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Category: Issue #40

pdfNatalia V. Striuk
PhD in Philology, Associate Professor at the Department of English Philology
Vasyl’ Stus Donetsk National University,
Vinnytsia, Ukraine
e-mail: natalia.striuk@gmail.com
ORCID ID: https://orcid.org/0000-0002-5857-6120
Scopus Author ID: 57223123808

Yelyzaveta Kovalchuk
4th year Student at the Faculty of Foreign and Slavic Philology,
Vasyl’ Stus Donetsk National University,
Vinnytsia, Ukraine

DOI: https://doi.org/10.24195/2616-5317-2025-40.13

SUMMARY

The article examines the pragmatic features of communicative strategies of English inscriptions on clothing, a significant element of social communication. The study is based on the analysis of 300 text prints selected by continuous sampling from online clothing stores in 2025. The aim is to identify the types of strategies used in microtexts and establish their functional load. The descriptive method, continuous sampling method, pragmatic and discourse analysis, and a quantitative approach were used to establish the relationship between verbal and non-verbal aspects of communication. The theoretical justification is based on the concept of self-presentation, as well as the interpretation of fashion texts as cultural signs. Six main strategies are identified: self-presentation, persuasion, argumentation, ritualism, informational and conflict (within which the strategies of disagreement, discrediting and trolling are considered). Special attention is paid to their pragmatic function and methods of influencing the recipient. The results of the study demonstrate that the most common communicative strategies are self-presentation, persuasion and argumentation, which indicates the desire of clothing wearers to convey their individuality and shape social discourse. Conflict and ritual strategies are less pronounced, which confirms the tendency to integrate cultural traditions and social norms. The study reveals the socio-cultural significance of text prints, a multi-level pragmatic phenomenon that affects communicative processes and the social identification of the wearer. Also, it forms new opportunities for studying the interaction of text and the space of public communication.

Key words: inscription on clothing, communicative strategy, pragmatics.

REFERENCES

Artym K. (2013). Verbalization of communicative strategies and tactics in the speech genre of parliamentary debate (based on debates in the House of Commons on March 25, 2013). Materialy VI Mizhnarodnoi konferentsii molodykh vchenykh CSE-2013. Lviv : Vydavnytstvo Lvivskoi politekhniky, pp. 242–247.
Barthes R. (2006). The Language of Fashion. Oxford ; New York : Berg Publishers.
Batsevych F. S. (2009). Osnovy komunikatyvnoi linhvistyky [Fundamentals of communicative linguistics]. Kyiv : Akademiia [in Ukrainian].
Chiluwa I., Ajiboye E. (2016). Discursive pragmatics of T-shirt inscriptions: Constructing the self, context and social aspirations. Pragmatics and Society. Vol. 7, pp. 436–462.
Dolusova N. V. (2015). Strukturno-semantychni kharakterystyky anhlomovnykh napysiv na zhinochykh futbolkakh [Structural and semantic characteristics of English inscriptions on women's T-shirts]. I Vseukrainska naukovo-praktychna internet-konferentsiia z pytan metodyky vykladannia inozemnoi movy: “Doslidzhennia ta vprovadzhennia v nachalnyi protses suchasnykh modelei vykladannia inozemnoi movy za fakhom”, prysviachena 150-richchiu ONU imeni I. I. Mechnykova ta 55-richchiu fakultetu romano-hermanskoi filolohii: 17 kvitnia 2015 r.: Zb. materialiv konferentsii. Odessa, pp. 32–35 [in Ukrainian].
Goffman E. (1959). The Presentation of Self in Everyday Life. Knopf Doubleday Publishing Group.
Melko Kh. (2019). Nature of communicative strategies аnd tactics: linguistic approach. Vectors of the development of philological sciences at the modern stage. January, pp. 157–175.
Moshood Z., Olawale K. H.(2022). A Pragma-Stylistic Exploration of Selected Sign-out T-shirts’ Inscriptions. Issues in Language and Literary Studies. Vol. 8, № 1, pp. 70–91.
Smutchenko O. S. (2018). Osoblyvosti formuvannia subkultury studentiv movnykh vyshiv [Peculiarities of the formation of a subculture of language universities students]. Naukovyi visnyk Pivdennoukrainskoho natsionalnoho pedahohichnoho universytetu imeni K. D. Ushynskoho. №1 (120), pp. 125–130 [in Ukrainian].

Shvelidze L. D. (2021). Movni zasoby realizatsii komunikatyvnykh stratehii u dyskursi sotsialnykh merezh (na materiali ukrainskoi ta anhliiskoi mov) [Linguistic means of implementing communicative strategies in the discourse of social networks (based on Ukrainian and English languages)]. Dissertation: 10.02.17. Vinnytsia : DonNU imeni Vasylia Stusa [in Ukrainian].
Striuk N. (2021). Semantic classification of metaphors in Ukrainian and English inscriptions on clothing. Ezikov Svyat (Orbis Linguarum). Vol.19 (1), pp. 23–33.
Striuk N. (2022). Ukrainian and English Metaphorical Inscriptions on Clothing; How Eloquent Can They Be? Zbornik Matice srpske za slavistiku. Vol., № 101, pp. 143–159.
Striuk N. V. (2023). Napysy na odiazi v anhlomovnii ta ukrainomovnii linhvokulturakh: osoblyvosti struktury ta semantyky [Inscriptions on clothing in English and Ukrainian linguo-cultures: structure and semantics]: Dissertation PhD: 035 «Philology». Vinnytsia : DonNU imeni Vasylia Stusa [in Ukrainian].

