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Anastasiia Lahutik
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Master Student in Philology, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”
Odesa, Ukraine
e-mail: lagutik1712@gmail.com
ORCID ID https: https://orcid.org/0000–0001–7944–4883

DOI: https://doi.org/10.24195/2616-5317-2020-31-16

Tetiana Korolova

Doctor of Philology, Head of the Department of Translation and Theoretical and Applied
Linguistics, State Institution “South Ukrainian National Pedagogical University named
after K. D. Ushynsky”
Odesa, Ukraine
e-mail: kortami863@gmail.com
ORCID ID https://orcid.org/0000–3441–196Х

Key words: J. Rowling’s authorial style, stylistic means, pragmatics of the text, linguo-cultural elements, cognitive-emotional components.

The article is devoted to the study of the author’s style of Joan Rowling. The relevance of the study lies in the fact that despite the large number of studies on the analysis of the author’s style of Joan Rowling, relatively few scientific works are devoted, which determines the relevance of the study. The purpose of the study is to analyze the idiosyncrasy of Joan Rowling, the task of the study is to analyze the theoretical foundations of the concept of the author’s individual style, to consider the linguistic means of its expression. Research methods include analysis, synthesis, generalization, definition analysis, component analysis. The content of the study includes an analysis of the theoretical foundations of the concept of individual style of the author, an empirical study of the means of actualization of stylistic devices in the works of the author. The work clarifies the concept of author’s style is understood as a set of cultural and expressive means that perform an aesthetic function and distinguish the language of an individual writer among others. The analysis of the research material provided an opportunity to come to the following conclusions: the main components of the individual style of the writer are the composition of the work, theme, artistic content, temporal color,richness of the author’s language, as well as stylistic factors; An important place is given to the author’s worldview and his ability to reflect the relevant cognitive, emotional and linguistic and cultural components in language units, which are aimed at strengthening the pragmatic influence of the text on the reader. It is worth noting that the formation of the individual style of J. Rawlings is also
influenced by the era, its socio-historical conditions, and so on. The results of the study showed that culturally expressive means include a wide range. Among the most commonly used means of creating a literary text are metaphor, comparison, hyperbole, epithets, metaphorical epithets, irony, antithesis, and so on.

REFERENCES

Voskoboynikov, V. V. (2013). Aktualnyye aspekty izucheniya idiostilya v sovremennoy lingvistike. [Actual aspects of studying idiostyle in modern linguistics]. Vestnik Volgu, 9 (11),[in Russian].
Genneken, E. (1892). Opyt postroyeniya nauchnoy kritiki [Experience of building scientific criticism]. SPb.: Rus. Bogatstvo [in Russian].
Gorelov, I. N. (1998). Osnovy psikholingvistiki: uchebnoye posobiye [Fundamentals of psycholinguistics: textbook]. Moscow: Labyrinth [in Russian].
Datchenko, Yu. (2007). Mova tvoriv Mykoly Cherniavskoho [The language of Mykola
Chernyavsky`s works]. Extended abstract of candidate`s thesis. Dnipropetrovsk [in Ukrainian].
Didukh, Kh. Idiostyl yak vidobrazhennia avtorskoi kartyny svitu. Filolohichni nauky.
Rytoryka i stylistyka [Idiostyle as a reflection of the author’s picture of the world. Rhetoric and Stylistics]. Kyivskyi natsionalnyi universytet imeni Tarasa Shevchenka — Taras Shevchenko National University of Kyiv. Retrieved from http://www.rusnauka.com/15_NNM_2012/Philologia/2_111114.doc.htm [in Ukrainian].
Dovganchina, R. (2007) Idiostyl v aspekti khudozhnoho perekladu [Idiostyle in the aspect of literary translation] Philological Studios [in Ukrainian].
Yermolenko, S. S. & Bybyk, S. (2001) Ukrainska mova: korotkyi tlumachnyi slovnyk linhvistychnykh terminiv. [Ukrainian language: a short Explanatory Dictionary of linguistic terms] Moscow: Lybid publ [in Ukrainian].
Karaulov, Yu. N. (1989) Russkaya yazykovaya lichnost i zadachi eye izucheniya [Russian language personality and tasks of its study]. M.: Language and personality [in Russian].
Karelova, I. I. (2009) Natsionalnaya kontseptosfera i idiokontseptosfera (na materiale proizvedeniy L. E. Ulitskoy) [National conceptosphere and idioconceptosphere (based on the works of L. E. Ulitskaya)] Extended abstract of candidate`s thesis. Volgograd [in Russian].
Kovshikov V. A. (2007) Psikholingvistika. Teoriya rechevoy deyatelnosti [Psycholinguistics. Theory of speech activity], Moscow: AST: Astrel [in Russian].
Korolkov, V. I. (1972) Figury stilisticheskiye. Kratkaya literaturnaya entsiklopediya [Stylistic figures. Short literary encyclopedia], Moscow: Soviet Ukraine — Fliaki. STB [in Russian].
Korolova, T. M. (2015) Aktualni problemy dyskursolohii [Current issues of discourse]. Odesa: Astroprynt [in Ukrainian].

