differences on the quality of translation and recommendations for ensuring accuracy and contextual adaptation]. Scientific Practice: Modern and Classical Research Methods, pp. 190–193 [in Ukrainian].
Voita E., Sennrich R., Titov I. (2018). When a Good Translation is Wrong in Context: Context-Aware Machine Translation Improves on Deixis, Ellipsis, and Lexical Cohesion. Computer Science. URL: https://arxiv.org/abs/1905.05979.
Wheal E. (2025). Future of machine translation in 2025 and beyond. URL: https://www.rws.com/blog/future-of-machine-translation/.

pdfTetiana Hromko
Doctor of Philology, Associate Professor,
Professor at the Department of English Philology and Translation,
Ukrainian-German Educational and Scientific Institute,
National University «Odessa Polytechnic»,
Odessa, Ukraine
e-mail: hromkot@gmail.com
ORCID ID: https://orcid.org/0000-0002-4661-4302
Scopus ID: 59660485900

Yevheniia Hromko
Master’s Degree Student,
The 1st Medical Faculty, Kharkiv National Medical University
Bachelor’s Degree Student, Institute
of Distance and Correspondence Education
National University «Odessa Polytechnic»,
Odessa, Ukraine
e-mail: yevheniiahromko@gmail.com
ORCID: https://orcid.org/0009-0004-2454-4608
Scopus ID: 58808639600

DOI: https://doi.org/10.24195/2616-5317-2025-40.7

SUMMARY

This article presents a comprehensive analysis of the role of the Latin language in the system of professional medical education across continental Europe and in English-speaking countries. Based on a comparative approach, the study explores the historical origins of Latin as the academic language of medicine, its normative and legal foundations in university statutes and European legislative acts, as well as current educational strategies that ensure its preservation and adaptation to new educational realities. Particular attention is paid to the continuing significance of Latin in shaping the terminological, cognitive, and cultural competencies of future medical professionals and specialized translators, despite its displacement from direct clinical communication. The article compares approaches to teaching Latin in the universities of Germany, Poland, Italy, and France – where Latin remains a part of core curricula – with those of English-speaking countries (such as the United Kingdom and the United States), where its role is reduced to a terminological component. For the first time in Ukrainian academic discourse, the international experience of certifying Latin instructors for medical institutions is synthesized, especially within the context of digital and distance education. The study describes innovative teaching methods (modular structuring, gamification, case-based learning) that combine traditional philological foundations with the practical needs of modern medical terminology. It is argued that Latin serves as a vital tool for interdisciplinary and intercultural professional development, and that its preservation as a subject of instruction contributes to the harmonization of educational standards within the European Higher Education Area.

Key words: Latin language, medical education, terminological competence, interdisciplinary approach, European educational models, translator training, digitalization of education.

REFERENCES

American Medical Association (AMA). (2023). Code of Medical Ethics. Chicago : AMA Press.
Bundesministerium für Gesundheit. (2002). Approbationsordnung für Ärzte. Bundesgesetzblatt. 45 s. [in German].
Coursera. (2023). Latin for Medical Purposes. URL: https://www.coursera.org/(Accessed: 25.04.2025).
De Troyer V. (2019). The Role of Latin in Scientific Discourse: Relevance and Adaptation. European Review. Vol. 27, No. 1, pp. 75–88.
Durand S. (2020). Enseigner le latin médical: nouvelles approches en France. Revue de Didactique des Langues Anciennes. Vol. 14, No. 2, pp. 89–102 [in French].
EdX. (2023). Medical Latin. URL: https://www.edx.org/ (Accessed: 25.04.2025).
European Association for Classical Studies. (2023). Medical Latin for Educators: Online Program. URL: https://www.eacs.org/ (Accessed: 25.04.2025).
European Classical Languages Network. (2022). Latin Terminology Trainer. URL: https://www.ecln.eu/ (Accessed: 25.04.2025).
European Medicines Agency (EMA). (2023). Guidelines on the Translation of Regulatory Documents in the EU. URL: https://www.ema.europa.eu/ (Accessed: 25.04.2025).