pdfYaroslav M. Shetelya
Graduate student of the
State Institution «South Ukrainian National
Pedagogical University named after K. D. Ushinsky»,
Odessa, Ukraine
e-mail: noritsu16@ukr.net
ORCID ID: https://orcid.org/0000-0002-4974-9157

DOI: https://doi.org/10.24195/2616-5317-2025-40.12

SUMMARY

The proposed article is written in the direction set by the research of the authors who were interested in the problems of German-Ukrainian interlingual contacts in Transcarpathia. The aim of the paper is to single out the possible aspects of the study of German (Austrian) lexical units, used in Ukrainian speech of Transcarpathia. The tasks of the study are: 1) to find out state of the scientific investigation of German lexical borrowings in the speech of Transcarpathian Ukrainians; 2) to outline the situations of interlingual interaction, which makes it possible the lexical infiltration of Germanisms in the local Ukrainian vocabulary; 3) to consider lexico-semantic system organization of German borrowings in the local speech; 4) to consider the results of phonetic assimilation of Germanisms in the local speech; 5) to define the stylistic functions of Germanisms in the local colloquial speech. The object of the study is the sum of lexemes of German origin (borrowed directly or indirectly) in the speech use of Transcarpathian Ukrainians.

Key words: German-Ukrainian interlanguage contacts, dialect, areal, lexical borrowings, Transcarpathia.

REFERENCES

Akulenko V. V. (1997). Nimetsʼkyj vplyv na rozvytok ukrajinsʼkoji movy: problemy metodologiji [German Influence on the Development of the Ukrainian Language]. Мовознавство [Linguistics]. № 1, pp. 12–19.
Hvozdyak O. M. (1998). Zapozychennʼa leksyky nimetsʼkoho pokhodzhennʼa v ukrayinsʼkiy hovirtsi Uzhhorodshchyny [Borrowing of Vocabulary of German Origin in the Ukrainian Dialect of Uzhhorod Region]. Naukovyi visnyk Uzhhorodsʼkogo universytetu. Seriya “Romano-hermansʼka filolohiya” [Scientific Bulletin of Uzhhorod University. Seria “Romano-Germanic Philology”]. Vol. 4, pp. 7–11.
Hvozdyak O. M. (2001). Shlakhy zasvojennʼa nimetsʼkoji pobutovoji leksyky v ukrajinsʼkykh govirkakh Zakarpattʼa [Ways of Assimilation of German Vocabulary in Ukrainian Dialects of Transcarpathian]. Gumanitarnyj visnyk. Serija: Inozemna filologija [Humanitarian Bulletin: Series: Foreign Philology]. Cherkasy : ČITI. Vol. V, pp. 105–108.
Hvozdyak O. M. (2009). Interferentsija pobutovoji leksyky v ukrajinsʼkonimetsʼko-ugorsʼkykh mizhgovirkovykh kontaktakh (Mukachivshchyna)
[Interference of the Everyday Vocabulary in Ukrainian-German-Hungarian Interdialectal Contacts]. Suchasni problemy movoznavstva ta literaturoznavstva [Contemporary Issues of Linguistics and Literary Studies]. Vol. 13, pp. 42–44.
Dmitrenko O. V., Polunina Yu. I. (2020). Nimetsʼki leksychni zapozychennʼa v ukrajinsʼkomu rozmovnomu dyskursi [German Lexical Borrowings in the Ukrainian Conversational Discourse]. Kaleidoskop mov [Kaleidoscope of Languages]. № 2 (191), pp. 63–67.
Klimchuk G. P. (2014). Zapozychennʼa jak dzherelo formuvannʼa leksychnoji bazy publitsystyky M. Grushevsʼkogo [Borrowings as a Source of Formation of Lexical Database of M. Grushevskyʼs Journalism]. Filologichni studiji: Naukovyj visnyk Kryvorizʼkogo derzhavnogo pedagogichnogo universytetu [Philological Sciences]. Vol. 11, pp. 201–210.
Kobylʼansʼkyj B. V. (1976). Do vyvchennʼa germanizmiv i polonizmiv v ukrajinsʼkij movi [On the Study of Germanisms and Polonisms in the Ukrainian Language]. Movoznavstvo [Linguistics]. № 6, pp. 31–35.
Kostʼuk D. V. (1971). Germanizmy v dialektnij leksytsi ukrajinsʼkoji movy [Germanisms in the Dialectal Vocabulary of the Ukrainian Language]. Inozemna filologija [Foreign Philology]. Vol. 23, pp. 65–68.
Kochergan M. P. (1997). Nimetsʼki leksychni zapozychennʼa v pivdennozakhidnykh-govorakh ukrajinsʼkoji movy [German Loan Words in Southwest Dialects of the Ukrainian Language]. Movoznavstvo [Linguistics]. № 1, pp. 19–24.
Lopushansʼkyi V. M., Pytz T. B. (2011). Nimetsʼkomovni leksychni zapozychennia u pivdenno-zakhidnykh hovirakh Ukrayiny [German-Language Lexical Borrowings in the South-Western Dialects of Ukraine]. Drohobych : Posvit, 124 p.
Muromtseva O. G., Skachkova V. V. (2004). Ukrajinsʼko-nimetsʼki movni kontakty [Ukrainian-German Language Contacts]. Ukrajinsʼka mova: entsyklopedija [The Ukrainian Language: Encyclopedia]. Kyiv : Ukrajinsʼka entsyklopedija im. M. P. Bazhana, pp. 682–683.
Nechayeva N. (2014). Zapozychennia z nimetsʼkoyi movy v bukovynsʼkykh hovirkakh [Borrowings from the German Language in Bukovyna Dialects]. Scientific Bulletin of Lesya Ukrainka East European National University: Philological Sciences. Linguistics. No. 2, pp. 98–102.
Pyskach O. (2008). Arkhajizatsija leksyky v suchasnij zakarpatsʼkij govirtsi [Archaization of Vocabulary in the Contemporary Transcarpathian Dialect]. Suchasni problemy movoznavstva ta literaturoznavstva [Contemporary Issues of Linguistics and Literary Studies]. Vol. 11, pp. 165–168.
Pyts T. B. (2013). Do istoriji doslidzhennʼa nimetsʼkykh zapozychenykh sliv v ukrajinsʼkij movi [On the History of the study of German Loan Words in The Ukrainian Language]. Ukrajinsʼka mova [The Ukrainian Language]. № 2, pp. 84–99.
Pyts T. B. (2008). Skhidnomimetsʼki nazvy remisnykiv ta jikhnʼe poshyrennʼa u polʼsʼkij, bilorusʼkij i ukrajinsʼkij movakh XIV–XVII st. [The East German names of Craftsman and Their Spread in the Polish, Belarusian and Ukrainian Languages of XIV–XVII centuries]. Lviv.
Simovych B. (2005). Deshcho pro nashu kupetsʼku movu [Something about our Merchant Language]. Pratsi u dvokh tomakh [Works in Two Tomes]. Tome 1: Movoznavstvo [Linguistics]. Chernivtsi : Knygy – ХХІ, pp. 279–282.
Tkach L. O. (2000). Nimetsʼki zapozychennʼa v ukrajinsʼkij literaturnij movi Bukovyny kintsʼa ХІХ – pochatku ХХ st. [German Borrowings in the Ukrainian Literary Language of Bukovina of the Final of XIX – early XX centuries]. Naukovyj visnyk Chernivetsʼkogo universytetu [Scientific Bulletin of Chernivtsi University]. Vol. 84: Germansʼka filologija [German Philology]. Chernivtsi : Ruta, pp. 84–95.
Sharovolʼsʼkyj I. (1926–1927). Nimetsʼki zapozycheni slova v ukrajinsʼkij movi [German Loan Words in the Ukrainian Language]. Zapysky Kyivsʼkogo instytutu narodnoji osvity [Scientific Notes of Kyev Institute of Popular Education]. Kyiv. Ch. 1–2.
Sheludʼko D. (1931). Nimetsʼki elementy v ukrajinsʼkij movi [German Units in the Ukrainian Language]. Zbirnyk Komisiji dlʼa doslidzhennʼa istoriji ukrajinsʼkoji movy [Collection Works of Commission for Study of the History of the Ukrainian Language]. Kyiv : VUAN. Т. І, pp. 1–60.
Shetelya Ya. M. (2024). Nimetsʼki zapozychennʼa v Ukrajinsʼkomu dialektnomu movlenni zakarpatsʼkogo arealu [German Borrowings in Ukrainian Dialectal Speech of Transcarpathia Area]. Naukovyi visnyk PNPU imeni K. D. Ushinskogo: Lingvistychni nauky [Scientific Bulletin of PNPU named after K. D. Ushinsky: Linguistic Sciences]. № 39, pp. 157–167.

