Kateryna M. Pylypiuk
Candidate of Philology, Assistant Professor at the Department
of «Philology»
State Institution «Odesa National Maritime University», Odesa, Ukraine
e-mail: ka.pylypyk@gmail.com
ORCID ID: https://orcid.org/0000-0003-0883-351X
DOI: https://doi.org/10.24195/2616-5317-2024-38.3
SUMMARY
The article is dedicated to the research of the multifaceted relationship between artificial intelligence (AI) and language localization within the English-speaking Internet environment. By examining the evolution of the English-speaking Internet, current trends and technologies in artificial intelligence for localization, as well as the associated challenges and opportunities, this study seeks to provide insights into the intricate dynamics at work. The primary objective of this research is to analyze the role of artificial intelligence in facilitating language localization within the English-speaking Internet environment. The object of this research is the English-speaking Internet environment, encompassing digital platforms, content, and interactions conducted primarily in the English language. The subject of investigation is the role of artificial intelligence in facilitating the localization of content within this environment, including its applications, implications, and theoretical frameworks. The findings of this research have implications for various stakeholders, including businesses, policymakers, and researchers, seeking to harness the potential of artificial intelligence in language localization. By gaining a deeper understanding of the role of AI in the English-speaking Internet environment, stakeholders can develop informed strategies, policies, and technologies to optimize localization efforts and enhance user experiences. In conclusion, by addressing key issues and exploring potential solutions, this study aims to contribute to the advancement of knowledge and practice in this critical domain.
Key words: artificial intelligence, English-speaking Internet environment, localization, digital platform.
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