General Medical Council (GMC). (2022). Outcomes for graduates. URL: https://www.gmc-uk.org/ (Accessed: 25.04.2025).
Harvard Extension School. (2023). Latin for Biomedical Sciences. URL: https://extension.harvard.edu/ (Accessed: 25.04.2025).
Harvey W. (1628). Exercitatio anatomica de motu cordis et sanguinis in animalibus. Francofurti : Sumptibus Guilielmi Fitzeri [in Latin].
Haskins C. H. (1923). The Rise of Universities. Ithaca ; NY : Cornell University Press.
Jones C. (2018). Medical Terminology: Challenges of Learning Without Latin. Journal of Medical Language. Vol. 12, No. 1, pp. 74–81.
Kowalczyk A. (2020). The Role of Latin in Polish Medical Education. Studia Medyczne. Vol. 36, No. 1, pp. 45–56.
Kowalewski J. (1998). Historia Uniwersytetu Jagiellońskiego w Krakowie. Kraków : Wydawnictwo Uniwersytetu Jagiellońskiego [in Polish].
Liaison Committee on Medical Education (LCME) (2023). Functions and Structure of a Medical School. URL: https://lcme.org/ (Accessed: 25.04.2025).
Ministerstwo Nauki i Szkolnictwa Wyższego (2019). Rozporządzenie w sprawie standardów kształcenia dla kierunków lekarskich [in Polish].
Müller K. (2021). Teaching Latin in European Medical Schools: Tradition versus Innovation. Zeitschrift für Medizindidaktik. Vol. 38, No. 2, pp. 205–215.
Pirotta L. (2020). Latin and Greek in the Modern Medical Curriculum: A European Perspective. Medical Humanities. Vol. 46, No. 1, pp. 43–51. URL: https://doi.org/10.1136/medhum-2019-011721 (Accessed: 25.04.2025).
Rossi F. (2019). Il latino medico nell’istruzione universitaria italiana: prospettive e criticità. Annali di Storia della Medicina. Vol. 26, No. 3, pp. 112–127 [in Italian].
Smith J., Roberts M. (2017). Medical Terminology without Latin: Changing Trends in Anglo-Saxon Countries. Journal of Medical Education. Vol. 51, No. 3, pp. 132–140.
Stark S. (2019). The Role of Latin in Professional Translation of Medical Texts. International Journal of Translation Studies. Vol. 41, No. 2, pp. 55–63.
Szymborski W. (2011). The History of the Jagiellonian University Archives: Medieval and Modern Sources and Publications. Biuletyn Polskiej Misji Historycznej (= Bulletin der Polnischen Historischen Mission), No. 6, pp. 27–52.
Tanner N. P. (1990). Decrees of the Ecumenical Councils. Vol. 1. Washington, D. C. : Georgetown University Press.
Universität Heidelberg (2023). Latin in Medical Education: Didactic Approaches and Terminology. URL: https://www.uni-heidelberg.de/ (Accessed: 25.04.2025).
Vesalius A. (1543). De humani corporis fabrica libri septem. Basileae : Ex officina Ioannis Oporini [in Latin].
World Directory of Medical Schools. (2023). Medical Education Standards. URL: https://www.wdoms.org/ (Accessed: 25.04.2025).
Hromko Ye. A. (2022). Nazvy profesii likariv u terapevtychnii leksytsi [Job Titles of the Doctors in the Lecture on Therapeutics]. Festival molodizhnoi nauky «Medytsyna tretoho tysiacholittia» [Festival of youth science «Medicine of the Third Millennium»], pp. 450–451 [in Ukrainian].
Hromko T. V. (2024). Latyna yak instrument dlia rozvytku linhvistychnoho myslennia: suchasna metodyka vykladannia [Latin as a Tool for Development of Linguistic Thinking: the Modern Methods of Teaching]. Naukovyi visnyk Drohobytskoho derzhavnoho pedahohichnoho universytetu imeni Ivana Franka. Seriia: Filolohichni nauky (movoznavstvo) [Bulletin of DDPU named after Ivan Franko], No. 22, pp. 16–23.
Hromko T. V., Mitina O. M. (2024). Latynska mova – kluch do vyvchennia yevropeiskykh mov i kultur [Latin is a Key to Studying European Languages and Cultures]. Naukova diialnist yak shliakh formuvannia profesiinykh kompetentnostei maibutnoho fakhivtsia [Scientific Activity as a Way of Forming Frofessional Competences of a Future Specialist]. Sumy, pp. 17–19 [in Ukrainian].
Ministry of Education and Science of Ukraine (2023). Pro zatverdzhennia zmin do standartu vyshchoi osvity za spetsialnistiu 222 «Medytsyna» dla druhoho (mahisterskoho) rivnia vyshchoi osvity: nakaz vid 29 hrud. 2023 r. No. 1583. Kyiv. URL: https://mon.gov.ua/ua/npa/pro-vnesennya-zmin-do-standartu-vishoyiosviti-za-specialnistyu-222-medicina-magistr (Accessed: 25.04.2025) [in Ukrainian].
Ministry of Education and Science of Ukraine (2019). Standart vyshchoi osvity Ukrainy za spetsialnistiu 222 «Medytsyna» pershoho (bakalavrskoho) rivnia vyshchoi osvity. Kyiv. URL: https://mon.gov.ua/storage/app/media/vishcha-osvita/zatverdzeni%20standarty/2019/04/29/222-med-bakalavr.pdf (Accessed: 25.04.2025) [in Ukrainian].
Shpanko T. S. (2015). Latynska mova v systemi suchasnoi medychnoi osvity [Latin in the System of the Modern Medical Education]. Nauka v informatsiinomu prostori [Science in Information Space]. Kyiv, pp. 123–126. URL: https://confcontact.com/2015-nauka-v-informatsionnom-prostranstve/fl4_shpanko.htm (Accessed: 25.04.2025) [in Ukrainian].