pdfNatalia V. Romanova
Doctor of Philological Sciences, Associate Professor,
Professor at the German ad Romance Philology Chair
Kherson State University,
Ivano-Frankivs'k, Ukraine
e-mail: NRomanova@ksu.ks.ua
ORCID ID: https://orcid.org/0000-0002-7444-3811

DOI: https://doi.org/10.24195/2616-5317-2025-40.11

SUMMARY

The abstracted scientific research is devoted to a comparative analysis of the semantics of coloratives in Swiss linguistic culture of the first half of the 20th century. The relevance of the study is determined by the lacunae of special works on the proposed issues. The illustrative base is topical original everyday stories digitized within the framework of the Gutenberg project. An experimental card index of 76 language units has been compiled. Two types of colors and their shades are conditionally distinguished: “universal” and “special.” “Universal” colors and their shades are found in both analyzed works, “special” ones in one or the other work. The list of “universal” colors is blue, red, black, “universal” shades of colors are light, blond, pale, dark. A matrix of colorants and their classification according to pragmatic criteria is proposed. It is established that Lisa Wenger's “special” colors are identical to yellow, “special” shades of colors are sunny, golden, bloody, dark red. Ernst Zahn prefers white, reddish, reddish, terracotta, blushing, green, brown, velvety brown, chestnut, tan, multi-colored, gray, steel, purple colors and shades. The semantics of coloratives is polysemic, varying from neutral through positive, negative, combined to indefinite, informing about a person's life experience, their values, appearance, emotional sphere, behavior, etc. according to the formulas “here and now”, “there and then”, “ur own – alien”, “European – non-European”. The linguistic features of coloratives are determined, parallelism and asymmetry of the phenomenon are delimited, and the idea of the semantic possibilities of coloratives in human speech activity in general and creative personality in particular is confirmed.

Key words: color, shade of color, colorative, semantics, narrative, semantics of colorative.

