Kalita A. A.
Key words: communicative and suggestive effects, psycho-energetic phenomena of communication, speech energetic theory.
The paper presents the analysis of the formation of scientific concepts of the speech energetic phenomenon from Antiquity till the present era. It is stated that fundamental basis within this sphere have been created from the middle of 19th century till the modern time, i.e. the moment of psychology acquiring the status of a separate science and further formation of cognitivism.