pdfOlha V. Boiko
PhD student
Borys Grinchenko Kyiv Metropolitan University,
Kyiv, Ukraine
e-mail: o.boiko.asp@kubg.edu.ua
ORCID ID: https://orcid.org/0000-0002-6830-6634

DOI: https://doi.org/10.24195/2616-5317-2025-40.6

SUMMARY

The article is devoted to the analysis of the influence of the cognitive evolution of human consciousness on consumer goods advertising texts appeals. This article explores the levels of development of human consciousness and their reflection in modern multimodal consumer goods texts. The aim of the article is to explore advertising discourse as a cognitive activity in English-language advertising discourse, as well as to outline the main cognitive techniques and linguistic means in the formation of English-language advertising messages. The main focus is on how cognitive evolution affects advertising strategies. The article analyses seven key stages: functional communication, emotional involvement, rational persuasion, social relations, creativity, axiological and ideological influences. Each stage is illustrated by real-life advertising campaigns that demonstrate how brands align their messages with the minds of consumers. The research shows that effective advertising uses cognitive and emotional triggers to increase persuasion, brand loyalty and consumer engagement. The main objectives are to review the work of Ukrainian and foreign researchers on the issue, to identify and describe the levels of cognitive evolution and linguistic means of English-language advertising texts, and to trace the reflection of these levels in interaction with the audience and the reproduction of cultural concepts through advertising communication. This article is largely based on O. Kolesnyk's table of evolutionary typology of human consciousness development. The article shows how advertisers use the language code and other elements of multimodal texts to create persuasive campaigns that have cultural resonance and correspond to different levels of human consciousness. The relevance of the study is to understand how advertising expands our understanding of communication processes, as well as how modern multimodal advertising texts contribute to effective and ethical advertising communication in the context of global transformations and changes in the ways of interacting with the audience through linguistic and cognitive strategies.

Key words: advertising discourse, multimodal advertising text, cognitive evolution, language code, visual metaphor.

REFERENCES

Advertisement by FCB (2022). Argentina | Healthcare advertising, Guerilla marketing, Creative advertising campaign. URL: https://www.pinterest.com/pin/858076535273474197/.
Apple targets (2022). Android switchers in latest series of simple ads. Cult of Mac. URL: https://www.cultofmac.com/news/switch-to-iphone-ads.
Boiko O. V. (2021). Modern English advertisements of toothpaste: Rhetoric perspective. Studia Philologica, № 2 (17), pp. 15–20.
Don't buy this jacket (2022), black friday and the new york times. Patagonia. URL: https://eu.patagonia.com/dk/en/stories/dont-buy-this-jacket-black-fridayand-the-new-york-times/story-18615.html.
Farlex Dictionary of Idioms (2015). URL: https://idioms.thefreedictionary.com/brainfood. Retrieved March 24, 2025.
Foaming hand wash ads (2022), dispenser bottle with transparent bubbles and glitter bokeh background in 3d illustration | Minh họa 3d, Bokeh, Etsy. URL: https://pin.it/1jpEJbI.
Kolesnyk O. S. (2011). Mifolohichnyi prostir kriz pryzmu movy ta kultury [Mythological space through the prism of language and culture]: monohrafiia. Chernigiv : RVV ChNPU imeni T. H. Shevchenka [Editorial and Publishing Department of T. H. Shevchenko Chernihiv National Pedagogical University] [in Ukrainian].