REFERENCES

Bernenko A. F. (2016). Proekt “Psykholohichni osoblyvosti spryiniattia riznykh kol'oriv liudynoiu” [Project “Psychological features of human perception of different colors”]. URL: https://wiki.cusu.edu.ua/index.php/%D0%9F%D1%80%D0%BE%D0%B5%D0%BA%D1%82_%22%D0%9F%D1%81%D0%B8%D1%85%D0%BE%D0%BB%D0%BE%D0%B3%D1%96%D1%87%D0%BD%D1%96_%D0%BE%D1%81%D0%BE%D0%B1%D0%BB%D0%B8%D0%B2%D0%BE%D1%81%D1%82%D1%96_%D1%81%D0%BF%D1%80%D0%B8%D0%B9%D0%BD%D1%8F%D1%82%D1%82%D1%8F_%D1%80%D1%96%
D0%B7%D0%BD%D0%B8%D1%85_%D0%BA%D0%BE%D0%BB%D1%8C%D0%BE%D1%80%D1%96%D0%B2_%D0%BB%D1%8E%D0%B4%D0%B8%D0%BD%D0%BE%D1%8E%22,_%D0%91%D0%B5%D1%80%D0%BD%D0%B5%D0%BD%D0%BA%D0%BE_%D0%90.%D0%A4.,%D0%9F%D0%93%D0%A4,11_%D0%B3%D1%80%D1%83%D0%BF%D0%B0 [in Ukrainian].
Bloh (2025). Yak stvoriuiut'sia kol'ory I chomu my ikh bachymo? Kol'orovi modeli ta metody ikh opysu [How are colors created and why do we see them? Color models and methods for describing them]. URL: https://www.products.pcc.eu/u k / b l o g / % D 1 % 8 F % D 0 % B A - % D 1 % 8 1 % D 1 % 8 2 % D 0 % B 2 % D 0 % B E %D1%80%D1%8E%D1%8E%D1%82%D1%8C%D1%81%D1%8F-%D0%B A % D 0 % B E % D 0 % B B % D 1 % 8 C % D 0 % B E % D 1 % 8 0 % D 0 % B 8 - % D 1 %9 6 - % D 1 % 8 7 % D 0 % B E % D 0 % B C % D 1 % 8 3 - % D 0 % B C % D 0 %B8-%D1%97%D1%85-%D0%B1%D0%B0%D1%87/ [in Ukrainian].
Veretil'nyk T. I. and others (comp.) (2020). Snovy teorii kol'oru [Basics of color theory]. Cherkasy: CHDTU. 130 p. [in Ukrainian].
Ellvud M. (2024). Chomu v nas e uliubleni kol'ory I chomu vash – z velykoiu imovirnisstiu bude blakytnyi [Why we have favorite colors and why yours will most likely be blue]. ВВС. News Ukraine. URL: https://www.bbc.com/ukrainian/articles/c8v2dj196nmo [in Ukrainian].
Zymovets' H. (2019). Rol' kol'oronazv u formuvanni ukrains'koho erhonimikony [The role of color names in the formation of the Ukrainian ergonomic icon]. Visnyk L'vivs'koho universytetu. Seriia filolihichna [Bulletin of Lviv University. Philological Series]. Issue 71. Part II, pp. 363–372 [in Ukrainian].
Krupa M. (2005). Linhvistychnyi analiz khudozhn'oho tekstu [Linguistic analysis of a literary text]. Ternopil' : Pidruchnyky i posibnyky [in Ukrainian].
Lishtaba T. V., Oharienko T. A. (2022). Osoblyvosti funktsionuvannia prykmetnykiv u poeziiakh V. Symonenka [Features of the functioning of adjectives in the poems of V. Simonenko]. Vcheni zapysky TNU imeni V. I. Vernads'kohoi. Seriia: Filolohiia. Zhurnalistyka [Scholarly notes of the V. I. Vernadsky TNU. Series: Philology. Journalism]. № 6, Vol. 33 (72), Part 1, pp. 52–57 [in Ukrainian].
Polishchuk O. (2008). Indyvidual'no-avtors'ki prykmetnyky u poetychnomu leksykoni XX stolittia [Individual-author composite adjectives in the poetic lexicon of the 20th century]. Naukovi zapysky Natsional'noho universytetu “Ostroz'ka akademiia”. Seriia: Fillolohichna [Scientific notes of the National University “Ostroh Academy”. Series: Philological]. Issue 10, pp. 109–115 [in Ukrainian].
Serhunina T., Narol's'kyi V. (2014). Leksyko-semantychna hrupa prykmetnykiv kol'oropoznachen' u povisti Yuliana Opil's'koho “Zolotyi lev” [Lexico-semantic group of color-adjectives in the story of Julian Opilskyi the “Gold lion”]. Studia methodologica. № 39, pp. 198–202 [in Ukrainian].
Wenger L. (2025). Die Frau des Sohnes. URL: https://www.projekt-gutenberg.org/antholog/letreife/chap004.html [in German].
Zahn E. Simon. URL: https://www.projekt-gutenberg.org/antholog/letreife/chap005.html [in German].

pdfKateryna M. Pylypiuk
Candidate of Philology, Assistant Professor
at the Department of «Philology»
Odessa National Maritime University,
Odessa, Ukraine
e-mail: ka.pylypyk@gmail.com
ORCID ID: https://orcid.org/0000-0003-0883-351X