Kulishova, N. D. (2001) Yazykovaya lichnost v aspekte psikholingvisticheskikh kharakteristik (na materiale pismennykh tekstov) [Language personality in the aspect of psycholinguistic characteristics (based on written texts)]. Extended abstract of candidate`s thesis. Krasnodar: RNB [in Russian].
Literaturoznavchiy slovnik-dovidnik [Literary dictionary-reference book] (1997). K.: Akademiya [in Ukrainian].
Naumov, V. V. (2010) Lingvisticheskaya identifikatsiya lichnosti [Linguistic identification of personality]. Moscow: book House “LIBROKOM” [in Russian].
Perelomova, O. Movnyi aspekt idiostyliu Valeriia Shevchuka [Language aspect of
the Idiostyle of Valery Shevchuk]. Retrieved from http:/dspase.nbuv.gov.ua/bitstream/
handle/123456789/31880/32-PerelomoVA. pdf[in Ukrainian].
Ryshkevich, I. (2014) Do problemy idiostyliu avtora v khudozhnii literaturi. Aktualni problemy romano-hermanskoi filolohii [Before the problem of the author’s idiostyle in the art literature. Actual problems of Romano-German Philology]. Proceedings of the 3rd scientific-practical Seminar. Lesya Ukrainka Eastern European National University. Lutsk [in Ukrainian].
Slovnyk literaturnykh terminiv [Dictionary of literary terms]. Retrieved from https://onlyart. org.ua/dictionary-literary-terms/hudozhni-zasoby-zobrazhalno-vyrazhal/_ [in Ukrainian].
Stawicka, L. (2009) Pro termin idiolekt. Ukrainska mova [About termin idiolect. Ukrainian Language], (№ 4). (pp.3 –15). Kyiv: NAN of Ukraine [in Ukrainian].
Ukrainian language: encyclopedia (2004). Kyiv: Bazhan Ukrainian encyclopedia publishing house [in Ukrainian].
Khrapchenko, M. B. (1977) Tvorcheskaya individualnost pisatelya i razvitiye literatury. [Creative individuality of the writer and development of literature], Moscow [in Russian].
Sharkunova, O. V. (2011) Idiostil khudozhestvennogo teksta kak individualnoye sochetaniye ekstra- i intralingvisticheskikh parametrov. osnovannykh na referentnykh otnosheniyakh. V mire nauki i iskusstva: voprosy filologii. iskusstvovedeniya i kulturologii [Idiostyle of a literary text as an individual combination of extra- and intralinguistic parameters based on reference relations. In the world of science and art: questions of Philology, art history and cultural studies: collection of articles on mater]: Proceedings of theInternational Scientific and Practical Conference, (pp. 59–64), Novosibirsk: SibAK [in Russian].
Shulinova, L. (2000) Aspekty idiostylistychnoho analizu. Slovianski movy i suchasnyi svit. [Aspects of idiostylistic analysis. Slavic languages and the modern world]. Kyivskyi natsionalnyi universytet imeni Tarasa Shevchenka — Taras Shevchenko National University of Kyiv [in Ukrainian].
Shchirova, I. A. (2006) Tekst v paradigmakh sovremennogo gumanitarnogo znaniya: monografiya [Text in paradigms of modern humanitarian knowledge]. St. Petersburg: Book house [in Russian].
Yankelevich, M. S. (2013) Otrazheniye lichnosti avtora v khudozhestvennom proizvedenii. [Reflection of the author’s personality in a work of art]. Psikhologiya — Psychology, 2, 162–168 [in Russian].
Rowling, J. K. (1999) Harri Potter ta viazen Azkabanu [Harry Potter and the prisoner
of Azkaban]. London: Bloomsbury Publishing. Retrieved from http://www.passuneb.com/elibrary/ebooks/HARRY %20POTTER %20AND %20THE %20PRISONER %20OF %20 AZKABAN. pdf [in English].
Sait fаn klubu «Dzhoan Rouling» [Site of fun club «Rowling, J. K»]. fantlab.ru Retrieved from https://fantlab.ru/autor131 [in Russian].

 

Kseniia Kuli-Ivanchenko
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Master Student in Philology, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: sunny3k@ukr.net
ORCID ID: https://orcid.org/0000–0002–8852–5869

DOI: https://doi.org/10.24195/2616-5317-2020-31-15

Olena Velychenko

Candidate of Philology, Lecturer at the Department of Translation and Theoretical and Applied Linguistics, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: lepinapelina@gmail.com
ORCID ID: https://orcid.org/0000–0002–8349–5621

Key words: ethnopsycholinguistics, sociopsycholinguistics, ethnopsycholinguistic stereotypes, cross-cultural aspect of translation, strategies, tactics, translation operations.

The article is devoted to the problem of interdisciplinary nature, relevant for both ethno- and socio-psycholinguistics and translation studies due to the need for deeper study of the problem of reflection and correct rendering of national, cultural and linguistic features and characteristics in English translation into Ukrainian and vice versa. The study describes the features of language stereotypes in English-speaking culture in reproduction in Ukrainian translation, reveals the specifics of the phenomenon of communicative conflict and its reflection in translation, identifies a set of leading tactics and dominant translation operations in implementing a strategy of communicative-equivalent translation that is used to achieve optimal faithfulness and correctness in the studied pair of languages within ethnopsychospecific cross-cultural communication. Based on the results of the analysis of the peculiarities of language behavior in the situation of communicative conflict, a typology of ethnopsycholinguistic stereotypes has been developed. The article also provides a classification of levels of communicative competence, which is based on the ability of the language personality to cooperate in interpersonal communication. The results of the research can be useful in solving modern problems of intercultural communication in translation studies and serve as a powerful tool for optimizing translation, taking into account crosscultural differences in the English — Ukrainian language pair.

REFERENCES

Bakhtin, M. M. (2000). Freidizm. Formalnyi metod v literaturovedenii. Marksizm i filosofiia iazyka. Stati [Freudianism. The formal method in literary studies. Marxism and philosophy of language. Articles]. Moskva: Labirint [in Russian].
Berne, E. (2016). Igry v kotorye igraiut liudi. Psikhologiia chelovecheskikh otnoshenii [Games People Play. The Psychology of Human Relationships]. Nyköping, Sweden: Philosophical arkiv [in Russian].
Gorelov, I. N., & Sedov, K. F. (2001). Osnovy psikholingvistiki [Fundamentals of Psycholinguistics]. Moskva: Labirint [in Russian].
Dementev, V. V. (2000). Nepriamaia kommunikatsiia i ee zhanry [Indirect communication and its genres]. Saratov: Izd-vo Sarat. un-ta [in Russian].
Dementev, V. V., & Sedov, K. F. (1999). Teoriia rechevykh zhanrov: sotsiopragmaticheskii aspekt [Speech genre theory: sociopragmatic aspect]. Stylistyka – Stylistics, VIII, 53–87 [in Russian].
Sedov, K. F. (1996). Tipy iazykovykh lichnostei i strategii rechevogo povedeniia (o ritorike bytovogo konflikta) [Types of linguistic personalities and strategies of speech behavior (on the rhetoric of everyday conflict)]. Voprosy stilistiki. Iazyk i chelovek — Stylistics issues. Language and human, 26, 8–14 [in Russian].
Fox, K. (2018). Sposterihaiuchy za anhliitsiamy [Watching the English]. Lviv: Vydavnytstvo Staroho Leva [in Ukrainian].
Bradford, B. (1988). Intonation in Context. Cambridge: Cambridge University Press [in English].
Flick, U. (1995). Social representations. Rethinking Psychology. London [in English].
Fox, K. (2014). Watching the English. The Hidden Rules of English Behaviour. London: Hodder & Stoughton [in English].
Harre, R. (1995). Discursive psychology. Rethinking Psychology. London [in English].