Kolesnyk O. S. (2020). Systemni osnovy movnoho modeliuvannia [Systemic premises of lingual modeling]. Hermanska filolohiia. Naukovyi visnyk Chernivetskoho universytetu [Germanic Philology. Journal of Yuriy Fedkovych Chernivtsi National University], № 823, pp. 112–117 [in Ukrainian].
Kolesnyk O. S. (2024). Semantychne pole «KATASTROFA» u kartynakh alternatyvnykh svitiv: kvantytatyvnyi vymir [The semantic field ‘CATASTROPHE’ in the paintings of alternative worlds: quantitative dimension]. Studia Philologica, № 1 (22), pp. 96–116 [in Ukrainian].
LEGO (2022) brings fantastical moments to life in latest advertising campaigns | Lego print, Lego poster, Creative advertising. URL: https://pin.it/2nLmxQ1.
Make Hearts Fly (2022) | Tiffany engagement ring, Tiffany engagement, Jewelry rings engagement. 2022. URL: https://pin.it/2STnQlD.
Makiedonova O. D. (2017). Linhvostylistychna orhanizatsiia ta prahmatychne funktsionuvannia anhliiskomovnoho reklamnoho dyskursu [Linguostylistic Organization and Pragmatic Functioning of the English Advertising Discourse]. Zaporizhzhia : Zaporizkyi natsionalnyi universytet [Zaporizhzhia National University] [in Ukrainian].
Marketing Design (2022) – Everything about Marketing Graphic Design | Creatividad publicitaria, Nike publicidad, Publicidad inteligente. URL: https://pin.it/20onrxy.
Merriam-Webster (2022). America's Most Trusted Dictionary. URL: https://www.merriam-webster.com/dictionary (date of access: 25.01.2024).
Ohiienko I. S. (2012). Dyskurs ta pidkhody do yoho analizu: Pohliady na problemu suchasnykh anhlomovnykh doslidnykiv [Discourse and approaches to its analysis: Views on the problem of modern English-speaking researchers]. Naukovi zapysky. Seriia «Filolohichna» [Scientific notes. Series ‘Philological’], № 23, pp. 98–102 [in Ukrainian].
Paliienko A. M. (2013). Semiotychnyi analiz mediatekstu: teoretychni osnovy. Visnyk Chernihivskoho natsionalnoho pedahohichnoho universytetu. Seriia: Pedahohichni nauky [Bulletin of Chernihiv National Pedagogical University. Series: Pedagogical Sciences], № 111, pp. 225–228 [in Ukrainian].
Pure 🧠 Food 😋 l LEGO (2022) | Lego food, Lego, Ads creative. URL: https://pin.it/6KzAovZ.
Slovnyk ukrainskoi movy (2024). [Dictionary of the Ukrainian language]. Tlumachni slovnyky ukrainskoi movy [Tlumachni Dictionaries of the Ukrainian language]. URL: https://sum.in.ua.
Spalding (2022) | Sports advertising, Print advertising, Creative advertising. URL: https://pin.it/5MhfLRd.
Watch Jürgen Klopp's Hangry Moment in Snickers' Ad Campaign (2022). Digital Tripathi. URL: https://www.digitaltripathi.com/ad-library/snickers-ad-with-jurgen-klopp/.

pdfNatalia I. Boichuk
Lecturer at the Department of Philology and Translation,
Ivano-Frankivsk National Technical University of Oil and Gas,
Ivano-Frankivsk, Ukraine
e-mail: natalabojcuk119@gmail.com

DOI: https://doi.org/10.24195/2616-5317-2025-40.5

SUMMARY

The article is devoted to the study of the impact of artificial intelligence tools on English language learning in Ukrainian universities. In the context of the modern educational process, AI is becoming an important tool that changes traditional approaches to teaching, particularly in the field of foreign language learning. The paper analyzes the use of such tools as language models, automatic text checking systems (Grammarly, ProWritingAid), online translators (DeepL, Google Translate), and language learning platforms (Duolingo, Babbel). The article focuses on the opportunities provided by AI for developing student motivation, increasing their autonomy in learning, and developing language skills, which are important aspects in the context of university education. AI has been shown to have a positive impact on creating personalized learning environments that allow each student to work at their own pace and receive real-time feedback. AI systems can adapt to the needs of students, providing individualized recommendations to improve language skills, stimulate interest in language learning, and reduce the level of stress associated with traditional teaching methods. The article highlights numerous risks and problems that arise in the process of using AI in education. The issue of decreased independence and critical thinking of students is discussed, as they may rely on technology instead of developing their language skills. Particular attention is paid to ethical issues, in particular, the problems of privacy and security of personal data collected when using AI systems. The conclusions emphasize that for the effective use of AI in education, it is necessary to develop new pedagogical strategies that would consider both the benefits and potential risks of this technology. The importance of a critical attitude to the use of AI, adherence to the principles of academic integrity and the development of students' digital literacy to maximize the effect of the use of artificial intelligence in the educational process is emphasized.

Key words: artificial intelligence, English language learning, academic integrity, autonomous learning, ethics in education, technology in education. 