DOI: https://doi.org/10.24195/2616-5317-2025-40.10

SUMMARY

The article substantiates the relevance of the problem of the study devoted to the coverage of the issues of phraseology and standardization of speech, in particular the description of structural, semantic and functional characteristics of phraseological units used in the Englishlanguage technical communication. The main types of phraseological constructions, including clichés, metaphorical units and established phrases, as well as methods of their rendering in technical discourse, are characterized. The object of the research is defined as phraseological units in the aspect of their functioning in English scientific and technical texts, while the subject is termed as strategies, tactics and operations of rendering the English phraseological units under investigation into Ukrainian. The scientific novelty lies in a comprehensive study of phraseological units regarding their functional load, frequency of use and translation difficulties. The study emphasizes the importance of the correct use of established expressions to achieve accuracy and effectiveness of professional communication. Technical texts are characterized by a high level of standardization, which leads to the widespread use of phraseological units such as "verbal pattern". The use of such constructions facilitates the translation, but requires the translator to pay attention to the context, stylistic norms and functional equivalence. The main task of a translator of technical literature is to maintain terminological accuracy and a formal-neutral style.

Key words: phraseological units, technical text, terminology, translation, standardization, language norm, translation approaches, professional communication.

REFERENCES

Ang L. H. (2019). A Corpus Analysis of Phraseological Sequences in Academic Writing. The European Proceedings of Social & Behavioural Sciences, pp. 413–418. URL: https://doi.org/10.15405/epsbs.2019.09.46.
Chintalapalli V., Ali Baig M. M. (2016). ‘Speakers are free, but only within constraints’: A Corpus-based Study of Academic Phraseologisms in Science and Technology. 180. URL: https://mjals.org/attach/4.‘Speakersarefree,b_65b396.pdf.
Kayumova A. (2024). Complex modifications of phraseological units and the ways of their translation. URL: https://www.academia.edu/68040881/Complex_modifications_of_phraseological_units_and_the_ways_of_their_translation.
Maksymova A. (2023). Phraseologisms Of American English In The World’s Language Space. Scientific Journal of Polonia University. 61(6), pp. 76–81. URL: https://doi.org/10.23856/6109.
Shamsiddinovna A. N. (2023). Consistent Patterns of Semantic Variation of English Phraseologisms in Context. International Journal Of Advanced Research. 8(5), pp. 940–945. URL: https://doi.org/10.21474/IJAR01/11002.
Stezhko Y. (2022). Phraseological units in English for special purposes and general English: comparative analysis. Advanced Linguistics. № 9, pp. 23–28. URL: https://doi.org/10.20535/2617-5339.2022.9.252730.
Zaitseva D., Ryabchuk I. (2020). Phraseological Units in English Scientific and Technical Texts on the Exploitation of Sea Transport. Sea Transport. № 2(30), pp. 71–78. URL: https://doi.org/10.33298/2226-8553/2020.2.30.08.

pdfAlexander V. Ivanenko
PhD in Philology, Research Associate
at the Department of History of Ukrainian Language and Onomastics
Institute of Ukrainian Language
of the National Academy of Sciences of Ukraine,
Kyiv, Ukraine
e-mail: skifetym@gmail.com
ORCID ID: https://orcid.org/0000-0001-6553-4909

DOI: https://doi.org/10.24195/2616-5317-2025-40.9

SUMMARY

The article examines the origin and semantic and typological connections of three names of one of the ancient settlements of the Tauride Peninsula – Fun(n)a, Demerdzhi, Luchistoye (the current name of the village). The historical and cultural realities against which the oikonyms emerged and functioned are also briefly described. Based on the analysis of one of the Crimean legends, the semantic spectrum of the Greek Latinism φοῦρνος, which was used in the Crimea, is expanded.

Key words: etymology, reconstruction, prototype, oikonym, oronym.

REFERENCES

Balg G. H. (1887–1889). A comparative glossary of the Gothic language. With special reference to English and German. Wisconsin ; N. Y. ; London, England ; Halle, Germany : Max Niemeyer.
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IMS Krym (1974). Istoriya mist i sil Ukrainskoi RSR. Krymska oblast [History of Cities and Villages of the Ukrainian SSR. Crimean Region]. Кyiv : URE AN URSR [in Ukrainian].
Lashkov F. (1897). Sbornik dokumentov po istorii krymsko-tatarskogo zemlevladeniya (Okonchanie) [Collection of documents on the history of Crimean Tatar land ownership (Ending)]. ITUAK. № 26, pp. 24–154.
Lehmann W. P. (1986). A Gothic Etymological Dictionary. Leiden : Brill.
Liddel H. G., Scott R. (1996). A Greek-English Lexicon compiled by Henry George Liddel and Robert Scott, revised and augmented throughout by Sir Henry Stuart Jones with the assistance of Roderick McKenzie and with the cooperation of many scholars. With a revised Supplement. Oxford : The Clarendon Press.
Monier Williams M. (1899). A Sanskrit-English dictionary: Etymologically and philologically arranged with special reference to Cognate Indo-European languages. Oxford : The Clarendon Press. (2008 revision).
Orel V. (2003). A Handbook of Germanic Etymology. Leiden ; Boston : Brill.
Uhlenbeck C. C. (1900). Kurzgefasstes etymologisches Wörterbuch der gotischen Sprache. Zweite verbesserte Auflage. Amsterdam : Johannes Müller.

pdfNataliia Yu. Ishchuk
PhD in Education, Associate Professor,
Associate Professor at the Department of Foreign Languages for Specific Purposes
Vasyl’ Stus Donetsk National University,
Vinnytsia, Ukraine
e-mail: ischuk.n@donnu.edu.ua
ORCID ID http://orcid.org/0000-0002-4726-9432