 

Victoria Kovalchuk
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Master Student in Philology, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: beamlighttt@gmail.com
ORCID ID: https://orcid.org/0000–0002–8665–1028

DOI: https://doi.org/10.24195/2616-5317-2020-31-14

Vladyslava Akkurt

Candidate of Philology, Senior Lecturer at the Department of Translation and Theoretical and Applied Linguistics, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: Akkurt.VY@pdpu.edu.ua
ORCID ID: https://orcid.org/0000–0003–3542–3428

Key words: psycholinguistics,

persuasion strategy, beauty industry, translation strategies, tactics, devices.

The article is dedicated to the problem of the interdisciplinary character which is also urgent for psycholinguistics and translation studies. In the focus of the analysis there are linguistic means of representing persuasion strategy in English advertising texts in beauty-industry and the key translation strategies, tactics and devices. It has been concluded that the dominant ones are the strategy of re-addressing and of tertiary translation, while the most widely occurred tactics are the tactic of rendering relevant information, the tactic correct presentation and the tactic of linguistic and cultural adaptation. The analysis of the translation devices has revealed the predominance of such simple devices as transplantation, transcoding, different types of replacements (contextual replacement, concretization, functional replacement). On the level of complex translation transformations there has been resumed that the most widely used are descriptive translation, antonymous translation and the technique of semantic development. The research is perspective and its findings may be employed as a means of translation optimization in the field of beauty industry.

REFERENCES

Baranov, A. N. (1990). Lingvisticheskaya teoriya argumentatsyii (kognitivnyi podkhod).
[Linguistic theory of argumentation (cognitive approach)]. Moscow [in Russian].
Gorelov, I. N., Sedov K. F. (2001). Osnovy psikholingvistiki. [Fundamentals of psycholinguistics]. Moscow [in Russian].
Dementyev, V. V. (2000). Nepryamaya kommunikatsiya i yeye zhanry [Indirect Communication and its Genres]. Saratov [in Russian].
Dementyev, V. V., Sedov K. F. (1999). Teoriya rechevykh zhanrov: sotsiopragmaticheskiy aspekt [Theory of Speech Genres: Sociopragmatic Aspect]. Stylistyka VIII. Opole [in Russian].
Zernetskii, V. P. (1988). Lingvisticheskiye aspekty teorii rechevoi deyatel’nosti [Linguistic aspects of speech activity theory]. Kalinin [in Russian].
Sedov, K. F. (1996). Tipy yazykovykh lichnostey i strategii rechevogo povedeniya (o ritorike bytovogo konflikta) [Types of Linguistic Personalities and Strategies of Speech Behavior (about Rhetoric of Everyday Conflict)]. Voprosy stilistiki. Yazyk i chelovek. Matters of Stylistics. A Language and a Human. Issue 26. Saratov [in Russian].
Sternin, I. А. (2012). Osnovy rechevogo vozdeistviia [Fundamentals of speech influence].  Voronezh [in Russian].
Larson, Ch. U. (1995). Persuasion: reception and responsibility. Belmont [in English].

 

Alexander Iliadi
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Doctor of Philology, Professor, Head of the Department of Methods of Preschool and Primary Education at Volodymyr Vynnychenko Central Ukrainian State Pedagogical University, Kropyvnytskyi, Ukraine
e-mail: alexandr.iliadi@gmail.com
ORCID ID https://orcid.org/0000–0001–5078–8316

DOI: https://doi.org/10.24195/2616-5317-2020-31-13

Key words: etymology, reconstruction, derivative, mythonym, demonology.

The paper deals with the etymological analysis of the name of mythological character Царь Хан, from the text of a Ukrainian spell for snake bites. A number of signs encourages to think about, that we deal with the result of division and rethinking of the etymological form *Кантысар, the trace of which is found out in archaic Ukrainian vocabulary of burial ritual. Particularly, here the Lord of Graves, which charges payment with dead for a place under the ground, is mentioned.
Further search of the etymological source of this word takes us up to the conclusion about reflection of Alanian *Kanti Sar «Lord of Graves» or «Lord of the Underworld» in the *Кантысар. With taking into account of word context and associated semiotics we can figure out in general terms semantics of character of the *Кантысар and place him on a par with other figures of Slavic demonology, also borrowed from the Iranian source. The adaptation of the stranger mythological figure to the charactersʼ system of Slavic mythology was possible due
to functional affinity the *Кантысар to indigenous chthonic personages, identified with the *Кантысар. 

Сoncomitantly with etymology of the name Кантысар the genesis of an Ukrainian demonic name довгомýд ʻhalf-beast and half-manʼ is defined (< Alanian *dewaga-mand, *dewga-mand ʻobsessed with a daemonʼ).