REFERENCES

Zhukevych I., Spirycheva O. (2024). Transformatsiia vyvchennia inozemnoi movy: shtuchnyi intelekt yak instrument rozvytku movlennievykh navychok studentiv [Transformation of foreign language learning: artificial intelligence as a tool for developing students' speaking skills]. International Science Journal of Education & Linguistics. Vol. 3, No 3, pp. 45–55 [in Ukrainian].
Zadorozhna O., Sulym V. (2023). Shtuchnyi intelekt yak odyn iz zasobiv vyvchennia inozemnoi movy [Artificial intelligence as a tool for learning a foreign language]. Hraal nauky. № 34, pp. 333–335 [in Ukrainian].
Zubenko O. (2023). Shtuchnyi intelekt i vyvchennia inozemnoi movy [Artificial intelligence and foreign language learning]. Zakarpatski filolohichni studii [Transcarpathian Philological Studies]. Vol. 27, chapt. 2, pp. 80–85 [in Ukrainian].
Leleka T. (2023). ChatGPT yak instrument vykladannia anhliskoi movy u vyshchii shkoli [ChatGPT as a tool for teaching English in higher education]. Naukovi zapysky. Seriia: Pedahohichni nauky [Scientific Notes. Series: Pedagogical Sciences]. Vyp. 211, pp. 168–172 [in Ukrainian].
Panasiuk T. (2023). Heimifikatsiia yak instrument pidvyshchennia motyvatsii do vyvchennia anhliiskoi movy [Gamification as a tool to increase motivation to learn English]. Naukovi zapysky Nizhynskoho universytetu. Seriia: Psykholoho-pedahohichni nauky [Scientific Notes of Nizhyn University. Series: Psychological and Pedagogical Sciences]. № 5, pp. 123–127 [in Ukrainian].

Romanyshyn I., Chukhno T., Fyisa N. (2023). Transformatsiia metodiv navchannia y vykladannia anhliiskoi movy u vyshchii shkoli: vykorystannia shtuchnoho intelektu, analiz vplyvu, perspektyvy [Transformation of English Language Learning and Teaching Methods in Higher Education: Use of Artificial Intelligence, Impact Analysis, and Prospects]. Akademichni vizii. Vol. 24. https://academy-vision.org/index.php/av/article/view/645/583 [in Ukrainian].
Savytska L., Kovalova K., Bezuhla I. (2024). Vplyv tekhnolohii shtuchnoho intelektu na yakist navchannia vymovy inozemnykh mov u zdobuvachiv vyshchoi osvity [The Impact of Artificial Intelligence Technologies on the Quality of Teaching Foreign Language Pronunciation to Higher Education Students]. Pedahohichna Akademiia: naukovi zapysky [Pedagogical Academy: Scientific Notes]. № 9, pp. 1–20 [in Ukrainian].

pdfEvelina V. Boeva
Candidate of Philology, Assosiate Professor at the Department
of Ukrainian and Foreign Literature
State Institution «South Ukrainian National Pedagogical University
named after K. D. Ushinsky»,
Odessa, Ukraine
e-mail: evelinaboeva4@gmail.com
ORCID ID: https://orcid.org/0000-0001-5966-0538

Iryna A. Zhaboryuk
Candidate of Philological Sciences, Associate Professor at the Department
of Germanic Philology and Methods of Teaching Foreign Languages
State Institution «South Ukrainian National Pedagogical University
Named after K. D. Ushynsky»,
Odessa, Ukraine
e-mail: irinazhaboruke@gmail.com
ORCID ID: https://orcid.org/0000-0002-9479-4029

DOI: https://doi.org/10.24195/2616-5317-2025-40.4

SUMMARY

The article highlights the semantic and stylistic features of modern oral advertising discourse based on authentic texts of television and radio advertising. The relevance of the research is associated with the insufficient study of advertising discourse as one of the types of institutional speech communication and the importance of understanding the lexical and syntactic organization of sound advertising. The presented research aims to identify the semantic and syntactic features of English-language advertising discourse, which is characterized by social rules and “ritualized” frameworks of functioning. It has been proved that the structural organization of the advertising text is focused on optimizing the speech impact of advertising on the consumer. Particular attention is paid to thematic and keyword elements that construct the advertising image and communicate the core message of the text. It has been determined that keywords in advertising discourse are means of objectification of concepts – multi-dimensional formations that have value. As a result of the study, it has been revealed that the frequent concepts in modern English-language advertising discourse are individuality, pleasure, comfort, benefit, common sense, and success. It has been found that such means of expressiveness as allusion, metaphor, comparison, parallelism, various types of repetition, onomatopoeia, concentration of imperative verb forms, and connotative adjectives are widely represented in the analyzed advertising texts. Attributive word combinations and syntactic structures involving enumeration also play a crucial role in shaping the syntagmatic pattern of advertising discourse. The study proves that using various linguistic and stylistic means in advertising discourse creates expressiveness, which acts as its main stylistic feature. Poetic advertising, which is widely represented in English-language television and radio discourse, puts forward its requirements both to the material and the subject of advertising. The research findings allow us to identify the main linguistic trends, which are a direct reflection of the maximally directed pragmatics of the advertising text.