DOI: https://doi.org/10.24195/2616-5317-2025-40.8

SUMMARY

In modern linguistics, machine translation (MT) occupies an important and increasingly prominent place, as the development of computer technology and artificial intelligence has significantly changed approaches to processing linguistic information. Due to modern MT systems, translating texts between languages has become more accurate, stylistically balanced, and contextually adequate, which was previously unattainable for traditional rules and dictionary methods. The study aims to identify the strengths and weaknesses of modern machine translation from a philological point of view, in particular in the aspects of preserving meaning, cultural context, stylistic accuracy, and to determine the role of the translator in the technological era of linguistic communication. Machine translation is the process of automatically converting texts or speech fragments from one language to another using computer programs or systems that use natural language processing algorithms. The study highlights philological challenges in machine translation: ensuring the accuracy and semantic adequacy of translation, the problem of context and ambiguity, as well as stylistics, genre features, and emotional coloring. Cultural aspects of MT remain one of the most difficult challenges for modern language technologies, because the transmission of realities, idioms, and national-cultural elements requires not only linguistic accuracy but also deep cultural understanding. Typical mistakes associated with incorrect translation of culturally specific terms and expressions in MT are lexical ambiguity, incorrect transmission of grammatical structures, in particular syntactic relations between words; loss or addition of information, stylistic flatness of translations. However, MT also has positive aspects – the speed of processing requests, the availability of a wide range of languages, and cost-effectiveness. Thanks to the use of MT tools, translators can generate the text faster and transform it. Philological expertise should become a key element in ensuring the quality of translation. The prospect of further research is to study new tools for post-editing machine translation.

Key words: machine translation, accuracy, context, culture, philology, TranslateGoogle, DeepL, ChatGPT.

REFERENCES

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Junczys-Dowmunt M., Grundkiewicz R., Dwojak T., Hoang H., Heafield K., Neckermann, T., Seide F., Germann U., Aji A. F., Bogoychev N., Martins A. F. T., Birch A. (2018). Marian: Fast Neural Machine Translation in C++. Computer Science. URL: https://arxiv.org/abs/1804.00344.
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Vaswani A., Bengio S., Brevdo E., Chollet F., Gomez A. N., Gouws S., Jones L., Kaiser Ł., Kalchbrenner N., Parmar N., Sepassi R., Shazeer N., Uszkoreit J. (2018) Tensor2Tensor for Neural Machine Translation. Computer Science. URL: https://arxiv.org/abs/1803.07416.
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pdfTetiana Hromko
Doctor of Philology, Associate Professor,
Professor at the Department of English Philology and Translation,
Ukrainian-German Educational and Scientific Institute,
National University «Odessa Polytechnic»,
Odessa, Ukraine
e-mail: hromkot@gmail.com
ORCID ID: https://orcid.org/0000-0002-4661-4302
Scopus ID: 59660485900

Yevheniia Hromko
Master’s Degree Student,
The 1st Medical Faculty, Kharkiv National Medical University
Bachelor’s Degree Student, Institute
of Distance and Correspondence Education
National University «Odessa Polytechnic»,
Odessa, Ukraine
e-mail: yevheniiahromko@gmail.com
ORCID: https://orcid.org/0009-0004-2454-4608
Scopus ID: 58808639600

DOI: https://doi.org/10.24195/2616-5317-2025-40.7

SUMMARY

This article presents a comprehensive analysis of the role of the Latin language in the system of professional medical education across continental Europe and in English-speaking countries. Based on a comparative approach, the study explores the historical origins of Latin as the academic language of medicine, its normative and legal foundations in university statutes and European legislative acts, as well as current educational strategies that ensure its preservation and adaptation to new educational realities. Particular attention is paid to the continuing significance of Latin in shaping the terminological, cognitive, and cultural competencies of future medical professionals and specialized translators, despite its displacement from direct clinical communication. The article compares approaches to teaching Latin in the universities of Germany, Poland, Italy, and France – where Latin remains a part of core curricula – with those of English-speaking countries (such as the United Kingdom and the United States), where its role is reduced to a terminological component. For the first time in Ukrainian academic discourse, the international experience of certifying Latin instructors for medical institutions is synthesized, especially within the context of digital and distance education. The study describes innovative teaching methods (modular structuring, gamification, case-based learning) that combine traditional philological foundations with the practical needs of modern medical terminology. It is argued that Latin serves as a vital tool for interdisciplinary and intercultural professional development, and that its preservation as a subject of instruction contributes to the harmonization of educational standards within the European Higher Education Area.

Key words: Latin language, medical education, terminological competence, interdisciplinary approach, European educational models, translator training, digitalization of education.