REFERENCES

Abaev V. I. (1958–1989). Istoriko-ètimologicheskiy slovarʼ osetinskogo âzyka [Historic-Etymological Dictionary of Ossetian Language]. Мoscow ; Leningrad : Izd-vo AN SSSR ; Nauka. Т. I–IV [in Russian].
Abaev V. I. (1990). Skifskiy byt i reforma Zoroastra [Scythian life and the reform of Zoroaster].
Abaev V. I. Izbrannye trudy. Religia. Folʼklor. Literatura — Abaev V. I. Selected Works.
Religion. Folklore. Literature. Vladikavkaz : Ir, 9–51 [in Russian].
Abdullaev E. V. (2013). Zoroastriana-Slavica: o dvukh vostochnolslavʼanskikh parallelʼakh avestiyskomu Videvdatu [Zoroastriana-Slavica: about two Eastern Slavic parallels to Avestan Videvdat]. Commentationes Iranicae: Sbornik statey k 90-letiû Vladimira Aronovicha Livshitsa — Commentationes Iranicae: Collection of articles on the 90th anniversary of Vladimir Aronovich Livshits. S.-Peterburg : Nestor-Istoria, 661–667 [in Russian].
Dalʼ V. I. (1879). Poslovitsy russkogo naroda [Proverbs of the Russian people]. S.-Peterburg ; M. : Izd-vo M. O. Volʼfa, T. I [in Russian].
Dalʼ V. I. (2006). Tolkovy slovarʼ zhivogo velikorusskogo âzyka [Thesaurus of Russian
Language]. Moscow : RIPOL klassik. T. 4: R–Â [in Russian].
Dzitstsoity Û. A. (1992). Narty i ikh sosedi: Geograficheskie i ètnicheskie nazvania v nartovskom èpose [Nartas and their neighbors: Geographical and Ethnical names in Nartʼs epos]. Vladikavkaz : Alania [in Russian].
Êfimenko P. (1874). Sbornik malorossiyskikh zaklinaniy [The Collection of Malorossiya spells]. Moscow : Universitetskaya tipografia [in Russian].
Iliadi A. I. (2013). K ètimologii i rekonstruktsii gruppy praslavianskikh adjektivov, proizvodnykh ot somaticheskikh terminov [To the etymology and reconstruction of Proto-Slavic adjectives group, derived from somatic terms]. Slovjansʼki obriyi — Slavonic horizons, Vol. 5, 39–44 [in Russian].
Kʼurshunova I. A. (2010). Slovarʼ nekalendarnykh lichnykh imen, prozvishch i familʼnykh prozvaniy Severo-Zapadnoy Rusi XV–XVII vv. [The Dictionary of calendar personal names of north-western Rus XV–XVII centuries]. S.-Peterburg : Dmitriy Bulanin [in Russian].
Onezhskie byliny, sobrannye A. F. Gilʼferdingom (1894). [Onega Epics]. Sbornik Otdelenia russkogo âzyka i slovesnosti Imperatorskoy akademii nauk — Collection of the Department of Russian languages and literature of the Imperial Academy of Sciences, Vol. 59. S.-Peterburg : Tipogr. Imperatorskoy AN [in Russian].
Rastorgueva V. S., Èdelʼman D. I. (2003) Ètimologicheskiy slovarʼ iranskikh âzykov [Etymological Dictionary of the Iranian Languages]. Moscow : Vostochnaya literatura. T. 2 [in Russian].
Slovarʼ ukrayinsʼkoyi movy (1907). [Dictionary of the Ukrainian language]. Kiev. T. 1 [in Ukrainian].
Tolstaya S. M. (2012). Chet–Nechet [Odds and Evens]. Slavʼanskie drevnosti: Ètnolingvisticheskiy slovarʼ — Slavic Antiquities: Ethno-Linguistic dictionary. Moscow : Mezhdunarodnye otnosheniya. T. 5, 537–541 [in Russian].

Abaev V. I. (1958–1989). Istoriko-ètimologicheskiy slovarʼ osetinskogo âzyka [Historic-Etymological Dictionary of Ossetian Language]. Мoscow ; Leningrad : Izd-vo AN SSSR ; Nauka. Т. I–IV [in Russian].
Abaev V. I. (1990). Skifskiy byt i reforma Zoroastra [Scythian life and the reform of Zoroaster].
Abaev V. I. Izbrannye trudy. Religia. Folʼklor. Literatura — Abaev V. I. Selected Works.
Religion. Folklore. Literature. Vladikavkaz : Ir, 9–51 [in Russian].
Abdullaev E. V. (2013). Zoroastriana-Slavica: o dvukh vostochnolslavʼanskikh parallelʼakh avestiyskomu Videvdatu [Zoroastriana-Slavica: about two Eastern Slavic parallels to Avestan Videvdat]. Commentationes Iranicae: Sbornik statey k 90-letiû Vladimira Aronovicha Livshitsa — Commentationes Iranicae: Collection of articles on the 90th anniversary of Vladimir Aronovich
Livshits. S.-Peterburg : Nestor-Istoria, 661–667 [in Russian].
Dalʼ V. I. (1879). Poslovitsy russkogo naroda [Proverbs of the Russian people]. S.-Peterburg ; M. : Izd-vo M. O. Volʼfa, T. I [in Russian].
Dalʼ V. I. (2006). Tolkovy slovarʼ zhivogo velikorusskogo âzyka [Thesaurus of Russian
Language]. Moscow : RIPOL klassik. T. 4: R–Â [in Russian].
Dzitstsoity Û. A. (1992). Narty i ikh sosedi: Geograficheskie i ètnicheskie nazvania v nartovskom èpose [Nartas and their neighbors: Geographical and Ethnical names in Nartʼs epos]. Vladikavkaz : Alania [in Russian].
Êfimenko P. (1874). Sbornik malorossiyskikh zaklinaniy [The Collection of Malorossiya spells]. Moscow : Universitetskaya tipografia [in Russian].
Iliadi A. I. (2013). K ètimologii i rekonstruktsii gruppy praslavianskikh adjektivov, proizvodnykh ot somaticheskikh terminov [To the etymology and reconstruction of Proto-Slavic adjectives group, derived from somatic terms]. Slovjansʼki obriyi — Slavonic horizons, Vol. 5, 39–44 [in Russian].
Kʼurshunova I. A. (2010). Slovarʼ nekalendarnykh lichnykh imen, prozvishch i familʼnykh prozvaniy Severo-Zapadnoy Rusi XV–XVII vv. [The Dictionary of calendar personal names of north-western Rus XV–XVII centuries]. S.-Peterburg : Dmitriy Bulanin [in Russian].
Onezhskie byliny, sobrannye A. F. Gilʼferdingom (1894). [Onega Epics]. Sbornik Otdelenia russkogo âzyka i slovesnosti Imperatorskoy akademii nauk — Collection of the Department of Russian languages and literature of the Imperial Academy of Sciences, Vol. 59. S.-Peterburg : Tipogr. Imperatorskoy AN [in Russian].
Rastorgueva V. S., Èdelʼman D. I. (2003) Ètimologicheskiy slovarʼ iranskikh âzykov [Etymological Dictionary of the Iranian Languages]. Moscow : Vostochnaya literatura. T. 2 [in Russian].
Slovarʼ ukrayinsʼkoyi movy (1907). [Dictionary of the Ukrainian language]. Kiev. T. 1 [in Ukrainian].
Tolstaya S. M. (2012). Chet–Nechet [Odds and Evens]. Slavʼanskie drevnosti: Ètnolingvisticheskiy slovarʼ — Slavic Antiquities: Ethno-Linguistic dictionary. Moscow : Mezhdunarodnye otnosheniya. T. 5, 537–541 [in Russian].