Key words: advertising discourse, English-language television and radio advertising, keywords, semantic and syntactic features, poetic advertising, linguistic and stylistic devices.

REFERENCES

Kovalevska T. Yu. (2001). Komunikatyvni aspekty neirolinhvistychnoho prohramuvannia [Communicative aspects of neurolinguistic programming]. Odesa : Astroprint [in Ukrainian].
Kokhtev N. N. (1997). Reklama: iskusstvo slova. Rekomendatsyy dlia sostavytelei reklamnykh tekstov [Advertising: the art of the word. Recommendations for the compilers of advertising texts]. Moscow.
Sokolova I. V. (2000). Povtor yak zasib aktualizatsii informatyvnoi ta reklamnoi funktsii tekstu-anonsu [Repetition as a means of actualizing the informative and advertising functions of the text-announcement]. Humanitarian Bulletin. Series «Foreign Philology». Cherkasy. № 4, pp. 278–283 [in Ukrainian].
Geis M. L. (1982). The Language of Television Advertising. New York : Academic Press.
Goddard A. (2002). The Language of Advertising. London : Psychology Press.

pdfNatalia G. Arefieva
Doctor of Philological Sciences, Professor at the Chair of Social Sciences,
Odessa National Medical University;
Professor at the Chair of Applied Linguistics,
Odessa I. I. Mechnikov National University,
Odessa, Ukraine
e-mail: n.arefieva@onu.edu.ua
ORCID ID: https://orcid.org/0000-0002-4974-9157

DOI: https://doi.org/10.24195/2616-5317-2025-40.3

SUMMARY

The article examines some Slavic phraseological units denoting rain in the sun. Against the broad cultural background, the author defines the internal form of some phraseological units and describes the cultural symbolism of such lexical components, as a bear, a fox, a hair, a hedgehog etc. The research uses methods of structuralsemantic modeling and ethnolinguistic-cultural analysis.

Key words: Slavic phraseology, internal form, mythological background, cultural symbol, Slavic cultural tradition.

REFERENCES

Ankova-Nicheva K. (1993). Nov frazeologichen rechnik na b'lgarskiya ezik [New Phraseological Dictionary of Bulgarian Languge]. Sofiya : UI «Sv. Kliment Ohridski» [in Bulgarian].
Aref’eva N. G. (2020). Frazeologіchnii slovnik rosіiskikh govіrok Odeshchini [Phraseological Dictionary of Russian dialects of Odessa region]. Odesa : «Odeskii natsіonalnii unіversitet іmenі І. І. Mechnikova».
Aref’eva N. G. (2021). Frazeolohiia rosiiskykh pereselenskykh hovirok Pivdnia Ukrainy: linhvokulturolohichnyi ta leksykohrafichnyi aspekty [Phraseology of Russiam Migrant Dialects of the South of Ukraine: Linguocultural and Lexicographic aspects] : dys. … d-ra filol. nauk : 10.02.02. Dnipro [in Ukrainian].
Aref’eva N. G. (2015). Shlyub ta rodina u slov’yanskij frazeologichnij kartini svitu [Marriage and Family in Slavic Phraseological Picture of the world]. Slov’yanskij zbirnik [Slavonic Collection]. Odesa–Chernivci : Bukrek. Vol. 19, pp. 137–151.
Georgieva I. (1993). Bъlharska narodna mytolohyia [Bulgarian Folk Mythology]. Sofia : Nauka i izkustvo [in Bulgarian].
Kolev N. (2005). Kritichni situacii, svetogled i povedenie na blgarite [Critical situations anf folk ideology of the Bulgarians]. V. Trnovo : Faber [in Bulgarian].
Ukrayinska mova : enciklopediya (2004) / [redkol.: Rusanivskij V. M. (spivgolova), Taranenko O. O. (spivgolova), M. P. Zyablyuk ta in.]: 2-ge vid., vipr. i dop. [The Ukrainian Language : Encyclopedia]. Kiyiv : Vyd-vo «Ukrayinska enciklopediya» im. M. P. Bazhana [in Ukrainian].
Frazeologichen rechnik na bъlgarskiya yezik (1974–1975). [Phraseological Dictionary of Bulgarian Languge]. Sofia : BAN. T. 1–2 [in Bulgarian].
Russian Phraseology (2005). Historical and Etymological Dictionary / [Birikh A. K., Mokienko V. M. (ed.), Stepanova L. I.]. Edition 3. URL: https://b.eruditor.link/file/2207142/
Gura А. V. (2012). Marriage and Wedding in Slavic folk culture: Semantics and Symbolism. URL: https://www.academia.edu/30507271
Gura А. V. (1997). Animal Symbolism in Slavic folk tradition (Тraditional spiritual culture of the Slavs / Modern researches) URL: https://www.academia.edu/30507146/
Kovshova M. L. (2016). Linguocultural Method in Phraseology: Codes of Culture. Edition 3. URL: http://www.tnu.in.ua/study/books/entry-1418345.html.
Mokienko V. M., Nikitina T. G. (2007). Great Dictionary of Russian Sayings. URL: https://www.lesjeunesrussisants.fr/dictionnaires/documents/DICTIONNAIRE_RUSSE_DES_LOCUTIONS-MAKIENKO.pdf
Mokienko V. M., Nikitina T. G., Nikolayeva Ye. K. (2010). Great Dictionary of Russian Proverbs. URL: https://www.lesjeunesrussisants.fr/dictionnaires/documents/DICTIONNAIRE_RUSSE_DES_LOCUTIONS-MAKIENKO.pdf