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Hromko Ye. A. (2022). Nazvy profesii likariv u terapevtychnii leksytsi [Job Titles of the Doctors in the Lecture on Therapeutics]. Festival molodizhnoi nauky «Medytsyna tretoho tysiacholittia» [Festival of youth science «Medicine of the Third Millennium»], pp. 450–451 [in Ukrainian].
Hromko T. V. (2024). Latyna yak instrument dlia rozvytku linhvistychnoho myslennia: suchasna metodyka vykladannia [Latin as a Tool for Development of Linguistic Thinking: the Modern Methods of Teaching]. Naukovyi visnyk Drohobytskoho derzhavnoho pedahohichnoho universytetu imeni Ivana Franka. Seriia: Filolohichni nauky (movoznavstvo) [Bulletin of DDPU named after Ivan Franko], No. 22, pp. 16–23.
Hromko T. V., Mitina O. M. (2024). Latynska mova – kluch do vyvchennia yevropeiskykh mov i kultur [Latin is a Key to Studying European Languages and Cultures]. Naukova diialnist yak shliakh formuvannia profesiinykh kompetentnostei maibutnoho fakhivtsia [Scientific Activity as a Way of Forming Frofessional Competences of a Future Specialist]. Sumy, pp. 17–19 [in Ukrainian].
Ministry of Education and Science of Ukraine (2023). Pro zatverdzhennia zmin do standartu vyshchoi osvity za spetsialnistiu 222 «Medytsyna» dla druhoho (mahisterskoho) rivnia vyshchoi osvity: nakaz vid 29 hrud. 2023 r. No. 1583. Kyiv. URL: https://mon.gov.ua/ua/npa/pro-vnesennya-zmin-do-standartu-vishoyiosviti-za-specialnistyu-222-medicina-magistr (Accessed: 25.04.2025) [in Ukrainian].
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pdfOlha V. Boiko
PhD student
Borys Grinchenko Kyiv Metropolitan University,
Kyiv, Ukraine
e-mail: o.boiko.asp@kubg.edu.ua
ORCID ID: https://orcid.org/0000-0002-6830-6634

DOI: https://doi.org/10.24195/2616-5317-2025-40.6

SUMMARY

The article is devoted to the analysis of the influence of the cognitive evolution of human consciousness on consumer goods advertising texts appeals. This article explores the levels of development of human consciousness and their reflection in modern multimodal consumer goods texts. The aim of the article is to explore advertising discourse as a cognitive activity in English-language advertising discourse, as well as to outline the main cognitive techniques and linguistic means in the formation of English-language advertising messages. The main focus is on how cognitive evolution affects advertising strategies. The article analyses seven key stages: functional communication, emotional involvement, rational persuasion, social relations, creativity, axiological and ideological influences. Each stage is illustrated by real-life advertising campaigns that demonstrate how brands align their messages with the minds of consumers. The research shows that effective advertising uses cognitive and emotional triggers to increase persuasion, brand loyalty and consumer engagement. The main objectives are to review the work of Ukrainian and foreign researchers on the issue, to identify and describe the levels of cognitive evolution and linguistic means of English-language advertising texts, and to trace the reflection of these levels in interaction with the audience and the reproduction of cultural concepts through advertising communication. This article is largely based on O. Kolesnyk's table of evolutionary typology of human consciousness development. The article shows how advertisers use the language code and other elements of multimodal texts to create persuasive campaigns that have cultural resonance and correspond to different levels of human consciousness. The relevance of the study is to understand how advertising expands our understanding of communication processes, as well as how modern multimodal advertising texts contribute to effective and ethical advertising communication in the context of global transformations and changes in the ways of interacting with the audience through linguistic and cognitive strategies.

Key words: advertising discourse, multimodal advertising text, cognitive evolution, language code, visual metaphor.

REFERENCES

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Boiko O. V. (2021). Modern English advertisements of toothpaste: Rhetoric perspective. Studia Philologica, № 2 (17), pp. 15–20.
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Kolesnyk O. S. (2011). Mifolohichnyi prostir kriz pryzmu movy ta kultury [Mythological space through the prism of language and culture]: monohrafiia. Chernigiv : RVV ChNPU imeni T. H. Shevchenka [Editorial and Publishing Department of T. H. Shevchenko Chernihiv National Pedagogical University] [in Ukrainian].

Kolesnyk O. S. (2020). Systemni osnovy movnoho modeliuvannia [Systemic premises of lingual modeling]. Hermanska filolohiia. Naukovyi visnyk Chernivetskoho universytetu [Germanic Philology. Journal of Yuriy Fedkovych Chernivtsi National University], № 823, pp. 112–117 [in Ukrainian].
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pdfNatalia I. Boichuk
Lecturer at the Department of Philology and Translation,
Ivano-Frankivsk National Technical University of Oil and Gas,
Ivano-Frankivsk, Ukraine
e-mail: natalabojcuk119@gmail.com

DOI: https://doi.org/10.24195/2616-5317-2025-40.5

SUMMARY

The article is devoted to the study of the impact of artificial intelligence tools on English language learning in Ukrainian universities. In the context of the modern educational process, AI is becoming an important tool that changes traditional approaches to teaching, particularly in the field of foreign language learning. The paper analyzes the use of such tools as language models, automatic text checking systems (Grammarly, ProWritingAid), online translators (DeepL, Google Translate), and language learning platforms (Duolingo, Babbel). The article focuses on the opportunities provided by AI for developing student motivation, increasing their autonomy in learning, and developing language skills, which are important aspects in the context of university education. AI has been shown to have a positive impact on creating personalized learning environments that allow each student to work at their own pace and receive real-time feedback. AI systems can adapt to the needs of students, providing individualized recommendations to improve language skills, stimulate interest in language learning, and reduce the level of stress associated with traditional teaching methods. The article highlights numerous risks and problems that arise in the process of using AI in education. The issue of decreased independence and critical thinking of students is discussed, as they may rely on technology instead of developing their language skills. Particular attention is paid to ethical issues, in particular, the problems of privacy and security of personal data collected when using AI systems. The conclusions emphasize that for the effective use of AI in education, it is necessary to develop new pedagogical strategies that would consider both the benefits and potential risks of this technology. The importance of a critical attitude to the use of AI, adherence to the principles of academic integrity and the development of students' digital literacy to maximize the effect of the use of artificial intelligence in the educational process is emphasized.