Mykola Zymomrya
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Doctor of Philology, Professor, academician of the Academy of Sciences of the Higher School of Ukraine, Head of the Department of Germanic Languages and Translation Studies, Drohobych Ivan Franko State Pedagogical University, Honored Worker of Science
and Technology of Ukraine
e-mail: translationw2016@meta.ua
ORCID: 0000–0002–7372–4929

DOI: https://doi.org/10.24195/2616-5317-2020-31-12

Nataliia Naumenko

Doctor of Philology, Professor at the Department of Foreign Languages for Professional Referrals, National University of Food Technologies (Kyiv),
Member of National Writers’ Union of Ukraine
ORCID: 0000–0002–7340–8985

Key words: the 20thcentury Ukrainian literature, prose, poetry, dramaturgy, criticism, emigration, Socialistic realism.

This article represents an analysis of the specifications of elucidating Ukrainian literary process in the first and second thirds of the 20th century, as shown by Professor Yuriy Kovaliv in his “History of Ukrainian Literature. The end of the 19th — the beginning of the 21st century” (sixth and seventh volumes out of 10 volumes planned). The significant textual material in Yu. Kovaliv’s interpretation may become not only a subject to diversely study at philological high schools, but also a powerful factor of scientific enquiries. Since being examined under nontrivial
angle and thereinafter described by precise academic language without any overusing of terms, it can serve a base to further researches of Ukrainian literature in the trend of fulfillment of so-called “whitespots” that were so peculiar for the period chosen.

REFERENCES

Zymomria M. I., & Naumenko N. V. (2016). Pidteksty na tli literaturnoho protsesu [Subtext against the background of the literary process.] Naukovi zapysky Ternopilskoho NPU imeni V. Hnatiuka. Seriia: Literaturoznavstvo — Scientific notes of the Ternopil’ National Pedagogical University. Series: Literary Studies. M. P. Tkachuk (Ed.). Ternopil’: TNPU [in Ukrainian].
Zymomria M. I., & Naumenko N. V. (2014). Sutnist modernizmu: sproba okreslennia linii yevropeiskoi literatury porubizhia stolit. [The essence of modernism: an attempt to outline the lines of European literature at the turn of the century.] Naukovi zapysky Ternopilskoho NPU imeni V. Hnatiuka. Seriia: Literaturoznavstvo — Scientific notes of the Ternopil’ National Pedagogical University. Series: Literary Studies. M. P. Tkachuk (Ed.). Ternopil’: TNPU [in Ukrainian].
Zymomria M. I. (2014). Rehuliatyvnyi znak stratehii. Naumenko Nataliia. Komu ne mriialos’, scho ye neznana Muza…: literaturno-krytychni statti [Regulatory sign of the strategy.
Naumenko Natalia. Who haven’t dreamt that there is an unknown Muse...: literary critical articles]. Kyiv: Stal’ [in Ukrainian].
Kovaliv Yu.I. (2018). Dnipropetrovski kolizii romanu “Sobor” Olesia Honchara na tli dehumanizatsii. [Dnipropetrovs’k collisions of the novel “Cathedral” by Oles’ Gonchar against the background of dehumanization]. Zbirnyk naukovykh prats’ Poltavskoho derzhavnoho pedahohichnoho universytetu imeni V. H. Korolenka — Collection of scientific works of the Poltava State Pedagogical University, 1, 105–109 [in Ukrainian].
Kovaliv Yu.I. (2019). Ivan Kocherha: “Maistry chasu” [Ivan Kocherga: Masters of time».]
https://fantlab.ru Retrieved from https://fantlab.ru/user64490/blog/tag/Ivan %20Kocherha [in Ukrainian].
Kovaliv Yu.I. (2018). Kost’ Herasymenko [Kost’ Herasymenko]. Slovo i Chas — Word and time, 5, 64–65 [in Ukrainian].
Kovaliv Yu.I. (2004). “Praz’ka shkol”: na krutoskhylakh vid “filosofii sertsia” do “filosofii chynu” [“Prague School”: on steep slopes from “philosophy of the heart” to “philosophy of rank”]. Kyiv: Biblioteka ukraintsia [in Ukrainian].
Naumenko N. V. (2010). Serpantynni dorohy poezii: pryroda ta tendentsii rozvytku
ukrainskoho verlibru: monohrafiia [Serpentine roads of poetry: nature and trends in the development of the Ukrainian free verse: monograph]. Kyiv: Stal’ [in Ukrainian].
Semeniuk H. F., Huliak A. B. & Naumenko N. V. (2015). Literaturna maisternist’ pysmennyka: pidruchnyk [Literary skills of a writer: textbook]. Kyiv: Stal’ [in Ukrainian].
Yak bude vyhliadaty nasha planeta cherez 250 milioniv rokiv. [What will our planet look like in 250 million years]. (n.d.). https://www.imena.ua Retrieved from https://www.imena.ua/blog/our-planet-in-250-million-years/ [in Ukrainian].
Radyshevskiy R., & Zymomria M. I. (Eds.). (2010). Literatura. Sotsium. Epokha: yuvileinyi zbirnyk na poshanu doktora filoloihchnykh nauk, profesora Oleksandra Astafieva [Literature. Society. Epoch: Anniversary Collection in honor of Doctor of philology, Professor Alexander Astafyev]. Kyiv — Drohobych: Posvit [in Ukrainian].