Phraseological Dictionary of Russian Language (2007). Tikhonov A. N. (head of the team of authors). Edition 3. URL: https://www.twirpx.com/file/3008082/
Podyukov I. А. (1990). Folk Phraseology in the mirror of Folk Culture: textbook. URL: https://books.google.com.ua/books/about/%D0%9D%D0%B0%D1%80%D0%BE%D0%B4%D0%BD%D0%B0%D1%8F_%D1%84%D1%80%D0%B0%D0%B7%D0%B5%D0%BE%D0%BB%D0%BE%D0%B3%D0%B8% D1%8F.html?id=yFLH0AEACAAJ&redir_esc=y
Slavonic Antiquities (1999–2004). Ethnolinguistic dictionary: in 5 volumes / [(ed.) N. I. Тоlstoy]. Vol. 2–3. URL: http://flibusta.site/b/580410
Vinogradova L. N. (2016). Why rain in the sun is called blind rain?
Vinogradova L. N. Mythodological aspect of Slavic folk tradition / [Editor-in-Chief S. М. Толстаya], pp. 351–359. URL: https://www.academia.edu/35081367/

pdfMaryna V. Arapaki
PhD, Lecturer at the Department of Language Training
Odessa State University of Internal Affairs,
Odessa, Ukraine
email: amv22od@gmail.com
ORCID ID: https://orcid.org/0000-0001-9437-0421

DOI: https://doi.org/10.24195/2616-5317-2025-40.2

SUMMARY

Теорія мови, комунікативна компетенція, функціональний підхід до використання мови, дискурс-аналіз і соціолінгвістичні міркування в основному складають теоретичні засади комунікативного підходу до викладання мови. Серед основних принципів слід назвати фокус на комунікації, прагнення уникати постійного виправлення помилок та відведення граматиці належного місця. У статті представлено комплексний аналіз комунікативного підходу до викладання англійської мови з фокусом на інтерактивній і комунікативній компетенції. Проаналізовано пріоритетність змістовного спілкування, діяльність, орієнтовану на учня, використання мови в реальному житті, різні стратегії викладання англійської мови, такі як навчання на основі завдань та групові дискусії, з акцентом на їхній ефективності в покращенні навичок говоріння, аудіювання, читання та письма.

Key words:навчання, методи викладання, комунікація, лінгвістика, юридичні документи, викладання англійської мови, засвоєння мови.

REFERENCES

Baibakova O. O. (2019). On the problem of teaching professional foreign language communication to future physicists-researchers. Scientific Bulletin of UzhNU. Series: Pedagogy. Social work. Issue 26. Uzhhorod : UzhNU, pp. 17–20.
Hors’ka M. O. (2016). Features of professional training of police officers in modern conditions. Features of Police Training in the Context of Reforming the System of the Ministry of Internal Affairs of Ukraine. Collection of Materials of the First International Scientific and Practical Conference (Kharkiv, 20 May 2016. Ministry of Internal Affairs of Ukraine, Department of Patrol Service. 2016. Ministry of Internal Affairs of Ukraine, Patrol Department. Police of Ukraine, Kharkiv National University of Internal Affairs, Department of Specialised Physical Training). Kharkiv : KHN, pp. 116–120.
Nikolaieva Zh. V. (2017). Teaching foreign languages at universities in the context of the Common European Framework of Reference for Languages. Scientific works. Pedagogical sciences. No. 29, pp. 127–130.
Northcott J. (2021). Language education for lawyers. URL: https://www.academia.edu/1146523/Language_education_for_ law_professionals.
On approval of the Concept of Education Reform in the Ministry of Internal Affairs of Ukraine (2021). Order of the Ministry of Internal Affairs of Ukraine of 25 November 2021. No. 1252.
Pritha Roy Chowdhury (2021). How important is English for a career in law? URL: https://news.careers360.com/how-important-english-for-career-in-law.
Shramko H. (2020). On the Importance of English for Lawyers. URL: https://pravokator.club/news/pro-vazhlyvist-anglijskoyi-movy-dlya-yurystiv/

