Angelina I. Demchuk
Candidate of Science (Philology), Associate Professor,
Associate Professor of the Department of Germanic Philology
and Methods of Teaching Foreign Languages
State Institution “South Ukrainian National Pedagogical University
named after K. D. Ushynsky”,
Odessa, Ukraine
e-mail: angelinushka12@yahoo.com
ORCID ID: https://orcid.org/0000-0003-0894-1684
ResearcherID: AAH-4237-2021
Iryna O. Lukyanchenko
Candidate of Science (Pedagogy), Associate Professor,
Associate Professor of the Department of Germanic Philology
and Methods of Teaching Foreign Languages
State Institution “South Ukrainian National Pedagogical University
named after K. D. Ushynsky”,
Odessa, Ukraine
e-mail: dajlin2009@gmail.com
ORCID ID: https://orcid.org/0000-0003-4762-0736
ResearcherID: P-6084-2019
DOI: https://doi.org/10.24195/2616-5317-2026-42.6
SUMMARY
The article studies the linguostylistic peculiarities of the Englishlanguage official educational blog as a specific hybrid genre of the internet discourse. The research is based on the corpus of 100 posts published on the UNESCO World Education Blog in the period from December 2024 to March 2026. The differential features of the official educational blog have been identified by means of a multimethodology framework, i.e. a combination of general scientific and specific linguistic methods, such as continuous sampling, contextual-interpretive and functional-stylistic analyses. The analysis results demonstrate that an official educational blog combines characteristics of institutional, scientific, argumentative and mass media discourses, forming a hybrid genre of internet communication. At the lexical level, the official educational blog is distinguished by extensive use of professional pedagogical, socio-political, legal and institutional terminology, clichés typical of institutional and political discourses, evaluative lexis, conventional metaphors and nominalisation. At the syntactic level, the official educational blog is characterised by a combination of composite sentences and short simple sentences, as well as by the strategic use of rhetorical questions and questions-in-the-narrative. The Englishlanguage official educational blog headlines perform referential, analytical and phatic functions. Their various communicative types and linguistic models prove that educational blog posts combine characteristics of narrative, analytical, polemical and persuasive texts. All these linguostylistic features mark the difference between official educational blogs and personal ones, creating neutral, depersonalised, evidence-based narrative, strong argumentative coherence with implicit persuasiveness, therewith aiming at engaging, accessible and comprehensible content for a broad audience, at increasing readership and exerting considerable influence on public opinion in the field of education.
Key words: official educational blog, English-language, internet discourse, linguostylistic features, differential features, lexical level, syntactic level.
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