 

Yulia Voloshchuk
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Master Student in Philology, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: govol@meta.ua
ORCID ID https://orcid.org/0000–0003–0938–4349

DOI: https://doi.org/10.24195/2616-5317-2020-31-11

Natalya Zhmayeva

Candidate in Philology, Associate Professor at the Department of Translation and Theoretical
and Applied Linguistics, State Institution “South Ukrainian National Pedagogical University
named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: zhmaeva@gmail.com
ORCID ID https://orcid.org/0000–0003–3382–0155

Key words: journalistic style, media discourse, English-language news text, news discourse, OSCE, adequate translation of news texts, translation transformations.

The relevance of the research is based on the need for an in-depth study of effective ways, techniques and methods of translating English-language news texts into Ukrainian, in particular news texts of the Organization for Security and Cooperation in Europe (OSCE), which is due not only to Ukraine’s membership in the OSCE Parliamentary Assembly, but also to globalization and the intensive development of international relations, which in turn affect the increasing interest of modern Ukrainian readers in foreign news texts. In addition, the relevance of the topic is due to the increased attention of linguists to modern media discourse, which also includes news discourse, and the peculiarities of its translation. The aim of the work is to analyze the specifics of translating English-language news texts into Ukrainian based on the material of OSCE news texts. To achieve this goal, the following research methods were used: comparative and comparable methods for determining the features and problems of translating English-language news texts into Ukrainian; the method of systematization and the method of complex translation analysis for analyzing and systematizing the tools used in translating English-language news texts into Ukrainian, and also using the continuous sampling method to search for basic research materials. As a result of a comparative analysis of the original English-language news texts with their translations into Ukrainian, the regularities of applying specific translation strategy, as well as the corresponding translation transformations that are necessary to achieve an adequate translation of the English-language news text were determined. The study also analyzed the problem of finding an equivalent when translating news texts.

REFERENCES

Arutyunova N. D. (1990). Diskurs: lingvisticheskij enciklopedicheskij slovar’ [Discourse: Linguistic Encyclopedic Dictionary]. Moscow: Sovetskaya enciklopediya [in Russian].
Duskaeva L. R. (2008) Principy tipologii gazetnyh rechevyh zhanrov [Principles of typology of newspaper speech genres]. In G. YA. Solganik (Ed.), Yazyk sovremennoj publicistiki: sb. statej (3-e izdanie) [The language of modern journalism: collection of articles (3rd edition)]. (p.128, p.131). Moscow: Flinta: Nauka [in Russian].
Latyshev L. K. (1983). Problema ekvivalentnosti v perevode [The problem of equivalence in translation]. (Doctor’s thesis). Moscow [in Russian].
Mikoyan A. S. (2008). Problemy perevoda tekstov SMI [Problems in Translating Media Texts]. Retrieved from http://evartist.narod.ru/text12/12.htm [in Russian].
Pantina O. A. (2018). Ekspressivnaya perspektiva angloyazychnogo novostnogo diskursa: na materiale gazetnyh tekstov o prirodnih katastrofah [An expressive perspective of Englishlanguage news discourse: based on newspaper texts about natural disasters]. (Doctor’s thesis). Saint Petersburg [in Russian].

 

Natalya Zhmayeva
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Candidate of Philology, Associate Professor at the Department of Translation and Theoretical and Applied Linguistics, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: zhmaeva@gmail.com
ORCID ID: https://orcid.org/0000–0003–3382–0155

DOI: https://doi.org/10.24195/2616-5317-2020-31-10

Iaroslav Petrunenko

Master Student in Philology, State Institution “South Ukrainian National Pedagogical
University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: petrunenko@yahoo.com
ORCID ID: https://orcid.org/0000–0002–1186–730Х

Key words: literary translation, readdressing translation strategy, translation tactics, operations, source text, target text.

Modern translation studies which are of descriptive nature mainly presuppose the opportunity of altering the function of the source text in translation, reconstruction of sense and structure in correspondence with the aim of translation. The investigation has been carried out in the framework of the communicativefunctional approach to translation which accounts for the entire spectrum of linguistic and extra linguistic factors influencing translation in the broad sense. This
fact proves the relevance of the article. The translations of both narrations intended for the children’s audience exclusively conform to the ideology of the children’s fiction aimed at socialization and attraction of young addressees. It results in the loss of the worldview reflection
by the originals and focusing on reproducing their fairy–tale plots. The applied readdressing translation strategy has been implemented by the following tactics: the tactic of relevant information rendering, the tactic of pragmatic adaptation of the source text, the tactic of stylistic features rendering, the tactic of the source text formal and structural features rendering.
Common operations for the applied tactics have proved to be as following: search for a variant equivalent, omission, restructuring and compensation. The compensation technique has turned out to be the most universal operation within the applied translation tactics. This fact can be explained by the complex nature of transformations the source text is subjected to, the need to omit, rearrange amounts of information and to preserve the chosen genre along with its daptation
for the potential addressee.

