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<\/a><\/span>Natali\u0456a G. Ivanova<\/strong>\nPhD in Philology, Associate Professor
\nat the Department of Foreign Languages for Specific Purposes
\nI. I. Mechnykov Odessa National University,
\nOdessa, Ukraine
\ne-mail: nat-iva@ukr.net
\nORCID ID: https:\/\/orcid.org\/0000-0001-9614-9587<\/p>\n
Nataliia Koval<\/strong> Iryna Marchuk<\/strong> DOI: https:\/\/doi.org\/10.24195\/2616-5317-2025-41.12<\/a><\/strong><\/p>\n SUMMARY<\/strong><\/em><\/p>\n The article presents a comprehensive interdisciplinary analysis of the terms EDUTUBER \/ EDUTUBING, which reflect profound changes in educational communication and the emergence of new forms of pedagogical interaction in the context of digital transformation. The relevance of the study is due to the need for terminological normalization of these concepts in Ukrainian academic discourse, despite their active functioning in the global educational space. For this purpose, for the first time, the results of the research published in English, French and Spanish are introduced into Ukrainian academic space, which creates the basis for the integration of domestic science into the international context of digital pedagogy.<\/em> Key words: <\/strong>EduTuber, EduTubing, digital pedagogy, content personification, neologisms, telescopy, Ukrainian scientific discourse, terminological standardization.<\/em><\/p>\n REFERENCES<\/em><\/strong><\/p>\n Baibakova O. O. (2019). Do problemy navchannya profesiynoho inshomovnoho spilkuvannya maybutnikh doslidnykiv [On the problem of teaching professional foreign language communication to future researchers]. Naukovyy visnyk UzhNU. Seriya: Pedahohika. Sotsial\u2019na robota. Uzhhorod, \u211626, pp. 17\u201320. URL: http:\/\/nbuv.gov.ua\/UJRN\/Nvuuped_2013_26_6 (Accessed: 25.10.2025) [in Ukrainian]. Natali\u0456a G. Ivanova PhD in Philology, Associate Professor at the Department of Foreign Languages for Specific Purposes I. I. Mechnykov Odessa National University, Odessa, Ukraine e-mail: nat-iva@ukr.net ORCID ID: https:\/\/orcid.org\/0000-0001-9614-9587 Nataliia Koval PhD in Philology, Associate Professor Head of Foreign Languages Department Ukrainian-German Institute Odessa Polytechnic National University, Odessa, Ukraine e-mail: koval0605@gmail.com ORCID ID: https:\/\/orcid.org\/0000-0003-3976-8503 ...continue reading \"LINGUOPEDAGOGICAL PHENOMENON EDUTUBER \/ EDUTUBING IN GLOBAL AND UKRAINIAN CONTEXT: FUNCTIONAL DOMINANTS\"<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,86],"tags":[],"class_list":["post-4131","post","type-post","status-publish","format-standard","category-88","category--2025-","h-entry","hentry","h-as-article"],"_links":{"self":[{"href":"https:\/\/www.lingstud.od.ua\/en\/wp-json\/wp\/v2\/posts\/4131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lingstud.od.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lingstud.od.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lingstud.od.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lingstud.od.ua\/en\/wp-json\/wp\/v2\/comments?post=4131"}],"version-history":[{"count":6,"href":"https:\/\/www.lingstud.od.ua\/en\/wp-json\/wp\/v2\/posts\/4131\/revisions"}],"predecessor-version":[{"id":4138,"href":"https:\/\/www.lingstud.od.ua\/en\/wp-json\/wp\/v2\/posts\/4131\/revisions\/4138"}],"wp:attachment":[{"href":"https:\/\/www.lingstud.od.ua\/en\/wp-json\/wp\/v2\/media?parent=4131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lingstud.od.ua\/en\/wp-json\/wp\/v2\/categories?post=4131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lingstud.od.ua\/en\/wp-json\/wp\/v2\/tags?post=4131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nPhD in Philology, Associate Professor
\nHead of Foreign Languages Department
\nUkrainian-German Institute
\nOdessa Polytechnic National University,
\nOdessa, Ukraine
\ne-mail: koval0605@gmail.com
\nORCID ID: https:\/\/orcid.org\/0000-0003-3976-8503<\/p>\n
\nPhD in Pedagogy, Associate Professor at Foreign Languages Department
\nNational University \u201cOdessa Law Academy\u201d,
\nOdessa, Ukraine
\ne-mail: imarchuk6@gmail.com
\nORCID ID: https:\/\/orcid.org\/0000-0002-7278-8664<\/p>\n
\n
\nThe authors highlighted the key characteristics of EDUTUBERS activities, in particular pedagogical effectiveness, communicative strategy, interactivity, and flexibility of content. The authors also determined some parameters of professionalization of the above- mentioned key characteristics as a new group of participants in educational process, combining teaching, digital and media competencies. The mentioned terms are studied as telescopic lexical neologisms of English origin, which actively function in digital educational discourse.<\/em>
\nThe morphological structure, semantic components and variability of graphic forms of terms (e.g., English edutuber, EduTuber, eduTuber, EDUTuber) are analyzed in three European languages (English, Spanish and French), which indicates an active stage of their formation. The authors substantiated the use of telescoping as a method of word formation and revealed the influence of sociolinguistic factors on the preservation of the English form in a foreign language environment.<\/em>
\nParticular attention is paid to the functioning of terms as hashtags in YouTube space. The emphasis is on the frequency of the use of these terms in YouTube digital space, where the singular form EDUTUBER prevails, which indicates a tendency to personify educational activity. In the Ukrainian academic space, these terms remain unregulated, therefore, authors proposed several translation solutions adapted to the contexts of formal and informal education. The research has applied significance for digital pedagogy, lexicology, translation studies; its results will be useful in terminographic ordering of the newest lexical units.<\/em><\/p>\n
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\nCordero-Arroyo D. G., Murillo-Peralta S., Valenzuela-Lugo I. (2021). Estudio de caso de los canales de edutubers especializados en contenidos para profesores [Case study of edutubers\u2019 channels specialising in content for teachers]. Revista Electr\u00f3nica de Investigaci\u00f3n e Innovaci\u00f3n Docente. \u2116 6 (2), pp. 25\u201337. URL: https:\/\/zenodo.org\/record\/4701807\/files\/Art-2.pdf (Accessed: 25.10.2025) [in Spanish].
\nCordoba R., Celly-Alvarado S., Rivera-Rogel D. (2021). Edutubers ecuatorianos: Impacto y mejoras en los contenidos de aprendizaje [Ecuadorian Edutubers: Impact and improvements in learning content]. Metodolog\u00edas activas con TIC en la educaci\u00f3n del siglo XXI: INNTED 2021 \u2013 Congreso Internacional de Innovaci\u00f3n y Tendencias, pp. 1036\u20131055. URL: https:\/\/innted.org\/ponencia\/edutubers-ecuatorianos-impacto-y-mejoras-en-los-contenidos-de-aprendizaje\/ (Accessed: 25.10.2025) [in Spanish].
\nC\u00f3rdova-Tapia R. A., Forteza-Mart\u00ednez A., Rivera-Rogel D. (2020). Edutubers. Estudio comparativo de la Comunidad Andina y Espa\u00f1a [Edutubers. Comparative study of the Andean Community and Spain]. Index.comunicaci\u00f3n: Revista cient\u00edfica en el \u00e1mbito de la Comunicaci\u00f3n Aplicada. Vol. 12, \u21162, pp. 29\u201353 [in Spanish].
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