pdfAlexander I. Iliadi
Doctor of Philological Sciences, Full Professor at the Chair
of Translation, Theoretical and Applied Linguistics
State Institution «South Ukrainian National Pedagogical University
named after K. D. Ushynsky»,
Odessa, Ukraine
e-mail: alexandr.iliadi@gmail.com
ORCID ID: https://orcid.org/0000-0001-5078-8316

Ilona M. Derik
PhD in Philology, Associate Professor, Head of the Chair
of Translation, Theoretical and Applied Linguistics
State Institution «South Ukrainian National Pedagogical University
named after K. D. Ushynsky»,
Odessa, Ukraine
e-mail: ilonaderik@gmail.com
ORCID ID: https://orcid.org/0000-0002-8979-4745

Tetiana V. Stoianova
PhD in Philology, Lecturer at the Chair
of Translation, Theoretical and Applied Linguistics
State Institution «South Ukrainian National Pedagogical University
named after K. D. Ushynsky»,
Odessa, Ukraine
e-mail: t.v.stoianova@gmail.com
ORCID ID: https://orcid.org/0000-0002-0424-6783

DOI: https://doi.org/10.24195/2616-5317-2025-40.1

SUMMARY

The objective of this paper is to outline phraseological units in Chinese, English and the Slavonic languages apt to be employed as equivalents proper in the aspect of translation. The results of the study were obtained according to the procedure comprising the following stages. 1. The detection of phrasemes with close or identical cultural semantics. 2. The determination of the unity/similarity of the prototypical situation behind the multi-lingual phrasemes compared. 3. The comparison of the lexical composition of phrasemes for the coincidence of the semantics of the vocabularies forming them in all the languages under analysis during the literal interpretation of the phrasemes. 4. The determination of the similarity/identity of the syntactic construction of phrasemes in the languages compared. 5. The modeling of common building patterns for phraseological units with a certain cultural and ideological load relevant for the cultures represented by Chinese, English and the Slavonic languages.

Key words:literary translation, phraseme, structure, lexical semantics, prototypical situation, concept, discourse, native picture of the world.

REFERENCES

Ankova-Ničeva K. (1993). Nov frazeologičen rečnik na bъlgarskija ezik [New Phraseological Dictionary of the Bulgarian Language]. Sofia : St. Clement of Ohrid [in Bulgarian].
Ermola V. I. (2011). The Kashubian-Russian Phraseological Dictionary. WP.
Gilferding A. (1868). Starinnyj sbornik serbskikh poslovits [The Old Collection of Serbian Proverbs]. Saint Petersburg : Tipografija Majkova.
Kuskovskaya S. (1987). English Proverbs and Sayings. Minsk : Vysheishaya Shkola Publishers.
Ničeva K., Spasova-Mikhajlova S., Čolakova Kr. (1974–1975). Frazeologičen rečnik na bъlgarskija ezik [Phraseological Dictionary of the Bulgarian Language]. Т. 1–2. Sofia : BAN [in Bulgarian].
Nomys M. (1993). Ukrajinsʼki prykazky, pryslivja i take inše [Ukrainian Sayings, Proverbs and so on]. Kyiv : Lybidʼ [in Ukrainian].
Otašević Ð. (2007). Mali srpski frazeološki rečnik [Small Serbian Phraseological Dictionary]. Beograd : Alma [in Serbian].
Semenas A. L. (2005). 汉语词汇.
Užčenko V., Užčenko D. (2013). Frazeologičnyj slovnyk skhidnoslobožansʼkykh i stepovykh hovirok Donbasu [Phraseological Dictionary of Eastern Slobozhanshchina and Step Dialects of Donbas]. Lugansʼk : LNU imeni Tarasa Ševčenka [in Ukrainian].
Vyrhan I. O., Pylynsʼka M. M. (2000). Rosijsʼko-ukrajinsʼkyj slovnyk stalykh vyraziv [Russian-Ukrainian Dictionary of Set Phrases]. Kharkiv : Prapor [in Ukrainian].
YuFeng Niu (2018). Phraseological Units of the Chinese Language, Characterizing Events in Human Life and Activities. Research Results. Theoretical and Applied Linguistics. Vol. 4, № 4, pp. 81–89.
中国成语大辞典/ 王剑引。–上海：上海辞书出版社 (1994).