REFERENCES

Beloglazova, E. V. (2014). Vozrast adresata kak faktor formirovanija diskursivnoj struktury hudozhestvennogo proizvedenija [Addressee’s age as the factor of fiction’s discursive structure formation]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Ser. 2, Jazykoznanie, 5 (24), 112–120. [in Russian]
Galinskaja, I. (2004). Filosofskoe soderzhanie «Skazki bochki» i «Puteshestvij Gullivera» Dzhonatana Svifta [Philosophical essence of J. Swift’s “A Tale of a Tub” and “Gulliver’s Travels”]. Kul’turologija: dajdzhest, 4, 33–37. [in Russian]
Zhmayeva, N. S., Korolova, T. M. (2018). Stratehii, taktyky ta operatsii perekladu [Translation Strategies, Tactics and Operations]. Proceedings of XX International scientific conference «Practical Applications of Research Findings 2018». Morrisville: Lulu Press, 60–63. [in Ukrainian]
Zhmayeva, N. S., & Yukhymets, S. Yu. (2019). Do pytannia vyznachennia kryteriiv otsiniuvannia adekvatnosti perekladu [On the issue of translation adequacy assessment criteria]. PNPU imeni K. D. Ushynskoho: zb. nauk. prats (linhvistychni nauky), 29, 104–119 [in Ukrainian].
Prunch, E. (2015). Puti razvitiia zapadnogo perevodovedeniia. Ot iazykovoi asimmetrii k politicheskoi [Ways of Development of Western Translation Studies. From Language Asymmetry to the Political One]. Moscow: Valent [in Russian].
Slobodnjuk, E. S. (2012). Biblejskie motivy v hudozhestvennom bytii “Knig Dzhunglej”
D. R. Kiplinga [Biblical Motives in the Esthetical World of D. R. Kipling’s “The Jungle
Book”]. Nauchno-tehnicheskie vedomosti SPbGPU, Gumanitarnye i obshhestvennye nauki,1’, 284–287 [in Russian].

 

Ilona Derik
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Candidate of Philology, Associate Professor of the Department of Translation and Theoretical and Applied Linguistics, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: ilonaderik@gmail.com
ORCID ID: https://orcid.org/0000–0003–1476–2391

DOI: https://doi.org/10.24195/2616-5317-2020-31-9

Kateryna Chebanenko

Master Student in Philology, State Institution “South Ukrainian National Pedagogical
University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: tchebanenkokaterina@yahoo.com
ORCID ID: https://orcid.org/0000–0002–8283–8354

Key words: nonverbal communication, business discourse, speech etiquette, speech communication, proxemics, chronemics, kinesics, trasnlation strategies, tactics, devices.

The article is dedicated to the study of the non-verbal communicative means in the aspect of translation, in particular strategies, tactics and devices of rendering non-verbal elements of speech ethiquette while translating business discourse. The theoretical grounding for the article was formed by the works by Ukrainian and foreign scholars in the field of intercultural communication. In the course of the research there have been investigated the peculiarities of the structure, semantics and functioning of the non-verbal elements of speech ethiquette. It has been proved that the incorrect interpretation of gestures, poses, look, clothes by the representatives of
different cultures may result not only in the cultural and communicative barrier but also in the total failure. The research has been carried out on the basis of the scripts of business talks and conferences in English and their Ukrainian translations. It has been revealed that the dominant strategy in rendering non-verbal communicative means in translating English business discourse into Ukrainian is the strategy of re-addressing, relying on which the translator chooses translation
tactics and devices.The choice of the strategy is connected with the relevance of the achievement of the communicative goal of the audience’s persuasion in this type of discourse. The leading role among the tactics is given to the tactic of rendering relevant information, tactic of liguistic and cukltureal adaptation and tactic of correct information presentation. The most recurrent translation devices are descriptive translation and contextual replacement. The perspective is seen in the more detailed analysis of each variety of non-verbal communicative means in the aspect of their rendering in translation into other languages.

REFERENCES

Arutyunova, N. D. (1976). Predlozhenie i ego smysl: logiko-semanticheskie problemy. [Sentence and its meaning: logical-semantic problems]. Moskow. [in Russian].
Gorelov, I. N. (1980). Neverbal’nyye komponenty kommunikatsii. [Non-verbal
components of communication]. Moskow.[in Russian].
Knapp, M. L. (1978). Neverbal’nyye kommunikatsii. [Non-verbal communications].
Moskow. [in Russian].
Leont’yev, A. A. (1999). Psikhologiya obshcheniya. [Psychology of communication].
Moskow. [in Russian].
Orlova, T. A. (2007). Informativnyye resursy nedialogovoy chasti angloyazychnogo
dramaticheskogo teksta (na materiale p’yes amerikanskikh avtorov XX veka). [Informative resources of the non-dialogue part of an English-language dramatic text (based on plays by American authors of the twentieth century)]. Saransk. [in Russian].
Rans’yer, ZH. (2013). Nesoglasiye: Politika i filosofiya. [Disagreement: Politics and
Philosophy.] St. Petersburg. [in Russian].
Sadokhin, A. P. (2004). Mezhkul’turnaya kommunikatsiya: uchebnoye posobiye.
[Intercultural communication: a tutorial]. Moskow. [in Russian].
Sobolev, V. I., Abrosimova Ye.B. (2013). O delovom etikete, i ne tol’ko... [About business etiquette, and not only...]. Nizhny Novgorod. [in Russian].

 

Alona Hutsol
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Master Student in Philology, State Institution «South Ukrainian National Pedagogical University named after K. D. Ushynsky»,
Odesa, Ukraine
e-mail: g.a.evgenievna@gmail.com
ORCID ID: https://orcid.org/0000–0002–4688–1355

DOI: https://doi.org/10.24195/2616-5317-2020-31-8

Anastasiia Yumrukuz

Candidate of Philology, Associate Professor, Head of the Department of Western and Eastern Languages and Methods of their Teaching, State Institution “South Ukrainian National Pedagogical University named after K. D. Ushynsky”,
Odesa, Ukraine
e-mail: yumrukuz.aa@pdpu.edu.ua
ORCID: https://orcid.org/0000–0001–8644–8655

Key words. Folklore, fairy tale, Ukrainian folklore tale, translation, translation possibilities, reproduction of fairy tales, folklore elements, folklore genre.