Key words: artificial intelligence, English language learning, academic integrity, autonomous learning, ethics in education, technology in education. 

REFERENCES

Zhukevych I., Spirycheva O. (2024). Transformatsiia vyvchennia inozemnoi movy: shtuchnyi intelekt yak instrument rozvytku movlennievykh navychok studentiv [Transformation of foreign language learning: artificial intelligence as a tool for developing students' speaking skills]. International Science Journal of Education & Linguistics. Vol. 3, No 3, pp. 45–55 [in Ukrainian].
Zadorozhna O., Sulym V. (2023). Shtuchnyi intelekt yak odyn iz zasobiv vyvchennia inozemnoi movy [Artificial intelligence as a tool for learning a foreign language]. Hraal nauky. № 34, pp. 333–335 [in Ukrainian].
Zubenko O. (2023). Shtuchnyi intelekt i vyvchennia inozemnoi movy [Artificial intelligence and foreign language learning]. Zakarpatski filolohichni studii [Transcarpathian Philological Studies]. Vol. 27, chapt. 2, pp. 80–85 [in Ukrainian].
Leleka T. (2023). ChatGPT yak instrument vykladannia anhliskoi movy u vyshchii shkoli [ChatGPT as a tool for teaching English in higher education]. Naukovi zapysky. Seriia: Pedahohichni nauky [Scientific Notes. Series: Pedagogical Sciences]. Vyp. 211, pp. 168–172 [in Ukrainian].
Panasiuk T. (2023). Heimifikatsiia yak instrument pidvyshchennia motyvatsii do vyvchennia anhliiskoi movy [Gamification as a tool to increase motivation to learn English]. Naukovi zapysky Nizhynskoho universytetu. Seriia: Psykholoho-pedahohichni nauky [Scientific Notes of Nizhyn University. Series: Psychological and Pedagogical Sciences]. № 5, pp. 123–127 [in Ukrainian].

Romanyshyn I., Chukhno T., Fyisa N. (2023). Transformatsiia metodiv navchannia y vykladannia anhliiskoi movy u vyshchii shkoli: vykorystannia shtuchnoho intelektu, analiz vplyvu, perspektyvy [Transformation of English Language Learning and Teaching Methods in Higher Education: Use of Artificial Intelligence, Impact Analysis, and Prospects]. Akademichni vizii. Vol. 24. https://academy-vision.org/index.php/av/article/view/645/583 [in Ukrainian].
Savytska L., Kovalova K., Bezuhla I. (2024). Vplyv tekhnolohii shtuchnoho intelektu na yakist navchannia vymovy inozemnykh mov u zdobuvachiv vyshchoi osvity [The Impact of Artificial Intelligence Technologies on the Quality of Teaching Foreign Language Pronunciation to Higher Education Students]. Pedahohichna Akademiia: naukovi zapysky [Pedagogical Academy: Scientific Notes]. № 9, pp. 1–20 [in Ukrainian].

pdfEvelina V. Boeva
Candidate of Philology, Assosiate Professor at the Department
of Ukrainian and Foreign Literature
State Institution «South Ukrainian National Pedagogical University
named after K. D. Ushinsky»,
Odessa, Ukraine
e-mail: evelinaboeva4@gmail.com
ORCID ID: https://orcid.org/0000-0001-5966-0538

Iryna A. Zhaboryuk
Candidate of Philological Sciences, Associate Professor at the Department
of Germanic Philology and Methods of Teaching Foreign Languages
State Institution «South Ukrainian National Pedagogical University
Named after K. D. Ushynsky»,
Odessa, Ukraine
e-mail: irinazhaboruke@gmail.com
ORCID ID: https://orcid.org/0000-0002-9479-4029

DOI: https://doi.org/10.24195/2616-5317-2025-40.4

SUMMARY

The article highlights the semantic and stylistic features of modern oral advertising discourse based on authentic texts of television and radio advertising. The relevance of the research is associated with the insufficient study of advertising discourse as one of the types of institutional speech communication and the importance of understanding the lexical and syntactic organization of sound advertising. The presented research aims to identify the semantic and syntactic features of English-language advertising discourse, which is characterized by social rules and “ritualized” frameworks of functioning. It has been proved that the structural organization of the advertising text is focused on optimizing the speech impact of advertising on the consumer. Particular attention is paid to thematic and keyword elements that construct the advertising image and communicate the core message of the text. It has been determined that keywords in advertising discourse are means of objectification of concepts – multi-dimensional formations that have value. As a result of the study, it has been revealed that the frequent concepts in modern English-language advertising discourse are individuality, pleasure, comfort, benefit, common sense, and success. It has been found that such means of expressiveness as allusion, metaphor, comparison, parallelism, various types of repetition, onomatopoeia, concentration of imperative verb forms, and connotative adjectives are widely represented in the analyzed advertising texts. Attributive word combinations and syntactic structures involving enumeration also play a crucial role in shaping the syntagmatic pattern of advertising discourse. The study proves that using various linguistic and stylistic means in advertising discourse creates expressiveness, which acts as its main stylistic feature. Poetic advertising, which is widely represented in English-language television and radio discourse, puts forward its requirements both to the material and the subject of advertising. The research findings allow us to identify the main linguistic trends, which are a direct reflection of the maximally directed pragmatics of the advertising text.

Key words: advertising discourse, English-language television and radio advertising, keywords, semantic and syntactic features, poetic advertising, linguistic and stylistic devices.

REFERENCES

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