Recently, more and more urgently we can note the increased interest in the problems and features of the translation of folklore text. The authors of works associated with each year appear, explore the features and certain difficulties of translating folklore genres and folk tales, in particular, the difficulties associated with reproducing the national cultural background in translation, the difficulties associated with maintaining a special form of existence, difficulties associated with the display folklore thinking, the difficulties associated with symbolic translation of a folklore text into the language of the text of the host tradition. Authors-translators of folklore most often face the problem of conveying words that can denote concepts inherent only in the original culture, traditions of the language. These words include words-dialectisms, words-archaisms, and, first of all, realities. All these units have a national and cultural background. The author-translator must take into account the genre and style features of the translated text, preserve not only the content, but also the emotional-style, colored background and make it accessible for the process of understanding native speakers, the text is translated. An adequate translation of folklore elements and realities of Ukrainian folk tales is of particular importance when working with a folk tale. The purpose of the article is to establish the peculiarities of the translation of Ukrainian realities and the revealed universal characteristics of the fairytale text, which can be used as a reserve of translation matches when reproducing the folklore elements of Ukrainian folk tales into English. The research used the following methods: analysis of special, network and methodological literature, synthesis and structuring of data obtained in theoretical analysis. The article examines the well-known realities of the Ukrainian folk tale and analyzes their English translation correspondences. In the course of the research, it was found that the fabulous color is one of the key features of the Ukrainian folk tale. Manifestations of a fabulous color are variability in the translation of national traditions.

REFERENCES

Alekseeva I. S. (2004). Vvedenie v perevodovedenie [Introduction in translation studies.] Moscow : Izdatel’skiy tsentr “Akademiya” [in Russian].
Kondratenko T. L. (2011). Perevodcheskiy aspekt anglijskoy skazki: problemy sohraneniya i peredachi nacional’noy samobytnosti. [The translation aspect of the English fairy tale: problems of preserving and transmitting national identity.] YAzyk. Kul’tura. Obshchenie: Mezhdunarodnaya nauchno-prakticheskaya konferenciya “Mezhdu-narodnyj festival’yazykov”, Minsk : April [in Russian].
Meletinskiy Ye.M. (2001). Problemy strukturnogo opisaniya volshebnoy skazki [The problems of structural description of a fairy tale.] Struktura volshebnoy skazki [The structure of a fairy tale.] Moscow : Russian State humanitarian University Publ [in Russian].
Neklyudov S. Yu. (2012). Dialektnost — regionalnost — universalnost v folklore. [The
dialectility — regionality — versatility in folklore.] Universalii literatury. Voronezh : Nauchnaya kniga Pp. 8–38. Retrieved from http://www.ruthenia.ru/folklore/neckludov70.pdf [in Russian].
Novikova T. B. (2016). Soziokulturnaya i lingvokulturnaya kompetenziya perevodchika: razvitie I sovershenstvovanie. [Sociocultural and linguocultural competence of a translator: development and improvement.] Perevodchik XXI veka — agent diskursa. Moscow : FLINTA : Nauka. 255—260 [in Russian].
Petrova A. A. (2011). Folklornaya rifma kak priem: sintaktika, semantika, pragmatika.
[Folk rhyme as a technique: syntactica, semantics, pragmatics.] Frankfurt : LAP LAMBERT Academic Publishing [in Russian].
Zhirmunskiy V. M. (2004). Sravnitelno-istoricheskoe izuchenie folklora. [A comparative historical study of folklore.] Folklor Zapada i Vostoka. [Folklore of West and East.] Moscow : UHP, 464 p. [in Russian].

 

Svitlana Hrushko
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Candidate of Philology, Associate Professor at the Department of Translation and Theoretical and Applied Linguistics, State Institution «South Ukrainian National Pedagogical University
named after K. D. Ushinsky»,
Odesa, Ukraine
e-mail: svetagrushko64@gmail.com
ORCID ID: https://orcid.org/0000–0001–9940–7780

DOI: https://doi.org/10.24195/2616-5317-2020-31-7

Key words: author, language code, communication, recipient, scientific and technical text

The article discusses the features of the activities of an author and recipient at different stages of the communication process in the perception of a scientific text. Studies of the peculiar influence of the language code on the perception of information in the context of the communicative act of the author of the message and the recipient in the modern information society are among the most relevant nowadays.

Creation of a scientific and technical message and its publication are aimed at effective perception of information and achieving a certain linguistic influence of the author of the message on the consciousness of the recipient through the display of the peculiarities of the author's way of thinking.

The beginning of scientific communication is the need for certain information of recipients. The response to this need is the proposal of necessary information by the author. The information needs of the recipients form the subject matter and content of scientific and technical communication. The author of the scientific message chooses the most convenient way and channel for the transfer of information to the recipient, and the recipient searches for the necessary information in the most optimal way and channel.

The coding of the message usually corresponds to the coding of the informational need of the recipient. The context of the informational message for the author includes the main purpose of creating the message, and for the recipient, the satisfaction of the informational need. For the author, the text is a way of transmitting the message, and for the recipient, it is a source of
information.

The linguistic activity of the author is focused on the effective satisfaction of consumers’ information needs and on achieving a certain influence on the consciousness of the recipient. The main means of communication is the language of the message of scientific and technical orientation, which expresses its main content, semantic content, logical structure of the information component, which facilitates the process of decoding and assimilation of the message.

The structure of a scientific and technical text depends on the genre and target audience. The genre can be viewed as a way of influencing the recipient's consciousness.

ЛІТЕРАТУРА

Жинкин Н. И. Речь как проводник информации. Москва: Наука, 1982. 159 с.
Почепцов Г. Г. Паблик рилейшинз, или Как успешно управлять общественным
мнением. Москва: Центр, 2004. 336 с.
Семиног О. М. Читання і компресія наукового тексту у професійній діяльності педагогічних працівників. Науковий вісник Мелітопольського державного педагогічного університету.

URL: http://www.nbuv.gov.ua/portal/Soc_Gum/Nvmdpu/texts/2010_4/14_04. pdf (дата звернення 30.07.2020).
Феллер М. Д. Составление текстовых производственных документов. Москва: Издательство стандартов, 1990. 144 с.